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‘We are the only company in sports nutrition history to have the best-selling protein power, diet pill and creatine formulas all at the same time.’ -Scott Welch, Associate Director

Truly Legendary. Anyone who has been part of or followed the bodybuilding and fitness industry for any length of time is quite familiar with MuscleTech, and longtime readers of MD know they have supported our publication for decades. The company launched in 1995 and grew to a staff of over 300 with manufacturing facilities in over 7 countries around the world in just a few years thanks to innovative, effective products like Nitro-Tech, Cell-Tech, Hydroxycut, and Meso-Tech. Launched in 1999, Nitro-Tech was actually the first supplement to harness the power of nitric oxide even though it was marketed as whey protein. The company’s products eventually led to heights of success they could never have imagined at the outset. “We are the only company in sports nutrition history to have the best-selling protein power, diet pill and creatine formulas all at the same time,” reveals MuscleTech Associate Director Scott Welch. They have also been awarded Walmart’s prestigious Vendor of the Year, beating out mega food and beverage corporations like Coca-Cola, Heinz, Kraft, and Procter & Gamble, the same year they held the title of GNC Vendor of the Year.

All-star Athletes. Most bodybuilders know that MuscleTech sponsored more top athletes than any other company – at one point there were 150 in their roster! Some of the notables included Jay Cutler, Dexter Jackson and Phil Heath, who were all MuscleTech athletes during their respective Mr. Olympia reigns, as well as Branch Warren, Greg Kovacs, Chris Cormier, Gustavo Badell and Darrem Charles. “At the 2010 Mr. Olympia, we had four out of the top five under contract and the top three in back-to-back years,” says Marketing Communications Manager Eric Hesse. “I know for a fact we had more all-time total contest wins for our athletes than any other company, aside from Weider, by a wide margin.”

‘Blessing was a perfect fit for us. With his tremendous physique and his sense of humor, he appeals to both the hardcore crowd and regular people. He’s unique and wants to make bodybuilding fun and entertaining to take the sport to the next level.’ -Eric Hesse, Marketing Communications Manager

Superstars of the NFL, MLB and UFC have also been part of the MuscleTech family, such as Rob Gronkowski, Albert Pujols, Brock Lesnar and Jon “Bones” Jones. More recently, MuscleTech worked with actor Henry Cavill, who has shown his muscular physique off as both Superman on the big screen and The Witcher on the popular Netflix series. And of course, MD readers are very familiar with The Boogieman, Blessing Awodibu, who came onboard in the fall of 2022. “Blessing was a perfect fit for us,” says Hesse. “With his tremendous physique and his sense of humor, he appeals to both the hardcore crowd and regular people. He’s unique and wants to make bodybuilding fun and entertaining to take the sport to the next level.” The MuscleTech roster is packed with other standout athletes including Jessie Godderz, star of “Big Brother” and MTV’s “Whacked Out,” who is currently the National Heavyweight Champion of Ohio Valley Pro Wrestling. Jessie is a former pro natural bodybuilder who like Blessing has serious crossover appeal.

A Commitment to Science. The slogan for MuscleTech has always been “supplements that work,” and the company has made good on this with a consortium or research partnerships and in-house research facilities working on new ingredients, clinical trials and flavoring. “We are obsessed with our commitment to research,” says Raza Bashir, VP of Scientific Affairs and Product Innovation. “We have funded over 100 studies and now have over 100 patents worldwide. No supplement company in the world has done more research on both protein synthesis and creatine than MuscleTech has or provided more advancements. We are about the science and about making great products.”

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Committed to Our Industry. While MuscleTech’s wild success has allowed them to sponsor the 2013 winning Indy 500 race car, they have always remained true to their bodybuilding roots. Along with the staggering stable of athletes, MuscleTech was the title sponsor of the Mr. Olympia for several years and is a platinum sponsor for the upcoming Arnold Classic. They have sponsored literally thousands of NPC local, regional and national contests. And for those of you who remember when MD was over 400 pages every month, you will also recall MuscleTech was our biggest advertiser for many years. “We are back in MD because even though we have enjoyed tremendous success in the mainstream, we really wanted to get back to our bodybuilding roots and introduce new products to the men and women who appreciate quality products that help them achieve their goals,” Welch tells us.

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Looking to the Future. “We are here to be both builders and protectors of muscle,” says Bashir. “If there’s anything that can enhance performance, we want to bring that to market.” You can still find the core products that made MuscleTech famous, as well as newer ones that proudly carry on the tradition of innovation in the industry. These include the pre-workout formula EuphoriQ and the fat-burner Burn iQ, “the smart way to get shredded.” Both include Paraxanthine, the substance that caffeine converts to in the body and which delivers many of the benefits of caffeine that users love, without the drawbacks. There is also the groundbreaking Clear Muscle HMB Free Acid formula, as well as AlphaTest, one of the top-selling testosterone boosters of all time. There are of course many more products sold by the brand, and some exciting innovations in various stages of development that MD readers will be very eager to try. We at MD are grateful for the relationship we have had with MuscleTech for over 25 years and look forward to working with them moving forward as they continue to bring the latest scientific findings and innovations to market so we can all get closer to looking, feeling and performing at our absolute best.

‘We really wanted to get back to our bodybuilding roots and market our products to the men and women out there who are all about getting huge and ripped, and who appreciate quality products that help them achieve their goals.’ -Scott Welch

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The post Behind the Brand: MuscleTech appeared first on FitnessRX for Men.

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By: Team FitRx
Title: Behind the Brand: MuscleTech
Sourced From: www.fitnessrxformen.com/interviews/behind-the-brand-muscletech/
Published Date: Tue, 04 Apr 2023 17:52:07 +0000

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Skill of the Week: Throw a Boomerang

A man’s ability to adapt to any situation is an important part of his masculinity. We’re republishing an illustrated guide from our archive every Sunday so that you can improve your manly knowledge week by week.

The process usually goes like this: You buy a boomerang in a toy shop because it sounds interesting. You can throw it in an open field. Throw it half a dozen times, only to hear it crash to the ground about 20 feet from where you are standing. Place the boomerang at the back of the closet and forget about it.

It’s easy to understand why boomerangs frustrate. It’s not intuitive like throwing a football or baseball. The key to a successful throw is the correct grip, throwing motion and evaluation of your circumstances. Make sure you are using a “returning” boomerang. Many of them are only for decoration and fly around as well as snow globes.

Ted Slampyak, Illustration

The Art of Manliness first published the Skill of the week: Throwing a Boomerang.

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Frontier Adventure

Curiosity Rover is Climbing Through Dramatic Striped Terrain on Mars

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Just about every day we here on Earth get a breathtaking picture of Mars’s terrain sent back by a rover. But, the view from space can be pretty amazing, too. The Mars Reconnaissance Orbiter (MRO) just sent back a thought-provoking picture of Curiosity as it makes its way up a steep ridge on Mount Sharp.

The rover is a tiny black dot in the center of the image, which gives a good feeling for what MRO’s HiRISE camera accomplished. For scale, the rover is about the size of a dinner table, sitting in a region of alternating dark and light bands of material on the Red Planet.

NASA's Curiosity Mars rover appears as a dark speck in this image captured from directly overhead by the agency's Mars Reconnaissance Orbiter, or MRO. Credit: NASA/JPL-Caltech/University of Arizona
NASA’s Curiosity Mars rover appears as a dark speck in this image captured from directly overhead by the agency’s Mars Reconnaissance Orbiter, or MRO. Credit: NASA/JPL-Caltech/University of Arizona

Where’s Curiosity?

The Curiosity rover is exploring an ancient ridge on the side of Mount Sharp, which is the peak of a crater on Mars. It’s sitting on the side of a feature called Gediz Vallis Ridge, and the terrains and materials preserve a record of what things were like when water last flowed there. That happened about three billion years ago. The force of the flow brought significant amounts of rocks and debris through the region. They piled up to form the ridge. So, much of what you see here is the desiccated remains of that flooding.

Debris flows are pretty common here on Earth, particularly in the aftermath of floods, volcanic eruptions, tsunamis, and other actions. We can see them wherever material floods through a region or down a slope. In a flood-based flow, the speed of the water combines with gravity and the degree of slope to send material rushing across the surface. A debris flow can also be a dry landslide, and those can occur pretty much anywhere on Earth where the conditions are right. Another type of debris flow comes from volcanic activity. That occurs when material erupts from a volcano, or when earthquakes combined with an eruption collapse material into the side of the mountain. That results in what’s called a “lahar”. Folks in North America might recall the Mount St. Helens eruption in 1980; it resulted in several lahars that buried parts of the surrounding terrain.

Now that scientists see similar-seeming regions on Mars, they want to know several things. How did they form? Were they created by the same processes that make them on Earth? And, how long ago did they begin to form? Curiosity and Perseverance and other rovers and landers have been sent to Mars to help answer those questions.

Understanding the Debris Ridge

Did any of these actions happen on Mars? The evidence is pretty strong, which is why Gediz Vallis itself is a major exploration goal for the rover. It’s a canyon that stretches across 9 kilometers of the Martian surface and is carved about 140 meters deep. Gediz was likely carved by so-called “fluvial” activity (meaning flowing action) in the beginning. Later floods deposited a variety of fine-grained sands and rocks. Over time, winds have blown a lot of that material away, leaving behind protected pockets of materials left behind by the flooding. The size of the rocks tells something about the speed of the flows that deposited all the material. Geological studies of those rocks will reveal their mineral compositions, including their exposure to water over time.

The Gediz Vallis ridge resulted from the action of water pushing rocks and dirt around to build it up over time. Planetary scientists now need to figure out the sequence of events that created it. The clues lie in the scattered rocks in the region and the surrounding terrain. Mount Sharp itself (formally known as Aeolis Mons), is about 5 kilometers high and is, essentially, a stack of layered sedimentary rocks. As Curiosity makes its way up the mountain, it explores younger and younger materials.

https://mansbrand.com/a-giant-gamma-ray-bubble-is-a-source-of-extreme-cosmic-rays/

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Baller Awards

Oppenheimer Dominates Online Film and Television Awards

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Thanks to reader Sammy for sending these in. Happy to see The Holdovers win a much-deserved Screenplay award. Online Film & Television Association Awards Winners Best Picture: OPPENHEIMER Best Director: Christopher Nolan, OPPENHEIMER Best Original Screenplay: THE HOLDOVERS Best Adapted Screenplay: OPPENHEIMER Best Lead Actor: Paul Giamatti, THE HOLDOVERS Best Lead Actress: Emma Stone, POOR […]

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By: Sasha Stone
Title: Oppenheimer Dominates Online Film and Television Awards
Sourced From: www.awardsdaily.com/2024/03/03/oppenheimer-dominates-online-film-and-television-awards/
Published Date: Sun, 03 Mar 2024 18:20:29 +0000

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