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Running an auto repair shop is not an easy task. It requires unmatched skill and precision, and a lot of time and dedication. All of the work you put into running an auto repair shop probably means that you don’t have as much time for marketing your business. 

However, marketing is an essential part of running a business. It is the only way you can actually make use of your skills and ensure that people trust you with their vehicles and keep coming back. 

If you’re stumped when it comes to marketing your auto repair shop, don’t worry. We’ve got some out of the box and effective strategies for you to do your promotions. Let’s take a look!

Hand out flyers in your neighbourhood

A lot of your customers are either going to be people who live close to your shop or travellers looking to get a tune up before they hit the road. Most likely, the people who come to your shop regularly will be the former. This is why you need to let the people in your locale know that you exist and that they can avail your services. 

This way, in case of an emergency, they’ll be able to think of you and come to you to get their vehicles fixed. 

The best way to get some exposure in your area is through flyers. There are a couple of places you can distribute flyers:

In your local parkOutside movie theatersOutside grocery storesBy going door to door 

If you have no idea how to design an effective flyer, don’t worry. PosterMyWall has an incredible flyer maker that you can use to choose a template, customise it, and create something amazing. 

Build a good website

Online marketing is crucial to the process of gaining traction and standing out from your competitors. You can use a website builder like Wix or WordPress to make your website easily. 

Your website should be a one stop shop for anyone looking to find out more about your services. Create multiple landing pages, each one highlighting a special type of service. Also, include a page to contact you and book appointments. You can even add a personal touch by dedicating a page to introduce yourself and your employees, and to tell people a little bit about how you started your business. 

sk existing customers to recommend you to their friends

Image: Camilo Jimenez/Unsplash

Word of mouth is a great way to get some new customers. These days, almost everyone has some kind of a vehicle that requires a tune up every now and then. So try to get to those people through your existing customers. 

Once you finish a job, ask the customer to refer your business to their friends and family. You can even give them flyers or business cards to hand out in their network. If you do a good enough job and if you have a good rapport with the customer, chances are they will gladly abide by your request.

You can even put up customer testimonials on your website. Just take a picture of a happy and willing customer, ask them to share their experience with you, and put it up on a dedicated landing page on your website. 

Offer exciting deals and promotions

Entice new customers to give your auto repair shop a chance by offering a small free service if they spend a certain amount of money at your shop. For instance, if they come for a tune up, they’ll get a free car wash. Or something similar. Just make sure that whatever free service you offer doesn’t end up becoming a huge loss for you. 

You can also offer deals and packages that you can then advertise via flyers and your website. Everyone loves a good deal and if you offer one that you know a lot of people will like, it will do wonders for your business and get some new customers into your shop. 

Leverage social media to promote

Like we said before, online marketing is a great way to make some real headway with your marketing. And social media is where it’s at. You’ll find your target audience on social media, and if you play your cards right, they’ll be able to find you. 

Use Facebook and Instagram to promote your deals and promotions, and your shop in general. Here are some tips for a successful social media marketing campaign:

Engage with your audience by replying to DMs, comments, and by asking your followers for their insights and opinions Post engaging content — for instance, you can repurpose the flyers you design and post them on social mediaPost videos of your employees at work to establish trust and credibilityHighlight your special deals and invite people to give your services a try

Final

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By: Joseph Low
Title: 5 Surefire Tips for Promoting Your Auto Repair Services Effectively
Sourced From: www.luxuo.com/cars/automobile/5-surefire-tips-for-promoting-your-auto-repair-services-effectively.html
Published Date: Fri, 11 Mar 2022 05:46:46 +0000

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Motor

Here comes trouble: A Triumph TR6 with a Matchless frame

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custom triumph tr6 matchless frame 625x417 1

Kids are impressionable, especially when motorcycles are involved. That magical combination of sound, smell and danger has a way of imprinting itself on young minds. But Kyle Harvey didn’t just dream of bikes as a child—he practically grew up with them.

Kyle’s trade is tool and die making, but his passion is building bikes. His father, Garth Harvey, got Kyle and his brother into bikes at a young age; as soon as they could start their old man’s vintage motorcycles, they were riding them. Living in Edenvale in South Africa’s Gauteng province, the boys also had direct access to the local Classic Motorcycle Club.

 

The folks at the CMC made quite an impression on young Kyle—and taught him everything he knows about vintage bikes. After helping numerous friends work on their bikes, he went on to open his own shop, named simply ‘The Workshop.’ Kyle has been building and restoring classic motorcycles for over a decade now.

This cheeky bobber is his latest build, and it’s immensely fascinating. The engine’s from a Triumph TR6 Trophy, the frame is from a Matchless, and the quirky handmade details on it are endless.

Custom Triumph TR6 with Matchless frame

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By: Ben Pilatti
Title: Here comes trouble: A Triumph TR6 with a Matchless frame
Sourced From: www.bikeexif.com/custom-triumph-tr6-matchless-frame
Published Date: Wed, 21 Dec 2022 17:01:12 +0000

 

 

 

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Motor

The Swan Song of the V12

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The V12 engine holds a special place in the heart of many automotive and motorsports fans. For some, it’s the sound of Formula 1 through the years, especially during the 1990s. For others, it’s engines like the 6.1 L BMW S70/2 from the McLaren F1 or the 3.9L Lamborghini V12 that powered all their cars from the Miura through to the Diablo. No matter where it lies in your heart, it is the “proper” configuration for many: 6 cylinders per bank, put into a V, and firing in an odd sequence to give it that special roar under power.

Yet, as concerns over fuel efficiency, qualms about environmental impact, and high-powered turbocharged V8 or V6 engines are the norm now, the V12 is slowly, but surely, being put to rest. In fact, the only place that V12s are still hanging on by the last threads of their engine mounting bolts are in supercars, hypercars, and a few ultra-luxury cars. Even then, many exotic brands have announced that their next cars will either be V10s or turbo V8s and V6s.

Since it appears that the swan song of the V12 is reaching a crescendo, we thought it only appropriate to celebrate the few remaining cars out there that carry them. It may be the last time we see some of these brands, many of which are known for their V12s.

The Amazing Last V12 Production Versions from the Big Brands

Ferrari 812 Superfast

Ferrari 812 Superfast

Ferrari 812 Superfast. Image via Supercars.

The writing is on the wall for the prancing horse, as the new Ferrari 296 GTB is showing the direction that Maranello is headed. Yet, unless you were invited to snag one of the limited-edition Monza SP1 or SP2 cars, there is still one car you can buy from the legendary marque that has all 12 cylinders fully intact.

The 6.5L F140 GA V12

The 6.5L F140 GA V12
The 6.5L F140 GA V12. Image Via: Wikimedia Commons.

The 6.5L F140 GA 65-degree V12 in the front of the 812 is the last road-going version of the V12 that debuted in the Ferrari Enzo. Producing a monstrous 789 HP and 530 lbs-ft of torque, it is no slouch either, as when the 812 Superfast debuted, it was the most powerful naturally aspirated production car engine ever made.

It has the typical low-rev Ferrari roar that rises into a howl as the car revs up to nearly 9,000 RPM, and will catapult the 3,845 (1,744 kg) car to 60 MPH in 2.9 seconds. As far as a curtain call is concerned, that’s a great way to bow out and focus on hybrids and turbocharged engines.

Mercedes-Maybach S680 4MATIC

2022 Mercedes-Maybach S680 4MATIC

2022 Mercedes-Maybach S680 4MATIC
cedes-Maybach S680 4MATIC. Image via Supercars.

Mercedes-Benz used to be at the very top of the V12 pecking order when it came to luxury performance cars. Such classics as the S 65 AMG from the mid-2000s and the 500 TE AMG W123 Touring from the very end of the 1970s came with big V12s that sound astounding, but the biggest and baddest of the Mercedes V12s left on in a production car is the M279 E60 LA that hauled the S65 AMGs of 2014.

M279 E60 LA Twin Turbo V12

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By: Simon Bertram
Title: The Swan Song of the V12
Sourced From: sportscardigest.com/v12-swan-song/
Published Date: Thu, 28 Jul 2022 10:49:26 +0000

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Road Tested: Gear from Shoei, Akin Moto and Rev’It!

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In our continuing quest to source motorcycle gear that combines safety and style, we bring you our thoughts on Shoei’s new ECE 22.06-approved NXR2 helmet. Plus a stealthy riding parka from Akin Moto, and the perfect pair of urban riding gloves from Rev’It!.

Shoei NXR2 helmet It’s no secret that I’m a huge fan of Shoei’s helmets. Every Shoei I’ve owned has fit and felt right from the first wear, with no major deviations in their sizing or shape from model to model. So when I was looking for a do-it-all street helmet to replace my well-used Shoei RYD, the new NXR2 was a no-brainer… and it hasn’t disappointed.

I loved the RYD for its combination of neutral styling, comfort and ventilation. The NXR2 basically feels like a premium version of the RYD; it has the same clean aesthetic, but ramps up the performance. And it’s one of the few helmets that meet with Europe’s new, and more stringent, ECE 22.06 standard.

Shoei NXR2 helmet reviewRead More

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By: Wesley Reyneke
Title: Road Tested: Gear from Shoei, Akin Moto and Rev’It!
Sourced From: www.bikeexif.com/shoei-akin-moto-revit-review-44
Published Date: Sat, 30 Jul 2022 17:01:31 +0000

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