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It’s finally the new year and with all the talk of a “new me” comes the goal for many to better themselves.

Whether it’s eating less sugar, exercising more, or drinking more water, health is always on people’s minds, especially for those who want more energy to dance all night long.

But alongside this new “health-is-wealth mindset” and younger generations entering the music scene, sobriety has become a new topic of conversation.

Many veteran ravers are realizing that the hangover and comedown that they used to avoid by simply consuming more is hitting them harder and harder and just isn’t worth the metaphorical and literal headache.

Plus as newer ravers to the scene bring their “sober curious” or “California sober” lifestyle, the dance music scene is becoming less drunk and more damp.

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Image credit YATE

But sobriety isn’t a brand new concept for those in the raving community. While nights out often have a connotation of free-flowing alcohol and substances, the reality is that life isn’t sustainable.

And for those who make music their career, that takes time, dedication, and focus that isn’t hindered by constantly numbing your brain.

Some of the biggest artists in the world are currently sober including Mormon DJ and international superstar Kaskade.

An alumnus of Brigham Young University, Kaskade is a devout Mormon, not drinking or doing substances but still throwing down sets every night for 10 plus years.

Chart-topper Tommie Sunshine has also been sober for over a decade, telling Mix Mag, “There’s a hell of a lot more focus. When I’m DJing now, 100% of my focus is on the music. It’s not about pouring myself a drink or smoking a cigarette or socializing. When I play, that’s the high. The high is looking out at the room and twisting it in knots and having everyone go bonkers.”

An ex-addict, he’s also seen the same substances that almost destroyed his life continue to plague some of his peers, explaining, “But being famous was not part of the equation. Now, there’s an element of fame involved in that intoxication. Add that to drugs and alcohol and that’s a seriously dangerous intoxication. You’re just in a tidal wave of serotonin highs.”

ILLENIUM, William Black, and more all echo this sentiment, once addicts as well but now advocates of the sober lifestyle as an integral part of their success.

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Image credit SOFI TUKKER

Furthermore, it’s not just artists trending towards sober, but their fans as well.

Gen Z (born 1997-2012) are now turning old enough to attend festivals, and clubs, or be exposed to the world of dance music, and while many of us Millennials couldn’t wait to have our first sips, they are choosing to abstain.

Gen Z drinks “about 20% less alcohol per capita than millennials did at their age, according to a report from Berenberg Research.”

College students are even choosing to forgo the flip cup with a University of Michigan study finding 28% (up from 20%) of college-age adults don’t drink nowadays.

This has led to a new emerging market of products that make it easier to be sober at events. A study from White Claw found that 63% of their consumers say that expectations, pressures, and judgments from others make it tough to avoid drinking alcohol at social occasions.

Brands like Liquid Death, White Claw’s new non-alcoholic seltzer, Loverboy’s non-alcoholic hard tea, and more center a part of their marketing around people still wanting to enjoy a fun beverage without turning towards something spiked.

YATE, a Yerba Mate brand focused on creating “social energy” for purely having fun, is also offering more ways to hype up than just with alcohol.

Founder Eric Hoang said about the beverage behind YATE, “Yerba mate also has theobromine in it, which is found in chocolate, and can contribute to people experiencing a feeling of euphoria… I think when people are out raving, dancing, or partying they want to feel literally anything in lieu of being drunk.”

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Image credit YATE

And non-alcoholic drinks aren’t new to raving as a whole. Well-known venues like Berghain and Watergate in Berlin also sell Yerba Mate for more sustained energy than alcohol or even a more health-conscious mixer.

SOFI TUKKER also partnered with Novo Fogo to release ENERGIA, their own brand of sparkling mate.

The bottom line is sobriety is in and the young people and industry heavyweights are all on board.

So whether you feel alone on your journey or are trying out dry January and it’s getting difficult to stick to, just know that you’re ahead of the curve.

And as the great John Summit once tweeted, “Some of the best DJs are sober. If you can’t dance and have fun then you shouldn’t be a DJ period.”

The post 2024, The Year Of Sober Raving? How The Scene Is Getting Less Drunk & More Damp appeared first on EDM Maniac.

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By: Danielle Levy
Title: 2024, The Year Of Sober Raving? How The Scene Is Getting Less Drunk & More Damp
Sourced From: edmmaniac.com/2024-sober-raving/
Published Date: Fri, 12 Jan 2024 21:11:58 +0000

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EDM

Afterlife Announces Second Miami Music Week Date

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In a thrilling statement, Afterlife, the renowned label and event promoter, has just unveiled its plans for a second date during Miami Music Week 2024. With a pulse on the beating heart of the Electronic Music scene, Afterlife has become synonymous with transcendent visual experiences and cutting-edge sounds. The anticipation reaches new heights as the announcement of a second date answers the prayers of thousands of fans who so desperately asked for another date.

As the magic of Miami Music Week approaches, Afterlife sets the stage for a sonic voyage that will undoubtedly be the talk of the town. Quite possibly the single fastest-growing event inside Dance music, this 2-day extravaganza is set to be a memorable one.

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Miami Music Week events are pivotal, uniting global talents, setting trends, and creating moments etched in Dance music history. For an entire week, America gathers some of the biggest personalities in the scene for a week of connecting, partying, and making sure the best of the industry is ready to shine in the upcoming year.

Having not only one, but a second date added due to the high demand, speaks volumes about the work Afterlife is doing. The label owned by Tale Of Us has turned Melodic Techno into one of the strongest subgenres around. Now, they look forward to further cementing their legacy inside America during one of its most important weeks.

Taking over the Miami Marine Stadium, attendees to such an iconic week will have the chance to enjoy the performance of the moment.

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Una publicación compartida por Afterlife (@afterlife_ofc)

Tale Of Us, their very talented roster, and thousands of fans are ready to make these two of the most memorable days in recent dance music history. There’s no guessing what might happen. The ultimate audiovisual experience of dance music comes to Miami Music Week.

The post Afterlife Announces Second Miami Music Week Date appeared first on EDMTunes.

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By: Sebastian Flores Chong
Title: Afterlife Announces Second Miami Music Week Date
Sourced From: www.edmtunes.com/2024/01/afterlife-announces-second-miami-date/?utm_source=rss&utm_medium=rss&utm_campaign=afterlife-announces-second-miami-date
Published Date: Thu, 25 Jan 2024 06:32:54 +0000

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Did you miss our previous article…
https://mansbrand.com/what-so-not-trivecta-henry-fong-and-4b-join-phase-2-lineup-for-pulse-events-spring-festival-lunar-new-year-celebration/

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EDM

What So Not, Trivecta, Henry Fong, and 4B Join Phase 2 Lineup For Pulse Event’s Spring Festival: Lunar New Year Celebration

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Pulse Events is bringing the heat with its phase 2 lineup for their Spring Festival: Lunar New Year Celebration at Brooklyn’s Avant Gardner on February 18-19, 2024. Headlined by SLANDER and Alan Walker, this two-day event is not just about music but promises a full-blown celebration of Chinese New Year and the Lunar calendar’s spring. Tickets are still available for purchase on DICE.

The Phase 2 lineup introduces a mix of local Asian-American talent. SLANDER leads the charge on Sunday, supported by Trivecta and Samplifire. The Great Hall will also feature local talent REMIX and Jom Zeng B2B Zion. Sunday night at Kings Hall boasts dynamic performances from local acts like G-NET, Orlost, DYVERGENT, GRIMMACE, and PSYTOXI.

Monday sees Alan Walker in the Great Hall, joined by 4B, Henry Fong, 4YU, and CYBERPUNK. What So Not headlines Kings Hall on Monday, with support from SunRyse, Kasi Opi B2B Charmy, and closing acts Auxygen, Minijoy B2B 1MO.

Pulse Event’s Spring Festival goes beyond music, featuring a lively night market with Lunar New Year treats. Attendees can enjoy immersive experiences like a glam station, interactive photo booth, Kandi Bracelet stations, Spin The Wheel excitement, and a Fortune Wall for writing wishes.

Established in 2015, Pulse Events has emerged as a key player in the Asian-American electronic music scene, specializing in organizing concerts and live performances across North America and beyond. With a mission to pioneer cultural and media innovation, this event producer and promoter brand has successfully hosted industry-leading electronic music artists like Afrojack, Gryffin, KSHMR, Kill The Noise, Like Mike, Seven Lions, Vini Vici, Yellow Claw, and others. Pulse Events has also produced world tours for South Korean acts such as EXO and Big Bang.

Pulse Events aims to represent Asian-Americans within the global dance music community by paying homage to the Lunar New Year. In 2024, Pulse Events will further champion the Asian American market by holding more events and supporting youth organizations and groups that highlight Asian culture. In addition to dance music events, Pulse Events created the Krazy Super concert to promote K-pop music in New York and Los Angeles, uniting more fans who love Asian culture.

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The post What So Not, Trivecta, Henry Fong, and 4B Join Phase 2 Lineup For Pulse Event’s Spring Festival: Lunar New Year Celebration appeared first on EDMTunes.

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By: Kevin Ng
Title: What So Not, Trivecta, Henry Fong, and 4B Join Phase 2 Lineup For Pulse Event’s Spring Festival: Lunar New Year Celebration
Sourced From: www.edmtunes.com/2024/01/what-so-not-trivecta-henry-fong-and-4b-join-phase-2-lineup-for-pulse-events-spring-festival-lunar-new-year-celebration/?utm_source=rss&utm_medium=rss&utm_campaign=what-so-not-trivecta-henry-fong-and-4b-join-phase-2-lineup-for-pulse-events-spring-festival-lunar-new-year-celebration
Published Date: Thu, 25 Jan 2024 03:37:29 +0000

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Did you miss our previous article…
https://mansbrand.com/tomorrowland-turns-20-meet-this-years-stage-hosts/

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EDM

Tomorrowland Turns 20: Meet This Year’s Stage Hosts

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The legendary Belgian EDM festival, Tomorrowland, turns 20 this summer! Booming with excitement, it’s set to be an unforgettable experience for fans in Boom, Belgium. Get ready for a stellar lineup of stage hosts igniting the party.

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Dive into the Vortex of Atmosphere Stage

The Atmosphere Stage, an iconic behemoth crowned by a soaring 105-foot tent and bathed in 12,000 dazzling LED lights, is a vortex of excitement. 26-year-old Andromedik, Belgium’s rising Drum and Bass star, will take over Atmosphere with “Andromedik Not Invited.” Having etched his name in history as the first Drum and Bass DJ on the Tomorrowland Mainstage since Netsky in 2018, Andromedik is ready to blow the audience away once again.

Amber Broos Takes Command

But hold on, the party doesn’t stop there! Amber Broos, a 21-year-old Belgian DJ and producer renowned for her fresh blend of Techno and Belgian Retro, will take command of the Atmosphere stage next. Get ready to be captivated by her unique sound, as she injects Tomorrowland’s 20th chapter with a vibrant jolt of energy.

Crafted by Masters: The Art of Stage Hosts

It’s no secret that the selection of stage hosts is the secret sauce of the Tomorrowland experience. Core, Afterlife, Lost Frequencies & Friends and many more add their own distinct flavor and talent to the mix. This festival has always been about embracing innovation and pushing boundaries. The 20th chapter promises to be a monumental testament to its enduring legacy.

Stay tuned! Tomorrowland will soon unveil more exciting announcements, introducing the diverse lineup of artists who will shape this momentous celebration. The anticipation adds another layer of excitement to this already eagerly awaited event.

Get ready to immerse yourselves in an unforgettable experience as Tomorrowland turns 20. Prepare for a world of music, lights, and unparalleled energy that only Tomorrowland can deliver.

The post Tomorrowland Turns 20: Meet This Year’s Stage Hosts appeared first on EDMTunes.

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By: André Walker
Title: Tomorrowland Turns 20: Meet This Year’s Stage Hosts
Sourced From: www.edmtunes.com/2024/01/tomorrowland-20-stage-hosts/?utm_source=rss&utm_medium=rss&utm_campaign=tomorrowland-20-stage-hosts
Published Date: Wed, 24 Jan 2024 14:53:49 +0000

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Did you miss our previous article…
https://mansbrand.com/grimes-teases-new-song-with-anyma/

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