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Do I think I’m successful? Do you think I know how to succeed in business?

In many ways – the answer is ‘yes’. I’ve certainly achieved a lot of my professional and personal goals in life.

But I’ve also had failures along the way. Setbacks are all part of a man’s journey to success.

The many different experiences I’ve gone through over the years have been incredibly valuable to me. They’ve been my source of inspiration for knowing what works and what doesn’t. After all – with experience comes knowledge and wisdom.

But what if you’re starting out? How can you know the dos and don’ts of building a business if you lack the experience necessary to have gained wisdom in the school of hard knocks?

Gents, that’s where I come in. I’m going to take you through 18 of the lessons I’ve learned over the years, so you guys don’t have to make the same mistakes in order to grow as entrepreneurs.

Let’s get started.

Click here to watch – Trailer Park Trash To Millionaire Business Owner [How I Got To Where I Am Today]

 

Before we begin, I’d like to introduce you, gents, to Wealthfront – an awesome investment service that makes market investments accessible to the average American man.

Investing in a globally diversified portfolio of low-cost index funds is a great way to put your savings to work. That may sound complicated, but it’s not. Wealthfront makes investing easy, affordable, and accessible, no matter what your knowledge of finance is.

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Check out Wealthfront’s website now and get $5,000 managed for free when you open and fund a Wealthfront Investment Account. 

Business Lesson #1 – No Man Is An Island

When I first became an entrepreneur 10 years ago, I was on my own. A lone wolf.

I had all the ideas, but I never took the time to share these ideas with like-minded men. Guys, this was a great hindrance to my personal development as a business owner.

I’m much happier now, not just because my business has been making money, but also because of the people I’ve made connections with. Humans are social beings, after all.

An entrepreneur’s journey shouldn’t be a solo one. There are people who’ll want to support you. People who’ve been there and got the t-shirt who can provide solid advice. Kind of like what I’m doing for you gents in this article.

This may sound odd, but reach out to other entrepreneurs in your industry.

That’s right, your competitors. Why? They’ll be your best buddies. I enjoy hanging out with Aaron Marino (Alpha M) because our businesses thrive within the same niche.

Through friendly competition and beneficial collaboration, we push each other to excel in ways we never thought we could. Competition is the fuelling factor behind men that know how to succeed in business.

 

Business Lesson #2 – Build Good Relationships

How would you react to a guy who approaches you and says, “Hi, I’m __. I have this great business idea. Want to work with me?”

Never works.

Why not? Because as an entrepreneur, you’re not hard-selling on the street.

The key to developing good business relationships is being personable – let other people warm up to you and your ideas before throwing business plans in their faces.

Go in too strong, and you might only turn them off by clearly showing your agenda before getting to know them.

To build real relationships, you need to connect with people personally – life isn’t all about brass tax.

Next time you’re at a networking event, try starting conversations with small talk. Finding out common interests will help you learn how to succeed in business.

Let your conversation be organic, and trust that the subject of business will come up naturally in the flow of friendly conversation.

 

Business Lesson #3 – Prioritize Your Time

Instead of saying “I don’t have time” for this or that, simply tell yourself to avoid doing what’s NOT important.

When you plan your time, it’s vital that you immediately pinpoint whether or not a certain task is a priority (meaning it’ll directly affect your business).

Considering scheduling an hour into your day to play video games with your buddies? Fine – but just think about what else you could be doing with that time. Could you instead spend that hour researching in your field of business?

Now – I’m not saying to completely rid yourself of your social life. That will just lead to business burnout which is a dangerous thing.

What I am saying is consider your time as the most valuable thing you own. Spend it wisely and make sure the majority of it goes towards improving what you’re passionate about. Self-awareness is a key factor when considering how to succeed in business.

 

Business Lesson #4 – Say NO More Often Than You Say YES

Being a “yes” man is dangerous. If there are more things you commit to instead of reject, you’ll be saying no to the crucial stuff later on.

Your time is finite. Your energy for the day is limited. So outside of family and those you’re obliged to, avoid accepting requests that may compromise your business goals.

say no - how to succeed in business

If people know you as a guy that rarely says yes to a proposition, chances are they’ll take you more seriously when you do come around to their ideas and suggestions.

 

Business Lesson #5 – Apply The Pareto Principle

Have you ever heard of the “80-20 Rule” by economist Vilfredo Pareto?

For those not in the know – it’s an economical theory founded in 1906 when Pareto discovered that 20% of the Italian people owned 80% of all the wealth in Italy.

From this statistic, Pareto formulated the broader theory that 20% of your efforts in anything yields 80% of your total return.

So what’s the point here?

80/20 rule

Simple: your immediate focus should be on how to succeed in business. Spending the first 20% of your time being productive and growing your empire will theoretically produce a bigger yield than doing so in the final 20% of your day.

As such, you should consider all other tasks in your checklist as secondary items that can be pushed back for later in the day, next week, or even next month.

 

Business Lesson #6 – Don’t Lie To Yourself

“I’ll make that deadline.”

“I can have my channel launched according to schedule.”

“There’s nothing more about my product to improve.”

Sometimes these statements might be true – but a lot of the time phrases like these are just excuses to avoid extra work.

You might be able to kid those around you – but what’s the point in lying to yourself? At the end of the day – if your gut tells you everything isn’t 100% set, chances are you’re lying to yourself.

There’s no shame in not meeting personal deadlines now and again. It’s better to admit it to yourself early on and consider how you can manage things better in the future than continue to lie to yourself and allow your business to suffer as a result.

 

Business Lesson #7 – Listen To Those You Respect

Sorry to break it to you, gents. The fact is you don’t know everything there is to know about your business niche and never will.

That’s okay – no single man knows everything. However, get 10 similar guys in the same room and the chances of widespread knowledge significantly rise.

My point is – consider your own knowledge limited at all times and don’t be afraid to listen to the advice of those you respect.

Now I’m not saying listen to everybody – while you want to be open to constructive feedback and suggestions, be selective with those you listen to.  It’s okay to hear what different people say, but learn to block out the comments of those who are out to put you down and stunt your growth.

By now, your mind should already be made up on who you trust to give constructive feedback on how to succeed in business. Ask yourself: whose voices really matter to me? Who has followed their own advice and succeeded?

Who do you really respect? The list might be short – but those guys will be like fountains of knowledge for you to gain great insights from.

 

Business Lesson #8 – Be Independent

Now I know I just said to listen to those around you. After all – listening is a good thing.

However, dropping back on your authority by letting others make decisions for you? That’s not such a good thing.

Remember: it’s your life. It’s your business in the making. It’s your vision.

independence - how to succeed in business

If you want to take pride in your future successes – it’s vital to call the shots and be ready to face the consequences of those decisions.

That’s the only way you’ll stay clear of anyone who tries to deceive or manipulate you for their own personal gain. The fact is entrepreneurship is like jungle survival – you’re either a fierce predator or helpless prey.

 

Business Lesson #9 – Create A Good Working Environment

There’s a reason I maintain a good atmosphere and a drama-free environment at RMRS – I want my company associated with positivity.

It’s important to me that people know my brand as one that builds others up instead of tearing them down. Sure, some ideas I might contest and suggest improvements on – but this is always done in the spirit of aiding personal development rather than indulging in arrogance.

I believe in good karma, gents. Treat others how you wish to be treated yourself and you’re pretty much guaranteed to get the best result from those who work from you.

 

Business Lesson #10 – Know Your Worth

Every entrepreneur should treat customers like the most important people around. After all – your customers are essentially the people you rely on to pay the bills. Without them – your business could run at a loss.

Of course, every man has to have expectations and self-respect. Being good to your customers doesn’t mean giving them whatever they want whenever they want.

‘The customer is not always right – but they are the customer. So if they are wrong, let them be wrong with dignity and respect.’ – Shep Hyken

For example – my business is providing good advice to men looking to improve their style. I’ll pass on my thoughts, constructive criticisms, and help in every single way that I possibly can. However, it’s not my place to go out and buy every single one of my customers a new wardrobe from my own pocket.

What I’m trying to say is you should treat your customers well within the boundaries of your service. Be patient, be kind but don’t let them take you for a ride.

 

Business Lesson #11 – Accept Your Weaknesses

You’re not good at everything.

It’s hard to admit – I know.

However, I’ll let you in on a little secret. Turning yourself into an expert in every aspect of your business is harder work than simply employing someone who can do the job better than you can.

Straight after reading this article, I want you guys to identify where your weaknesses lie.

Untitled design 16 

By doing this, you will gain insight into the areas of your business model that you might need to employ someone to assist with. Even if it means hiring a sales guy who takes 25% of the loot, it’s the better option if selling isn’t your forte.

In the long run – employing an expert at a cost will actually end up increasing your future profits. Sure, it might sting at first but trust me when I say that paying the right man for the job pays off more often than not.

 

Business Lesson #12 – Success Isn’t Guaranteed

Many people understandably prefer a guaranteed paycheck with a fixed sum of money.

No risk, uncertainty, or sleepless nights.

However, knowing how to succeed in business is also accepting that what you’re doing is risky. You’ve got to make decisions based on faith, even if there’s little evidence your plan will work.

With risk comes the possibility of both failure and success. At the end of the day, entrepreneurship is about playing your best hand and working with what you’ve got.

Just be aware that sometimes you might fail. That’s okay – pick yourself back up, dust off the scuffs, and carry on with the grind.

 

Business Lesson #13 – Face Your Fears

Never let fear stop you from taking action – let it push you forward into succeeding like you never thought you could.

If you’re scared of the unknown, don’t forget that every entrepreneur has been there and every future one will be.

In most cases, taking a calculated risk (one that you’ve researched and concluded to be worthwhile) is a better way of succeeding than taking a leap of faith.

Untitled design 18

After all, the more realistic your goals look, the better you’ll manage your fears.

Knowing how to succeed in business is all about weighing up the pros and cons and acting regardless of the fear that comes with risky decisions.

 

Business Lesson #14 – Embrace Failure

Rejections will come. Disappointments will be felt.

Don’t let them prevent you from trying again and again until you get it right. You decide when to stop.

A good mantra for any entrepreneur is:

When you fail, fail fast.

Basically: pick yourself back up the very second you fall.

Success is all about the ways you reassess your failings and search for something else that works. Only consider quitting if:

  1. You feel you’ve tried everything doable
  2. People you care for are negatively affected.

 

Business Lesson #15 – Own Your Business (Don’t Let It Own You)

Bear in mind that you’re a person first and an entrepreneur second.

You must establish barriers between the business and non-business aspects of your life. Otherwise, you’ll end up living the same narrative as those workaholics in Click and The Devil Wears Prada.

A long-term goal you should strive towards is the total systematization of your business so it can eventually run on its own. That means you won’t have to sacrifice so much personal time to constantly check up on things.

Family and personal relationships should always take priority – don’t let your home life suffer for the sake of profit. After all – what’s the use in money if you haven’t got a great family to enjoy it with?

 

Business Lesson #16 – Work Smart And Know Your Limits

Know this: the average entrepreneur works effectively for 35 hours a week (not 40).

The problem with more hours is you tend to expand the time it takes to complete a certain task rather than use your time effectively.

work smart - how to succeed in business

Fewer hours will help you cut all the “fat” off your agenda each day. You’ll focus on what really matters to gain the highest possible returns.

It’s important to note that as you work, you become more and more tired. Somewhere within your day you’ll reach peak performance and from that moment your productivity levels will begin to drop. Managing your time correctly and knowing when enough is enough is a key skill when considering how to succeed in business.

 

Business Lesson #17 – Never Stop Learning

Whether you’re fresh out of college or have 20 years’ managerial experience in the bag, learning never ends.

No matter how much you think you know, you can always read or listen to new ideas and perspectives. That’s how to stay on top your game as an entrepreneur.

As the years pass, more and more new information becomes available on business theory and market economics. If you don’t keep up to date on the latest research, chances are your business will fall behind the times and fade into obscurity.

In order to avoid this – make sure you’re always improving your knowledge bank. Listen to podcasts, read books and watch documentaries on your own business interests. Doing so will not only keep you up to date but will also provide you with a more productive pastime than that games console in your lounge ever could.

 

Business Lesson #18 – Take Good Care Of Your Body

I once attended a coaching program in Chicago along with 50 other business owners, most of whom were more successful than I was.

We were all asked what we’d like to improve about ourselves in the next three years.

Surprisingly, 75% of those great men mentioned their health when considering how to succeed in business and improve their lives in general.

If even successful people who presumably have lots of money might have trouble taking care of themselves, what about new entrepreneurs?

It’s a medical fact that your body needs the right nutrition, plus enough rest and exercise in order for you to stay sharp and productive. What’s the use in a great brain if you haven’t provided your body with the correct nutrition to fuel it at 100% capacity?

good diet - how to succeed in business

My advice would be to invest in healthy foods that will help to fuel your body and mind for a day of good hustling. Don’t let what you eat get in the way of your potential successes. Sure, burgers are pretty nice – but profits are much, much nicer.

 

18 Lessons I Learned As An Entrepreneur

There we have it, gents – 18 important lessons I’m passing on to current and future entrepreneurs who need clarity on succeeding in business.

At the end of the day, every man will learn from his own achievements and errors along his path to business success. Despite my experience – there will be items missing from this list. Not because I forgot to put them in, but simply because I’m still learning myself.

After all these years, I can still confirm that running a business isn’t easy. However, with the right preparation and the right people around you – success will eventually come knocking on the door.

Just be patient, stay consistent, and always have fun along the way!

Good luck, gentlemen.

Want to know more about how to succeed in business? Check out my 5 tips to create the perfect business card. 

The post 18 Lessons I Learned As An Entrepreneur (How To Succeed In Business) appeared first on Real Men Real Style.

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By: Antonio
Title: 18 Lessons I Learned As An Entrepreneur (How To Succeed In Business)
Sourced From: www.realmenrealstyle.com/million-dollar-business-lessons/
Published Date: Tue, 12 Jan 2021 12:55:17 +0000

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Introduction To Fragrance, Cologne, Eau De Toilette & Perfume

25 Best Selling Mens Colognes Fragrance perfume store 3 jpg

Fragrance.

An invisible part of your personal style.

One that has a significant effect on how people perceive you.

Fragrances can:

  • Increase your level of attractiveness.
  • Increase your perceived level of trust.
  • Reduce stress levels.
  • Increase confidence levels.
  • Increase your alertness.
  • Double your chances of getting a woman’s phone number.

Despite all these benefits (links at the end of the article) – 80% of men don’t use a fragrance regularly!

Why are men hesitant to wear fragrance?

Due to lack of basic information, ignorance about the various terminology and a fear of wearing it wrong or just plain smelling BAD.

This article is an introduction to the different types of fragrances – why and… more importantly how you need to select and regularly use a cologne that complements your natural body odor.

man choosing a best cologne for him

What Are Fragrances?

Fragrances are complex mixtures of what people in the industry refer to as raw materials. These raw materials can be extracts from natural sources or synthetic raw materials.

Oils are dissolved in a solvent (usually alcohol), to preserve a pleasant concoction of scents. The higher the concentration of oils – the greater the strength of the fragrance. The strength determines how long an application of the fragrance lasts on your skin.

What if there was a way to instantly boost your brain, so that you can get straight into “the zone” – fully immersed in a feeling of energized focus, where you perform at your best (without caffeine or stimulants)?

Well… there is! Introducing the sponsor of today’s article – Mission Fragrances: the world’s first Performance Enhancing Colognes.

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Click here to discover Mission Fragrances, and leverage the Science of Scent to take back control of your life, make smarter decisions faster, and live with energy, focus, and conviction.

What Is The Difference Between Fragrance, Perfume, Toilette And Cologne?

fragrance concentration chart

Fragrance is a unisex, generic term used for perfume. Fragrances come in many forms and are called different names but generally fall into these categories:

  • Eau Fraiche – The most diluted version of fragrance, usually with 1% – 3% perfume oil in alcohol and water. Usually lasts for less than an hour.
  • Cologne (Eau de Cologne) – Oldest term for perfume, used in North America for masculine scents. Light, fresh and fruity, typically composed of 2% – 4% perfume oils in alcohol and water. Tend to be used in fragrances for younger people. Usually lasts for about 2 hours.
  • Toilette (Eau de Toilette) – A light spray composition with 5% – 15% pure perfume essence dissolved in alcohol. Usually lasts for about 3 hours.
  • Perfume (Eau de Parfum) – Historically genderless, used to describe both men’s and women’s fragrances. The best term used to describe a fragrance. Contains 15% – 20% pure perfume essence and lasts for about 5 to 8 hours.
  • Perfume – A corruption of the Latin phrase per fumum (through smoke). The most concentrated and expensive of all fragrance options. Slightly oilier, perfume, or parfum, is composed of 20% – 30% pure perfume essence. A single application of perfume can last up to 24 hours.

The Life Cycle Of Fragrances

fragrance notes explained
Fragrance notes breakdown – Top, Middle and Base notes.

Fragrances have three timed sections – a life cycle of points – think of an evaporating pyramid.

Each of the three sections contains individual scents or ‘notes,’ that are belted together into what you end up smelling.

These are the individual building blocks of scent. There are three different kinds of notes that comprise a scent – top, medium and base notes.

  • Top note – The top or basic note is the initial, lighter smell of the fragrance that hits the nose first. The top note lasts around 15 minutes – 2 hours.
    Typical top and middle notes are various floral scents, fruity scents, marine/aquatic notes, and spices such as cinnamon. Examples of these notes include citruses, powdery scents and light florals.
  • Medium note – Also referred to as the middle or heart notes – showcase the main elements of the fragrance. These notes develop after the top note clears – around 30 minutes and can last 3-5 hours after being sprayed.
    Heart notes most often include heavier floral scents. The middle and base notes are the extra layers of scents which give the fragrance its distinctive smell.
  • Base note – The last to develop and helps fix the fragrance to the skin. This is where you will smell the bolder notes of the scent, which become more noticeable when the fragrance has been on the skin for a while. Base notes lay the foundation for the fragrance and will determine how long the fragrance lasts on your skin. Base notes tend to last from 5 to 10 hours. Typical base notes are sandalwood, vetiver, vanilla, tar, leather, smoke, tobacco, and musk

As the notes dry up, the scent will change, allowing for the scents to evolve and be more interesting. Typically, the mark of a low-quality fragrance is if it remains monotone throughout its life.

Linear vs Non Linear Fragrances

Not all fragrances change and go through the three layers of notes over time. These linear scents tend to smell the same on you from the initial spray right up until you wash it off. Non linear fragrances change how they smell after interacting with your skin.

Both have their purposes.

You may want a clean top note smell all day at work instead of one that turns musky after a few hours of application. On a first date, you might want the opposite effect – a pleasant citrusy scent that transitions into a velvety vanilla lavender.

The Two Types Of Fragrances – Designer Or Niche

acqua di gio by armani
  • Designer fragrances are what you will see in most stores. These fragrances, made by companies like Armani, Chanel, Burberry, and other designer brands, cost between $50 and $100 for a 50ml or 100ml bottle. Because designer fragrances are made for a wide-reaching audience, they are typically safer than niche fragrances. They also tend to be made from cheaper materials for the same reason.
creed aventus
  • A niche fragrance is made from more expensive/higher-quality ingredients. These are the perfumes created by industry artists, made for a more selective customer who wishes to wear something distinctively bold or unique. Niche fragrances do not have the universal appeal of a designer fragrance. They appeal most to the fragrance aficionado who wants to push the boundaries of acceptable scents. These fragrances typically cost over $250.

Pricing – The Economics Of Fragrances

man is testing cologne

More money does not necessarily mean better colognes or perfumes. Some of the most popular fragrances of the past were relatively cheap formulae. It is possible to mix expensive raw materials and end up with a pricey mess.

Usually, the amount of concentrate a fragrance contains will affect its price.

Major brands create perfumes that are part science and part marketing. They have a familiar feel to all their perfumes. Ralph Lauren perfumes, for instance, are made to have a family of familiar scents. If you’ve worn one for years – the newest Polo perfume should feel comfortable to you, even if it’s not the same scent you are accustomed to.

Often, what you end up paying for is the marketing cost and the image associated with a brand and not necessarily the cost of raw materials comprising the scent.

When deciding to purchase a new fragrancelet your nose decide!

The Strength Of A Cologne

perfume projection

The strength of the cologne determines how far the scent travels. A stronger cologne is projected further and can be smelled several steps away, while a milder one is only noticeable by someone in a close embrace.

In the case of fragrances – strong isn’t necessarily better than mild. Anything that’s perceptible a few steps away is overkill. Use discretion when applying a strong smell. With powerful blends, only a tiny dab is sufficient.

two bottles of perfume on the snow

What are the key factors in determining whether a fragrance is good quality?

The longevity, uniqueness of the smell and projection are important for obvious reasons – if people are unable to smell you and appreciate your fragrance, what is the point of wearing one?

Winter fragrances typically last longer than summer fragrances. The lighter aquatic/citrusy notes of a summer fragrance tend to evaporate within 4-5 hours of application. A good summer fragrance should last you between 5-7 hours.

Winter fragrances have more intense base notes that tend to last much longer. Expect a good winter fragrance to last for at least 10 hours.

When looking to buy a fragrance, spray some on your wrist and wear it for a day to observe the transitioning nature and longevity of the smell. Avoid spraying on paper because it will only reveal the top notes and is a poor indicator of how the notes of the fragrance will mix with your body oils.

How To Select And Buy The Right Perfume

fragrance wheel

Scientific studies suggest that an individual can select the perfume that works best with his natural body odor. Don’t let others choose for you, instead let them reinforce your judgment.

Don’t try a blind buy – purchasing a perfume on someone else’s recommendation.

You need to test if the perfume complements your natural body odor. Department stores are a convenient place to trial different samples, just ensure you don’t buy till ready. You should try not more than four fragrances at a time (two is ideal).

How to test fragrances:

  • Spray one on each wrist and each inner elbow.
  • Between smelling each cologne, refresh your palate with something strong, like coffee beans (usually provided).
  • Smell all the notes. Avoid using the paper strips provided for testing the fragrance. The initial top note smell isn’t necessarily the one that lingers for the rest of the day.
  • After spraying the fragrance on your wrists, walk around the department store, and smell the colognes at various intervals up to an hour.

What are the different sizes available?

Fragrances come in various bottle sizes, usually ranging from 1 oz. to 3.4 oz.

I recommend smaller vials for men who are trying fragrances for the first time – simply because it is cheaper. You don’t know yet how often you will be wearing it. It is likely your tastes will change after you have experimented with other colognes.

The uniqueness of a scent is often overlooked by most men.

Different scents carry different vibes, and knowing these vibes and choosing accordingly matters. Also, people associate scents with memories and other people (especially women). If you are wearing scents that are unremarkable or common – you’ll smell like everyone else.

Your clothes are an outward expression of how you view yourself. The same goes for fragrances.

Rules For Perfume Application

fragrance body heat map

Spray perfume on dry skin, preferably right after a shower. Hold the spray nozzle 3-6 inches from your skin and focus on these rules for applying perfume:

  • Pulse points – Your body heat will push the scent through out the day, creating a nice scent trail commonly called sillage. Start with the warm parts of your bodychest, neck, lower jaw, wrist, forearm, inner elbow, shoulder.
  • Re-spray only when required – You can add more sprays to your wrists or take sprays away depending on how long the scent lasts.
  • Don’t kill the noteRubbing the perfume into the skin seems a sensible thing to do. In reality – it breaks the molecular bond, making the scent weaker.
  • Don’t spray and walk – Spraying a fragrance in the air and walking through the mist is worthless. Most of it the fragrances drops straight to the floor.
  • Don’t spray fragrance on your clothes – The fragrance isn’t allowed to mix with your oils, and hence it can’t naturally go through the stages of notes like it should. The oils in a fragrance will stain many fabrics.
  • Don’t splash too much – If you are applying cologne from a regular bottle, take one finger and press it against the opening of your bottle, and then tip it over gently.
  • Less Is More – Fragrance should be discovered, not announced”. People should be close to smell the perfume but not overpowered by it.

The Average Lifespan Of Perfume

perfume longevity

The shelf life of the average bottle of perfume is 3-5 years from the date of manufacture.

It is next to impossible to specify the accurate number of applications from a bottle of fragrance. You can roughly expect the following lifespan from your bottle of perfume:

  • A 100ml dispenses 1000 to 1500 sprays and should last for 14-16 months.
  • The average number of sprays in a 50 ml bottle is 735, which should last 7-8 months.

Extend the lifespan of your perfume by storing it in cool, dark and dry environments – such as your bedroom. Rapid heat fluctuations (like found in a bathroom) will cause the molecules in a fragrance to break apart. Sunlight does the same thing as well. Ensure the bottle cap is secure, to prevent the fragrance from evaporating.

Smell is our strongest sense. It is connected to our memory – we make deep connection to emotion. Our reaction to scents is fast and strong although our understanding of it is at a nascent stage right now.

Women like to be with guys who smell good.

Wearing a fragrance is a distinctive way of expressing yourself. Depending on the scent you choose, wearing a fragrance can make you more attractive and more approachable.

Once you find some fragrances that you feel comfortable wearing and build an appreciation for perfumes that complement your natural odor, you’ll move on to the next level of purchasing fragrances – choosing them simply because you like how they smell.

How To Find Your Signature Scent

man holding bottled of winter fragrance

Being unique and individual in your style is really important, guys.

Whether it’s at work, home, or on a date – acting and dressing in a way that makes you feel great is the key to success.

Part of being an individual is to find that one signature scent that defines you and your personal style. Your friends, family, and colleagues should instantly think of you when they catch a smell of your signature fragrance.

Finding that personal scent isn’t easy – it takes a lot of trial and error and should be heavily informed by researching the best men’s cologne on the market. However, once you do find that one fragrance that just works for you – you’ll never want to stop spraying it.

Looking for your signature scent? Check my review of Parfums de Marly niche fragrances.

Click Below To Watch The Video: Introduction To Fragrance

Additional scientific studies:

Is Fragrance The Number One Factor For Women In Mate Selection?

Increase Trust through Fragrance?

Improve Job Performance With The Right Fragrance?

Double Your Chance Of Getting A Date

Fragrances FAQ

How do you use men's fragrance?

Spray perfume on dry skin, preferably right after a shower. Hold the spray nozzle 3-6 inches from your skin and focus on these rules for applying perfume:
Pulse points – Your body heat will push the scent throughout the day, creating a nice scent trail commonly called sillage. Start with the warm parts of your body – chest, neck, lower jaw, wrist, forearm, inner elbow, shoulder.
Re-spray only when required – You can add more sprays to your wrists or take sprays away depending on how long the scent lasts.
Don’t kill the note – Rubbing the perfume into the skin seems a sensible thing to do. In reality – it breaks the molecular bond, making the scent weaker.
Don’t spray and walk – Spraying a fragrance in the air and walking through the mist is worthless. Most of it the fragrances drops straight to the floor.
Don’t spray fragrance on your clothes – The fragrance isn’t allowed to mix with your oils, and hence it can’t naturally go through the stages of notes like it should. The oils in a fragrance will stain many fabrics.
Don’t splash too much – If you are applying cologne from a regular bottle, take one finger and press it against the opening of your bottle, and then tip it over gently.
Less Is More – “Fragrance should be discovered, not announced”. People should be close to smell the perfume but not overpowered by it.

Should men wear cologne?

Yes – different scents carry different vibes, and knowing these vibes and choosing accordingly matters. Also, people associate scents with memories and other people (especially women). If you are wearing scents that are unremarkable or common – you’ll smell like everyone else. Your clothes are an outward expression of how you view yourself. The same goes for fragrances.

How do I apply cologne so it lasts?

Spray perfume on dry skin, preferably right after a shower. Hold the spray nozzle 3-6 inches from your skin and focus on these rules for applying perfume:
Pulse points – Your body heat will push the scent throughout the day, creating a nice scent trail commonly called sillage. Start with the warm parts of your body – chest, neck, lower jaw, wrist, forearm, inner elbow, shoulder.
Re-spray only when required – You can add more sprays to your wrists or take sprays away depending on how long the scent lasts.
Don’t kill the note – Rubbing the perfume into the skin seems a sensible thing to do. In reality – it breaks the molecular bond, making the scent weaker.
Don’t spray and walk – Spraying a fragrance in the air and walking through the mist is worthless. Most of it the fragrances drops straight to the floor.
Don’t spray fragrance on your clothes – The fragrance isn’t allowed to mix with your oils, and hence it can’t naturally go through the stages of notes like it should. The oils in a fragrance will stain many fabrics.
Don’t splash too much – If you are applying cologne from a regular bottle, take one finger and press it against the opening of your bottle, and then tip it over gently.
Less Is More – “Fragrance should be discovered, not announced”. People should be close to smell the perfume but not overpowered by it.

The post Introduction To Fragrance, Cologne, Eau De Toilette & Perfume appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: Introduction To Fragrance, Cologne, Eau De Toilette & Perfume
Sourced From: www.realmenrealstyle.com/introduction-to-fragrance/
Published Date: Wed, 29 Nov 2023 09:45:02 +0000

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10 Companies To Buy The Best Made-To-Measure Suits Online

Polka Dot Tie Necktie navy suit pink shirt pocket square 1 jpg

Let’s face it, we’ve all thought of buying a suit online. But with so many options to choose from, how can you be sure you’re getting a good value? Well, today, I’m going to show you the top 10 companies that sell made-to-measure suits online.

I’ll show you the companies I think offer the best value for quality in a sea of online suit retailers.

To help you buy the best made-to-measure suit for your needs, I will be going over my recommendations (in no particular order) and giving you a brief introduction to online suit retailers.

Why Buy A Made-To-Measure Suit?

man wearing navy blue suit with polka dot necktie

First of all, what is a made-to-measure suit?

This type of suit is one that is crafted by using a predesigned template and utilizing measurements provided by you, or taken by a professional at a showroom. They are cut exactly to your size, shape, and needs.

While made-to-measure is not the same as bespoke, they offer a much better fit than your standard off-the-rack suits. The best part about this way of fitment though, is rather the convenience factor of buying the suit.

Since the introduction of made-to-measure suits, many companies have expanded and begun offering almost completely online buying experiences.

All you have to do is provide them with your measurements and pick your combination of styles and you’re done. Within a short time, you’ll have a great-fitting suit arrive at your doorstep that will only need minor tailoring to make it perfect.

These next companies I’ll tell you about are my top 10 recommendations (in no particular order) of made-to-measure suit retailers that provide great value for the money.

1. Hockerty

man wearing mtm suit with hat

Hockerty has put their entire made-to-measure process online. They use a proprietary system to estimate your measurements. That way, if you or a friend can’t make your measurements perfect, they’ll be able to work with it.

They excel at bringing forth old-school English elegance. Think tweeds, three-piece suits, and thick, sturdy lapels. They also deliver their suits quicker than most on this list.

What They Do Well

  • They offer vast custom options and countless fabric and suit cut combinations starting at an affordable price
  • Turnaround time is 2-3 weeks
  • Average cost is $299+

Check out more from Hockerty.

2. DanielRe

man wearing three-piece navy blue suit

DanieleRe offers exquisite craftsmanship with impeccable suits that use the finest fabrics sourced from Italian mills. They excel at combining the perfect fusion of artistry, elegance, and personalized style into affordable suits.

Whether you’re in need of a sophisticated business suit, an elegant wedding suit, or a more relaxed and casual ensemble, they have you covered. With loads of personalization options, DanielRe solidifies itself as a top contender in the made-to-measure business.

What They Do Well

  • They offer a diverse range of styles and fabrics so that you can have a suit for any occasion
  • Turnaround time varies
  • Average cost is $350+

Check out more from DanielRe.

3. Suitsupply

young man wearing grey suit and sunglasses

Suitsupply is a European brand that has brought an elevated and attainable way of suit buying to the masses. They have showrooms across the United States, along with an excellent online experience.

Where Suitsupply excels is in their approach to offerings. You can build a suit from scratch, or you can have one of their current designs made to your specifications.

What They Do Well

  • They offer a full array of designs as well as custom, built-from-scratch options
  • Turnaround time is 2-4 weeks
  • Average cost is $690+

Check out more from Suitsupply.

4. Studio Suits

man wearing three-piece mtm suit with brown tie and pocket square

StudioSuits is a traditional tailoring shop that uses classic techniques to make custom clothing. They have a team of skilled craftsmen who are involved in the process from start to finish.

Where they excel is in offering a wide range of quality, custom-tailored men’s suits, jackets, and trousers designed to fit you and your budget no matter the occasion. They also partner with Scottish weavers to source the best Scottish tweed, if you’re into that.

What They Do Well

  • They offer some of the most affordable suits on this list yet still well-made with amazing craftsmanship
  • Turnaround time varies
  • Average cost is $250+

Check out more from StudioSuits.

5. Proper Cloth

man wearing 2-piece suit with no tie

Proper Cloth is a brand that prioritizes quality over quantity. Their made-to-measure suiting is available in a tight curation of classic silhouettes rather than a build-it-yourself service.

You will essentially buy the suit in an off-the-rack size and add your custom measurements to it, similar to a traditional tailor that you’d bring suit to. It’s a pared-down service compared to the others on this list but an excellent one that promises high-quality suits.

What They Do Well

  • They offer a wide selection of styles and cuts made from premium fabrics in all price points.
  • Turnaround time varies
  • Average cost is $900+

Check out more from Proper Cloth.

6. Indochino

guy in sunglasses wearing indochino mtm suit

Indochino is one of the original and most accessible options for made-to-measure suits. Their services are available both on their website and in showrooms across the country.

Their brand offers endless combinations of fabric and styles that are perfect for anyone buying their first suit or their hundredth. They offer really high value-to-quality.

What They Do Well

  • They have a large amount of styles and designs to choose from at affordable prices
  • Turnaround time is 4-6 weeks
  • Average cost is $550+

Check out more from Indochino.

7. Oliver Wicks

guy wearing light suit with white dress shirt and pocket square

Oliver Wicks offers high-quality, European-tailored suits made from the finest English and Italian fabrics. With an easy-to-use online ordering system, you can be on your way to a new suit in just 15 minutes.

With high-end fabrics to suit most budgets, they offer a diverse selction of European cuts with endless amounts of customization. Oh, and when it comes to warranties on fitment, they offer a full year, 365 days, for fit alterations. So you can rest easy when you order.

What They Do Well

  • They offer varying quality of construction in their suits to fit your budget starting from half-canvas construction all the way to full-canvas if you desire
  • Turnaround time is 4 weeks
  • Average cost is $800+

Check out more from Oliver Wicks.

8. Alton Lane

black guy in sunglasses wearing suit

Alton Lane brings modern cuts and energy to made-to-measure suits. They source high-quality fabrics from high-end mills and use them to create simple, classic suits that you can customize to your liking.

Given the quality and simplicity of their offerings, Alton Lane is perfect for anyone who needs a high-end suit that then becomes their go-to suit any time they need one. It truly is a great place to find that “one” perfect suit.

What They Do Well

  • They offer modern styles with high-quality fabrics that captivate trending styles more than others on this list.
  • Turnaround time is 3-6 weeks
  • Average cost is $1000

Check out more from Alton Lane.

9. Gieves And Hawkes

man wearing 3-piece mtm suit

Gieves and Hawkes have been keeping the spirit of Savile Row alive. The shop has been making suits for over two centuries and has outfitted everyone from British royalty to American music icons.

You will have to hop on a plane to get measured though (if you’re not a resident of Europe), as all made-to-measure orders start in their showroom, where they’ll take measurements, walk you through the fabric library and show you examples of the suit you can have.

What They Do Well

  • They offer one of the highest-end experiences on this list along with premium fabrics and timeless styling
  • Turnaround time is 6-8 weeks
  • Average cost is $1200+

Check out more from Gieves And Hawkes.

10. Commonwealth Proper

guy wearing suit from commonwealth proper

As one of the “newer kids on the block” Commonwealth Proper has been making timeless styled suits and jackets with the highest quality. Their selection of made-to-measure suits is narrower than most others on this list, but the quality is high.

With narrower style offerings, they specialize is classic designs met with modern pizazz. They were founded in Philadelphia, Pennsylvania, USA and have expanded into other states offering great quality suits for the “proper” gentleman.

What They Do Well

  • They offer very high-quality suits and jackets that are inspired by classic, timeless styling. They will also travel to you for fitment
  • Turnaround time varies
  • Average cost is $3000+

Check out more from Commonwealth Proper.

Hopefully, this list of the top made-to-measure suit offerings helps you find a great suit that fits both you and your needs well.

If you’re looking for more suit articles, check out this one I wrote about 5 mistakes I made when buying custom suits.

FAQs: Made-To-Measure Suits

Why should I choose a made-to-measure suit over a ready-made suit?

Made-to-measure suits offer a superior fit, personalized style options, and higher quality craftsmanship, making them a better investment for both comfort and appearance.

How do I get measured for a made-to-measure suit?

Measurements are usually taken by a professional tailor either in-store or at your location if the service is offered, ensuring precise and accurate sizing.

How much does a made-to-measure suit typically cost?

Prices can vary greatly depending on the fabric, brand, and complexity, but generally start from a few hundred dollars to several thousand.

How long does it take to get a made-to-measure suit?

It typically takes 4-8 weeks from measurement to delivery, depending on the tailor and specific requirements.

Can I customize the design of my made-to-measure suit?

Yes, you can usually choose from various fabrics, styles, buttons, linings, and other details to create a suit that reflects your personal style.

What's the difference between made-to-measure and bespoke suits?

While both are customized, bespoke suits are entirely handmade with more fittings and personalized details, often making them more expensive than made-to-measure suits.

How do I choose the right fabric for my made-to-measure suit?

Consider factors like climate, occasion, and personal comfort. Wool, linen, and cotton are popular choices, each with their own benefits.

Can I alter a made-to-measure suit if my size changes?

Yes, minor alterations can usually be made, but significant size changes might require a new suit

Is a made-to-measure suit worth the investment?

Given its custom fit, quality, and longevity, a made-to-measure suit can be a worthwhile investment, especially for frequent wear.

The post 10 Companies To Buy The Best Made-To-Measure Suits Online appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: 10 Companies To Buy The Best Made-To-Measure Suits Online
Sourced From: www.realmenrealstyle.com/made-to-measure-suits/
Published Date: Tue, 28 Nov 2023 12:39:56 +0000

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The Man’s Guide to Swimwear | How To Choose A Proper Swim Suit

The hairless or nearly hairless body jpg
The hairless or nearly hairless body 1 jpg

For most of human history, recreational swimming was done naked. (Non-recreational swimming was done in whatever you were wearing when you fell in, because it beat the heck out of drowning.)

Purpose-designed swimwear started out as a modesty garment first, and a practical garment very much second. Early swimsuits were made from knit wool, and in the case of women’s swimwear included long skirts, weighted down at the hem to keep the water from lifting them up.

Suits were strictest in the late 19th and early 20th centuries, when both men and women were prohibited by law and custom from going bare-chested in public. One-piece suits with cutoff sleeves and legs were a common style.

In the 50s and 60s, men actually organized protests arguing for the right to go topless. Many were cited for public indecency until the laws finally changed. (Women are undergoing a very similar struggle right now.)

From that point on, swimsuits were more about function than modesty. Specialty suits began to evolve in the 60s and onward, leading up to today’s world of wetsuits, drysuits, racing wear, drag suits for training, and more.

Different Types and Styles of Modern Swimwear

Swim Trunks For Men Care and Maintenance jpg

Contemporary swimsuits can serve both decorative and practical functions. Most strive for both. Swimsuits are usually categorized by the length and looseness of their cut:

  • Trunks are the most common men’s swimwear in North America. They look similar to shorts worn as clothing on land, but are made from light, fast-drying materials (usually nylon or polyester) and feature a tighter-fitting lining inside the shorts. Longer versions that come past the knee are sometimes called boardshorts.
  • Swim briefs are often called “speedos,” a trademarked brand that has been popular for many years. They are tight, body-hugging swimsuits with a V-shaped front that bares the thighs. Recreational swim briefs typically feature an interior lining.
  • Square-cut shorts are a body-hugging style that covers the wearer from the waist to the upper thigh. The leg openings are cut straight across the thigh for a boxy look that is slightly less revealing than angled swim briefs.
  • Jammers are knee-length, skintight suits used by competitive swimmers and other watersports participants to reduce drag. They resemble bike shorts, but without the padded crotch and seat.
  • Racing suits are tight, form-fitting suits designed to reduce drag by streamlining the body and skin. They come in a number of cuts, baring or covering varying amounts of arm and leg. Modern marketing usually refers to them as “skins,” i.e., bodyskin, legskin, kneeskin, etc.
  • Wetsuits and drysuits are insulated suits designed for prolonged immersion, usually in the context of snorkeling, scuba diving, or board sports. They are quite close-fitting.
  • Rash guards are a looser form of all-body swimwear than a wetsuit, and are generally used by watersports participants such as surfers, kayakers, and paddleboarders. Most are made from a UV-reflective fabric with a UPF rating.
  • Swim shirts are an upper-body-only version of a rash guard, and are gaining popularity as a sun and surf protection option for casual bathers.
  • Thongs are small briefs designed to expose the buttocks. Many cultures traditionally use thong-style swimwear for men, such as the Japanese fundoshi, but in contemporary Western culture thongs are predominantly marketed toward women. Men can and do wear them, however.

All of the above styles can come in nearly any color or pattern imaginable, provided one is willing to shop around long enough. Traditional colors and patterns for men include solid navy blue, blue-and-white striping, and floral or Hawaiian-style prints.

Buying a Swimsuit

Swimsuits are, relative to a lot of menswear, forgiving garments to shop for. You don’t need an absolutely perfect tailored fit, so long as the suit stays up when you dive in (and most have a cord at the waist to help with that).

That doesn’t mean you should grab whatever’s cheapest off the Wal-Mart shelf and call it a day, though. You’re likely to only have one or two swim garments in your wardrobe at a time, so it’s worth finding ones you really like.

A couple key steps:

1. Know Your Active Needs

Just how intense are your activities going to be in your swimwear?

A swimsuit for a hotel pool now and then doesn’t have a lot of technical requirements. Something to go surfing in for hours at a stretch is another matter.

man on the beach with no body hair

Think about the following when you’re weighing swimsuit options:

  • How much leg movement are you going to do? Loose fabric, when wet, can chafe very quickly, so a loose trunk style of shorts isn’t great if you plan on walking around in your suit or using your legs for exercise. (Despite the “boardshort” name, pro surfers usually wear snug, tight-fitting swimwear these days.)
  • How much actual swimming (as opposed to wading and splashing around) are you going to do? You’ll want to reduce drag if you’re actually propelling yourself through the water for any length of time, making a tighter fit preferable.
  • How much sun protection do you need? For prolonged sun exposure, it’s worth considering something that covers the upper body as well as the lower.

As you can see, the basic, short-like trunk style is really only suited for casual users who plan on lying around, wading, and maybe doing a little light swimming. If you’re planning on being more sporty than that, a snugger fit and potentially some more body coverage is worth considering.

2. Know the Visual Impression You Want

Who you’re going to be wearing your swimsuit around, and what you want from them, plays just as important a role as your activities.

man wearing swimwear on the beach

Family vacationers don’t have much in the way of stylistic needs. Men who are planning on hitting up beach parties and crowd scenes, perhaps with an eye toward meeting women (or other men) for romance, need to be a little pickier. And businessmen who may end up in the spa or hotel pool with co-workers and business partners have their own special concerns. Ask yourself:

  • Are you trying to impress anyone? If not, stop worrying. Wear whatever is comfortable and works for you.
  • Are you trying to look professional? Conservative (but not exaggerated) length, conventional styles (trunks or square-cuts), and dark, solid colors or restrained stripes are for you. Navy blue with brass-colored grommets and white rope ties are always safe.
  • Do you want to look sexy? If so, you’ll need a cut that flatters your body type (see below), and a color and pattern that’s eye-catching without being ridiculous. Think stripes, plaids, bright solids, or some not-too-crazy floral patterning.

These affect cuts as well as colors and patterns: tight, form-fitting styles look sharp and practical in the longer cuts, but sexualized and only good for showing off your bod in the smaller cuts. Baggier styles look less sexualized, but can also look slumped and casual, like you don’t care about your appearance.

3. Be Honest About Your Body

It’s the 21st century — if you want to let it all hang out, you’re free to, at least as far as the local laws permit it.

Opt for Versatility jpg

That said, some realistic expectations about who wants to see your naked flesh, and how much of it, go a long way. A little self-consciousness is not a bad thing. Be honest:

  • Are you a little soft around the middle? If you are, a looser cut will balance things out a bit, and you’ll absolutely want to avoid anything with a tight, strongly-elasticized waist opening that’s going to dig in to your belly.
  • Are your thighs and buttocks toned? If they’re not, a tight swimming brief or thong is going to expose a lot of jiggle. Your call on whether you want to do that or not.
  • Are you fit, but not interested in getting ogled? Longer, form-fitting styles like jammers or skinsuits are for you: all the streamlining and none of the naked flesh. It desexualizes things a bit.

There are no right or wrong choices here, but you should realistically expect your choices to have some effect on other people. There are going to be visual judgments on whether you look good in shorts, whether you want them or not.
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The post The Man’s Guide to Swimwear | How To Choose A Proper Swim Suit appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: The Man’s Guide to Swimwear | How To Choose A Proper Swim Suit
Sourced From: www.realmenrealstyle.com/guide-to-swimwear/
Published Date: Mon, 27 Nov 2023 15:54:09 +0000

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