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Aristide Feldholt, identified as an executive” of Adidas, and DJ Marshmello took the stage on Wednesday at the Web Summit‘s Pavilion 3 to announce a new “virtual oasis“, the adiVerse. However, it was all a hoax.

More than 24 hours later, the lie was revealed by the activist duo The Yes Men, known by the pseudonyms of Andy Bichlbaum and Mike Bonanno, who played the roles of Aristide Feldholt and DJ Marshmello on stage, despite the obvious physical differences between Bichlbaum and Feldholt.

The Act Itself

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In a press release sent to journalists, the activists claimed that the event organizers had believed they had invited Adidas and DJ Marshmello to speak, “when in fact they had a well-organized cabal of activists who conceived a satire to target Adidas for its inaction on labor issues“.

The Yes Men also assured that the Lisbon Breakers dance group, which performed a choreography on stage, had not realized that they had been hired by “imposters“.

The real DJ Marshmello confirmed the hoax on social media. “Whoever Web Summit hired to perform or give interviews is not me. I apologize to anyone who was fooled by that impostor. My team has already contacted Web Summit“, he wrote on Twitter.

The Yes Men’s Aim

The Yes Men’s main goal is to raise awareness of issues such as labor rights through media stunts, posing as powerful people and spokespeople for large organizations to expose how companies act inhumanely.

The activists say on their website that they “destroy brands, create public illusions, work with communities, disrupt events, and impersonate nefarious entities” with the goal of “supporting positive change around important issues, often those that are not yet receiving the attention they deserve“.

At the Web Summit, The Yes Men presented the adiVerse, a “virtual oasis” through which Adidas would reward tens of thousands of “underpaid” workers through a cryptocurrency, the adiCoin, generated by a tiny chip implanted in the bodies of the brand’s workers and that would track workers’ productivity in real time.

Imagine a place where workers, even the poorest, can have anything they want, where workers who don’t have a decent meal a day can party all day and all night, where workers can educate and care for their young children, and where even without money, workers can still live full and rewarding lives“, the supposed Aristide Feldholt said on stage at the Web Summit.

Therefore, the adiVerse would allow “offering something even better: a place where workers could enjoy the luxuries of an unlimited dream world” and that workers who cannot afford to eat a meal every day “will be able to live beyond their dreams” and the most disadvantaged “will be able to live full and rewarding lives“, even “without real money“.

Without anyone raising any objections, the supposed “executive” of Adidas spoke of the “Nazi origins” of the brand, “outsourcing of forced labor in World War II“, the problems of child labor “almost resolved“, and the current “labor abuses“.

The post Activists Pulled Off Prank At Web Summit, Impersonating Executives And Marshmello appeared first on EDMTunes.

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By: Guilherme de Paola
Title: Activists Pulled Off Prank At Web Summit, Impersonating Executives And Marshmello
Sourced From: www.edmtunes.com/2023/11/activists-prank-web-summit/?utm_source=rss&utm_medium=rss&utm_campaign=activists-prank-web-summit
Published Date: Mon, 20 Nov 2023 20:29:17 +0000

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EDM

Diplo Releases New Track “Anthem” with Sharam and Pony

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Diplo, the renowned American DJ and producer, is back with another exciting release. Today, he is dropping a new track titled ‘Anthem’ in collaboration with Iranian DJ Sharam and singer Pony. This track is being released under Diplo’s house music label, Higher Ground, and is sure to captivate listeners with its infectious beats and catchy melodies. If you’re a fan of house music, this is a release you definitely don’t want to miss.

‘Anthem’ is just the latest addition to a series of singles released by Diplo on his Higher Ground imprint. Previous collaborations include ‘Stay High‘ with French DJ HUGEL and London artist Julia Church, ‘Diamond Therapy‘ with Walker & Royce and Channel Tres, and ‘Favela Joint‘ with Portuguese DJ and producer Kura. Each track has showcased Diplo’s versatility and commitment to exploring different sounds within the realm of house music.

If you’re ready to dive into the world of ‘Anthem’ and experience the magic of Diplo, Sharam, and Pony’s collaboration, be sure to give it a listen right here! 

The Collaboration

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Sharam, Diplo & Pony

Collaborations in the music industry can often lead to unexpected and exciting results, and the partnership between Diplo, Sharam, and Pony on ‘Anthem’ is no exception. Each artist brings their unique talents and experiences to the table, resulting in a track that is a true fusion of their individual styles.

Sharam, known for his innovative approach to electronic music and his Iranian heritage, adds a touch of cultural influence to ‘Anthem.’ His production skills shine through in the intricate beats and melodies that drive the track forward, creating a dynamic and engaging listening experience.

Pony, the Canadian singer featured on the track, lends her soulful vocals to ‘Anthem,’ adding a layer of emotion and depth to the song. Her voice weaves seamlessly with the music, drawing listeners in and inviting them to connect with the lyrics on a personal level. Together, Diplo, Sharam, and Pony have crafted a track that is as danceable as it is introspective.

The post Diplo Releases New Track “Anthem” with Sharam and Pony appeared first on EDMTunes.

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By: Oscar Yerushalmi
Title: Diplo Releases New Track “Anthem” with Sharam and Pony
Sourced From: www.edmtunes.com/2024/03/diplo-releases-new-track-anthem-with-sharam-and-pony/?utm_source=rss&utm_medium=rss&utm_campaign=diplo-releases-new-track-anthem-with-sharam-and-pony
Published Date: Fri, 01 Mar 2024 18:45:01 +0000

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Sultan + Shepard Unveil Spectacular Album Endless, Dawn

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It’s new music Friday, and you know how much we enjoy this day of the week. Today’s mix has This Never Happened superstar duo Sultan + Shepard and their immaculate release Endless Dawn. The wait is finally over for their third studio album out now on every platform. Have a listen and share with us your favourite track. I guarantee that is going to be a tough — maybe impossible — choice.

The lads take this album to a whole new level with collaborations. None of them should be strangers to you lot, Bridges, Elderbrook, Julia Church, LANKS, Nathan Nicholson, Panama, Shallou, Tishmal and Tasha Josephine. If you were in Denver or London earlier this week you could have heard this album live. Ossama & Ned teamed up with Dolby Atmos for a listening party which was a huge success. They also hosted a Zoom meeting for all of us in the other parts of the world. Let me tell you, it was a grand Wednesday afternoon, with people joining from work, the gym, and all multitudes of different places. I was one of the 250 people who attended this party and it was an experience I very much cherish. This tradition started back in the Pandemic when S+S released their first album Something, Everything and hopefully continues moving forward.

Journey of Endless, Dawn

S+S have been in the scene for over two decades. You’d remember them for their energetic festival sets, and mainstage songs. Since then the duo has grown tremendously in the direction of Melodic and Progressive House. They made their imprint by getting grounded with our favourite Lane 8 & the This Never Happened label. The 14-track LP is not only a compilation of Ned & Ossama’s most recent works but tales that were prepared in the past few years. The album as a whole highlights growth, and finding who you are eventually. Songs that have been with them for over 2 years, that didn’t make it to Forever, Now. From the club mixes to angelic vocals, you are in for a treat: falling in love with their music. The tracks line up beautifully, painting a picture of a spiritual evolutionary journey.

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In the few months since the announcement and anticipation of delivery, Endless, Dawn spawned a quartet of singles. They commenced with ‘Under The Surface’ with the vocals of Nathan Nicholson followed by Panama on ‘Falling Behind‘, ‘En’ and ‘Highest Love’ with LANKS. The 14 tracks experienced cuts and plays, Lane 8 scattering them in his multiple mixtapes. In Lane 8’s winter mixtape fans previewed ‘All I Know’ with Julia Church and ‘Out of The Silence’ with Tasha Josephine. You may already know this but ‘All I Know’ probably became one of the most rewinded tracks on a mixtape. Winding back to the Fall 2023 mixtape, we heard the collaboration with Elderbrook I’ll Be Here‘. The album today had a flurry of never-heard tracks ‘Murmur’, Endless, Dawn’ and more.

Endless, Dawn

The first track ‘Murmur’ sets up the pace of the album beautifully with the classic Sultan & Shepard sound, the arps and the progressive buildup. Setting up a perfect tone for the next two tracks that feature the beautiful vocals of Elderbrook and Tishmal. The tracks from start to finish paint a story of growth, from who they were as people when they started this journey of music to who they are at the end of the album. The lyrics of Sultan & Shepard’s tracks always create an emotional upliftment. It metaphorically highlights the evolution of them as artists. We take a bit of a break from the emotions to a real mood lifter or they call it ‘Cloud Lifter’ and a banger ‘Bracket Burst’. These two will definitely have a special place on the dancefloor. Each track paints a different story but together this album hits differently. How can I forget the lovely track with Shallou that was co-written with Steven Mckay? The Grammy-nominated songwriter has collaborated on three tracks in Endless, Dawn. The build-up to the title track ‘Endless, Dawn’ is unreal, it actualizes the reserved emotions that rise to the surface creating this fruitful album.

Whilst we enjoy this album, get ready for Sultan & Shepard to join their fans with their live tour. You can check out their page here, to see if they will be playing in a city around you.

Stay tuned to EDMTunes as bring you updates from the Electronic dance music world!

The post Sultan + Shepard Unveil Spectacular Album Endless, Dawn appeared first on EDMTunes.

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By: Arrpita
Title: Sultan + Shepard Unveil Spectacular Album Endless, Dawn
Sourced From: www.edmtunes.com/2024/03/sultan-shepard-endless-dawn/?utm_source=rss&utm_medium=rss&utm_campaign=sultan-shepard-endless-dawn
Published Date: Fri, 01 Mar 2024 22:45:49 +0000

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Charlotte De Witte Revamps 90’s Classic ‘Universal Nation’

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Past and present result in a thunderous track, as Techno goddess Charlotte De Witte releases her newest rework of ‘Universal Nation’ by Push. The track also happens to be the first release under her new label ÉPOQUE. Under her main label KnTxT, ÉPOQUE serves as a rebirth of Dance classics that translate into today’s scene. Let’s take a deep dive into the past, shall we?

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Universal Nation

Charlotte De Witte chose this classic to rework as it is a cultural reset on its own. The original ‘Universal Nation’ has a hard beat that lights up the dancefloor and a groove that was fitting of the raves in the 90s. The Belgian producer spins it into a hypnotic soundscape. The groove turns more cinematic and the main melody gets deeper and darker.

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Moreso, the reverbs and distortions blow up into an atmospheric masterpiece. From beginning to end, the song hooks you into a trance as your body follows the smooth rhythm. The subtle acidic elements of the track are just the icing on the Techno cake.

ÉPOQUE

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The label’s mission is to bring back the archives of some of the greatest Dance hits and adapt them to the modern world. Through careful design and rebranding, each track ought to inspire the new generations. Charlotte De Witte knows how to create timeless classics, and bring forth incredible artists to her roster. We can’t wait to see how this new label showcases another side of history.

First thing first, let’s indulge in ‘Universal Nation’:

The post Charlotte De Witte Revamps 90’s Classic ‘Universal Nation’ appeared first on EDMTunes.

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By: Jay Seabrook
Title: Charlotte De Witte Revamps 90’s Classic ‘Universal Nation’
Sourced From: www.edmtunes.com/2024/01/charlotte-de-witte-universal-nation/?utm_source=rss&utm_medium=rss&utm_campaign=charlotte-de-witte-universal-nation
Published Date: Mon, 29 Jan 2024 21:27:35 +0000

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