Image: Arseny Togulev/Unsplash
Running an auto repair shop is not an easy task. It requires unmatched skill and precision, and a lot of time and dedication. All of the work you put into running an auto repair shop probably means that you don’t have as much time for marketing your business.
However, marketing is an essential part of running a business. It is the only way you can actually make use of your skills and ensure that people trust you with their vehicles and keep coming back.
If you’re stumped when it comes to marketing your auto repair shop, don’t worry. We’ve got some out of the box and effective strategies for you to do your promotions. Let’s take a look!
Hand out flyers in your neighbourhood
A lot of your customers are either going to be people who live close to your shop or travellers looking to get a tune up before they hit the road. Most likely, the people who come to your shop regularly will be the former. This is why you need to let the people in your locale know that you exist and that they can avail your services.
This way, in case of an emergency, they’ll be able to think of you and come to you to get their vehicles fixed.
The best way to get some exposure in your area is through flyers. There are a couple of places you can distribute flyers:
In your local parkOutside movie theatersOutside grocery storesBy going door to door
If you have no idea how to design an effective flyer, don’t worry. PosterMyWall has an incredible flyer maker that you can use to choose a template, customise it, and create something amazing.
Build a good website
Online marketing is crucial to the process of gaining traction and standing out from your competitors. You can use a website builder like Wix or WordPress to make your website easily.
Your website should be a one stop shop for anyone looking to find out more about your services. Create multiple landing pages, each one highlighting a special type of service. Also, include a page to contact you and book appointments. You can even add a personal touch by dedicating a page to introduce yourself and your employees, and to tell people a little bit about how you started your business.
sk existing customers to recommend you to their friends
Image: Camilo Jimenez/Unsplash
Word of mouth is a great way to get some new customers. These days, almost everyone has some kind of a vehicle that requires a tune up every now and then. So try to get to those people through your existing customers.
Once you finish a job, ask the customer to refer your business to their friends and family. You can even give them flyers or business cards to hand out in their network. If you do a good enough job and if you have a good rapport with the customer, chances are they will gladly abide by your request.
You can even put up customer testimonials on your website. Just take a picture of a happy and willing customer, ask them to share their experience with you, and put it up on a dedicated landing page on your website.
Offer exciting deals and promotions
Entice new customers to give your auto repair shop a chance by offering a small free service if they spend a certain amount of money at your shop. For instance, if they come for a tune up, they’ll get a free car wash. Or something similar. Just make sure that whatever free service you offer doesn’t end up becoming a huge loss for you.
You can also offer deals and packages that you can then advertise via flyers and your website. Everyone loves a good deal and if you offer one that you know a lot of people will like, it will do wonders for your business and get some new customers into your shop.
Leverage social media to promote
Like we said before, online marketing is a great way to make some real headway with your marketing. And social media is where it’s at. You’ll find your target audience on social media, and if you play your cards right, they’ll be able to find you.
Use Facebook and Instagram to promote your deals and promotions, and your shop in general. Here are some tips for a successful social media marketing campaign:
Engage with your audience by replying to DMs, comments, and by asking your followers for their insights and opinions Post engaging content — for instance, you can repurpose the flyers you design and post them on social mediaPost videos of your employees at work to establish trust and credibilityHighlight your special deals and invite people to give your services a try
By: Joseph Low
Title: 5 Surefire Tips for Promoting Your Auto Repair Services Effectively
Sourced From: www.luxuo.com/cars/automobile/5-surefire-tips-for-promoting-your-auto-repair-services-effectively.html
Published Date: Fri, 11 Mar 2022 05:46:46 +0000
Did you miss our previous article…
REVIVING LEGENDS: The Timeless Transformation of a ’66 Corvette Resto-Mod
Written by Nicole Ellan James
2024 PALM BEACH AUCTION – 1966 CHEVROLET CORVETTE CUSTOM CONVERTIBLE – NO RESERVE
Resto-Mods have surged in popularity within the collector car community, and it’s easy to see why. These vehicles, characterized by their classic appearance combined with modern upgrades, encompass everything from sleek bodywork to advanced technology and powertrain enhancements. In recent years, the appeal of Resto-Mods has skyrocketed among buyers, with Corvettes standing out as constant favorites within this category.
The fusion of yesteryear’s charm with today’s innovation presents enthusiasts with an enticing combination of nostalgia and exhilaration. Resto-Mods embody this harmonious union, delivering the timeless allure of vintage aesthetics alongside the excitement of modern driving experiences. They serve as a compelling tribute to automotive history, capturing the essence of bygone eras while embracing the advancements of the present day.
Imagine a stunningly restored 1960s Corvette, now boasting a fuel-injected powerhouse, enhanced suspension and state-of-the-art infotainment system. This is precisely the transformation custom builder Jeff Hayes orchestrated with this 1966 Chevrolet Corvette convertible Resto-Mod, a project finished in October 2022.
Under the hood, an LS3 V8 engine rated with 540 horsepower is the starting point. The LS3 is known for its formidable power and relentless performance. Paired seamlessly with a 4L70E automatic transmission, this dynamic duo ensures smooth acceleration with precise shifts, for what’s sure to be an incredible driving experience.
Beneath its sleek exterior, this Corvette rests upon an Art Morrison sport chassis, renowned for its exceptional strength, agility and precision engineering. This high-performance foundation offers modern stability and handling, allowing the Corvette to carve through corners with confidence and command the road with authority. Bringing this Resto-Mod’s performance to a smooth halt are 4-wheel Wilwood disc brakes. Whether you’re pushing the limits on the open road or cruising through city streets, these brakes can deliver consistent and reliable braking performance, providing peace of mind and control in almost any driving scenario.
Finished in Bright Red paint, the exterior of this Corvette is complemented by a Saddle Brazilian leather interior.
Completing the look are striking Schott wheels, which accentuate the classic lines of the vehicle while adding a touch of contemporary flair. The wheels are wrapped in custom red line tires that not only enhance the aesthetic appeal but also ensure a smooth and responsive ride.
Step inside, and you’ll find a sanctuary of modern comfort and convenience seamlessly integrated into the classic design. The interior of this Resto-Mod features a Vintage Air system, ensuring the climate inside the cabin is comfortable regardless of the weather outside. A cutting-edge AM/FM Bluetooth stereo system delivers crystal-clear sound, allowing you to soundtrack your journey with your favorite tunes wirelessly. Other amenities include power steering and power windows for modern convivences.
This 1966 Chevrolet Corvette is selling with No Reserve at the 2024 Palm Beach Auction, April 18-20 at the South Florida Fairgrounds. Register to bid today to take this one-of-a-kind Resto-Mod Corvette home with you.
Title: REVIVING LEGENDS: The Timeless Transformation of a ’66 Corvette Resto-Mod
Sourced From: www.barrett-jackson.com/Media/Home/Reader/reviving-legends-the-timeless-transformation-of-a-66-corvette-resto-mod/
Published Date: Tue, 20 Feb 2024 16:23:35 +0000
ROAD TRIP TO COOLSVILLE: Cars From the 1950s Represent an Incredible Automotive Era in America
2024 SCOTTSDALE AUCTION – 1954 KAISER DARRIN ROADSTER – NO RESERVE
After World War II, the United States saw an unprecedented surge in economic prosperity – and a newfound fascination with cars. The 1950s saw families moving out of the cities and into the suburbs, meaning a vehicle was pretty much a necessity for a commute to work. The automobile also signified freedom for the average American – a chance to hit the open road to explore via the burgeoning highway system (hello, Route 66!). Car culture flourished: drive-in movies, drive-thru restaurants and car clubs popped up everywhere.
This era saw the United States become the world’s largest manufacturer of automobiles – by the end of the 1950s, one in six working Americans were employed either directly or indirectly in the automotive industry. The decade began with some 25 million registered vehicles on the road; by 1958 there were more than 67 million.
American car designers let their imaginations run wild, and the advent of the jet age proved to be a major influence. As a result, Fabulous ’50s cars were resplendent with chrome, tailfins, chrome, wings, chrome, turbines, chrome and afterburner taillights. Did we mention chrome?
Ford, GM and Chrysler – known as the “Big Three” automakers at that time – led the way in automobile production during the 1950s boom. Vehicles forever emblematic of the decade of their creation include Chevrolet’s Bel Air and Corvette, Cadillac’s Eldorado, Ford’s Thunderbird and Fairlane, and Chrysler’s New Yorker. But smaller entities made waves, too – as evidenced by cars like the Kaiser Darrin roadster with its unique pocket doors and DeSoto’s impressive Adventurer – some of which even came with built-in record players.
Highlighted here are just a small sampling of the fantastic cars from the Fabulous ’50s that will be headed across the auction block during the 2024 Barrett-Jackson Scottsdale Auction, January 20-28 at WestWorld. See you there, Daddy-O!
1954 KAISER DARRIN ROADSTER – NO RESERVE
Pictured above and previously owned by renowned Kaiser Darrin collector Bob Adams. Powered by an original 2.6-liter Straight-6 engine backed by a 3-speed manual transmission with fourth-gear overdrive. Mechanically sorted, including redone brakes and full tune-up.
1955 CHEVROLET BEL AIR CUSTOM COUPE – NO RESERVE
Recipient of a frame-off nut-and-bolt rotisserie restoration. Powered by a Hilborn electronic fuel-injected 383ci stroker engine backed by a 4-speed manual transmission. Modified frame, custom interior and smoothed firewall. 28 miles since completion.
1956 CHEVROLET BEL AIR CUSTOM COUPE – NO RESERVE
Powered by an LS2 V8 engine paired with a 4L60E automatic transmission. Recipient of a full frame-off restoration; now rides on a Roadster Shop chassis. Everything from the top to bottom has been improved.
1957 DESOTO ADVENTURER – NO RESERVE
Powered by a factory 345ci HEMI V8 with dual 4-barrel carburetors. Equipped with power brakes, power steering, Continental kit and a Highway HiFi 45 record player under the dash.
1955 CHEVROLET BEL AIR CUSTOM COUPE – NO RESERVE
Powered by a new Wegner LS3 427ci V8 engine mated to a Stage-4 4L80E Performance automatic transmission with a billet converter. Has an Art Morrison Tri-5 frame, multi-link rear suspension, Wilwood brakes, Vintage Air and a custom Alpine stereo.
1959 CADILLAC SERIES 62 CONVERTIBLE – NO RESERVE
Recipient of a complete nut-and-bolt restoration. Powered by the factory 390ci engine paired with a Hydromatic transmission. Rides on a custom air-ride suspension with AccuAir controls. Also has a JL Audio system built into the car for a modern feel.
1957 FORD THUNDERBIRD CUSTOM CONVERTIBLE – NO RESERVE
Powered by a modern 5.0-liter Coyote engine mated to a 6-speed automatic transmission. Features modern amenities with all power options, removable hardtop, custom interior and a custom-finished engine bay. With 400 miles since the build completion.
Title: ROAD TRIP TO COOLSVILLE: Cars From the 1950s Represent an Incredible Automotive Era in America
Sourced From: www.barrett-jackson.com/Media/Home/Reader/road-trip-to-coolsville-cars-from-the-1950s-represent-an-incredible-automotive-era-in-america/
Published Date: Wed, 20 Dec 2023 20:56:34 +0000
Legendary Rock Band Night Ranger to Open for Foreigner, Performing Live at Barrett-Jackson’s “Rock the Block” Concert Presented by Arizona Lottery, January 19
SCOTTSDALE, Ariz. ‒ December 20, 2023 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, is proud to announce that multi-platinum rock band Night Ranger will open for Foreigner at Barrett-Jackson’s inaugural “Rock the Block” presented by Arizona Lottery on Friday, January 19, 2024, at WestWorld of Scottsdale.
For the first time in its storied history, Barrett-Jackson will host this opening-night concert, infusing the excitement of live music into the electrifying weeklong automotive lifestyle celebration, adding a dynamic new dimension to the renowned event. Tickets for “Rock the Block” presented by Arizona Lottery start at $59 and are available online at Barrett-Jackson.com.
“Pairing these two iconic rock bands, Night Ranger and Foreigner, to kick off our world-renowned Scottsdale Auction is sure to be an unforgettable occasion,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We are committed to raising the bar year after year and providing an incredible experience for our guests, and our new ‘Rock the Block’ concert is the perfect way to jumpstart the excitement for our nine-day automotive lifestyle event at WestWorld.”
Night Ranger have earned widespread recognition that includes both multi-platinum and gold status with a long list of best-selling albums including Dawn PatrolMidnight Madness7 WishesBig Life and Man in Motion. Their popularity is fueled by an impressive collection of instantly recognizable hit singles and signature classics such as “Sister Christian,” “(You Can Still) Rock in America” and “Don’t Tell Me You Love Me” among many others.
The band that makes up Night Ranger is Jack Blades (bass, vocals), Kelly Keagy (drums, vocals), Brad Gillis (lead & rhythm guitars), Eric Levy (keyboards) and Keri Kelli (lead & rhythm guitars).
Following the “Rock the Block” concert featuring Foreigner and Night Ranger, Barrett-Jackson’s flagship 2024 Scottsdale Auction will run Saturday, January 20, through Sunday, January 28. Featuring approximately 2,000 collectible cars, trucks and SUVs, the prominent event serves as the epicenter of the automotive universe every January. In addition to the exhilarating action where hundreds of world auction records are set every year, the automotive lifestyle event also features hundreds of sponsor and exhibitor displays, Hot Laps and Thrill Rides with leading automotive manufacturers, off-road experiences, driving experiences in some of the market’s latest vehicles and live music throughout the week.
The first weekend also kicks off with QuikTrip Family Day on January 20 when children 12 and under receive free admission with an accompanying adult. Family Day will also feature STEM Fest presented by Honeywell and the introduction of all 50 contenders for the esteemed custom car competition, the Barrett-Jackson Cup presented by Castrol. Sunday, January 21, will also feature the second installment of the Future Collector Car Show (FCCS) presented by Meguiar’s at Barrett-Jackson. A family-friendly concours-style event, the FCCS will feature vehicles that best represent the future of the collector car hobby, with the goal of celebrating the cars we love today and the future collectibles of tomorrow.
In addition to “Rock the Block” concert tickets on sale, advance tickets to the 2024 Scottsdale Auction are available here. On Location, Barrett-Jackson’s official hospitality partner, is offering several immersive Barrett-Jackson Experiences for guests to join the action on the auction block, enjoy premium hospitality and connect with like-minded enthusiasts like never before. To learn more about On Location’s offerings for “Rock the Block” and the Scottsdale Auction, click here.
Automotive enthusiasts interested in registering to bid may do so here and those looking to consign their own collector car may do so here.
Join Barrett-Jackson’s online conversation with #BarrettJackson and #BJAC on Facebook, Twitter, Instagram and YouTube.
Title: Legendary Rock Band Night Ranger to Open for Foreigner, Performing Live at Barrett-Jackson’s “Rock the Block” Concert Presented by Arizona Lottery, January 19
Sourced From: www.barrett-jackson.com/Media/Home/Reader/legendary-rock-band-night-ranger-to-open-for-foreigner-performing-live-at-barrett-jacksons-rock-the-block-concert-presented-by-arizona-lottery-january-19/
Published Date: Wed, 20 Dec 2023 15:45:44 +0000
Motor7 days ago
ROCK THE BLOCK: Foreigner to Kick Off 2024 Scottsdale Auction
Tech6 days ago
Responsible technology use in the AI age
Mens Health6 days ago
Failures in Business: The Unseen Stepping Stones to Success
Frontier Adventure7 days ago
Ultralight Backpacking Tents: How to Choose One
Frontier Adventure7 days ago
The SETI Ellipse Tells Us Where to Search for Extraterrestrial Civilizations
Grooming6 days ago
THE BODY SHOP | Christmas gifts for all those men in your life. They can thank you later.
Frontier Adventure6 days ago
Saturn’s “Death Star Moon” Mimas Probably has an Ocean Too
Frontier Adventure6 days ago
OSIRIS-REx’s Final Haul: 121.6 Grams from Asteroid Bennu