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Barrett-Jackson President Steve Davis.

When the team at Barrett-Jackson surprised me at the end of our 2021 Las Vegas Auction with a special video and presentation on the auction block to commemorate my 25th anniversary with the company, I was incredibly overwhelmed and deeply honored. It is very difficult to surprise me, but this was certainly one of those moments.

This 25-year benchmark represents endless memories and experiences, and that video initiated a profound period of reflection for me, which I had never taken the time to do before. To relive some of those moments was just so emotional and so incredibly representative of how powerful the Barrett-Jackson brand and what we do is; it impacts people on so many levels.

On the 2021 Las Vegas stage during the surprise tribute and award ceremony with Las Vegas first responders.

I was particularly touched that some of the same first responders who benefited from the sale of my Shelby GT500 Super Snake after the tragic shooting in Las Vegas in 2017 were there onstage to honor me.

It’s been quite a journey over the last quarter-century, evolving from a Barrett-Jackson fan to a consignor/bidder, and then eventually to the president of the company. I think this evolution gives me a unique perspective, having been on both sides of the desk.

When I think about Barrett-Jackson and reflect on where we started and where we are today, one of the things that stands out the most when I first joined the company was when we took the bold step to broadcast the auction on television, on the SPEED Channel, which was, at the time, unique in all the world.

With Muhammad and Lonnie Ali.

No one had ever done that; nobody had ever thought about doing that. From my perspective, I believed television was a great opportunity, and was locked and loaded with Craig and behind him 100 percent when the decision was made to make the auction a televised event.

Looking back on the past 25 years, I think from the standpoint of change, one of the most significant things we did was the decision to broadcast the auction on television. It elevated and expanded our presence across the board in a way that no print medium could have ever done. I would argue without that first cutting-edge, pioneering trip into the television world, we wouldn’t be where we are now in the digital universe.

Steve and Janie Davis with Carroll Shelby.

In many ways, a quarter-century is a long time. Consider the kids who were 15 years old back then, anxiously waiting to get their driver’s license. They’re now 40, with their own kids driving, coming to Barrett-Jackson. In many ways it’s been a blink of an eye, and in another way it’s been an entire generation!

The Barrett-Jackson magic has the power to manifest memories about a particular car or a special moment you shared at the auction with a loved one who is maybe no longer with you. For me, it’s incredible to think about surpassing childhood dreams of simply meeting legends and actually being blessed enough to stand should-to-shoulder with them and become friends. Carroll Shelby. Dan Gurney. Lee Iacocca. It goes on and on.

During a charity car sale in 2011 to benefit United Way.

It’s important to me, however, to not lose sight of what it’s all about. To this day, my first priority and my first love is always driving the passion: It’s about the cars, it’s about the culture, it’s about the people, it’s about the Barrett-Jackson experience. We have created an incredible platform and continue to innovate. Back in the day, who could have ever dreamed that there would be any auction company that sells thousands of cars with No Reserve, setting countless records and sponsored by some of the top corporate brands in the world? A place where classics, sports cars, muscle cars and Resto-Mods – a term that didn’t even exist 25 years ago – as well as the latest generation of collector cars, continually share the same stage?

Greeting a youngster during a charity sale to benefit the Darrell Gwynn Foundation.

As a result of our innovations, we now have people in businesses unrelated to our industry wanting to be involved as sponsors. I would argue that we are one of the ultimate influencers in the car world.

I can’t think of anything, in a business sense, that remotely comes close to the emotion we experience at every auction, the ups and the downs. The live energy. The life experiences that are so unique and so incredibly amazing – it makes you so proud to be a part of it all.

We’re riding a rockstar roller coaster wave, and when we strap in at every auction, we don’t know where we’re going to end up or what the journey’s going to

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By: Barrett-Jackson
Title: BEHIND THE SHADES: Steve Davis Reflects on 25 years with Barrett-Jackson
Sourced From: www.barrett-jackson.com/Media/Home/Reader/behind-the-shades-steve-davis-reflects-on-25-years-with-barrett-jackson/
Published Date: Tue, 07 Sep 2021 20:11:14 +0000

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The Paloma: Deus ex Machina’s Husqvarna FE 450 Baja 1000 race bike

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Husqvarna FE 450 Baja 1000 race bike by Deus ex Machina
Held on Mexico’s Baja California Peninsula since 1962, the Baja 1000 is a desert race like no other. As mythical as it is grueling, finishing it requires skill, willpower, and a little luck; finishing on the podium, even more so.

You’re looking at the motorcycle that took second place in last year’s running of the Baja 1000. Built and fielded by a team from Deus ex Machina’s American operation, it’s a well-prepped Husqvarna FE 450 with a livery that’s all fun—and a parts-spec that’s all business. Affectionately nicknamed ‘The Paloma,’ the bike not only boasts a second-place finish in the Pro Moto Unlimited class of the Baja 1000, but it also bagged second overall in the 2023 World Desert Championship.

Husqvarna FE 450 Baja 1000 race bike by Deus ex Machina

The man responsible for the build was Ciaran Naran, who shared race duties with Forrest Minchinton, Nick Lapaglia, and Derek Asserbauer. A previous Baja 1000 winner, Ciaran’s been racing dirt bikes since he was eight years old—and he’s figured out how to make them faster along the way. Working out of Deus’ Venice Beach workshop, Ciaran put countless late nights into turning the 2023-model Husqvarna FE 450 Heritage Edition into this wily, silver medal-winning desert sled.

Even in stock form, the Husqvarna FE 450 is a beast. Thanks to its chromoly frame and carbon fiber subframe, it weighs a paltry 108.3 kilos [238.8 lbs] dry—which is no match for its punchy four-stroke motor. Add a smorgasbord of high-end parts, and you have the beginnings of a race-winning

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By: Wesley Reyneke
Title: The Paloma: Deus ex Machina’s Husqvarna FE 450 Baja 1000 race bike
Sourced From: www.bikeexif.com/husqvarna-fe-450-baja-race-bike
Published Date: Fri, 23 Feb 2024 22:11:57 +0000

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A WORLD OF ITS OWN: Take Time to Explore the Fairmont Scottsdale Princess

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A WORLD OF ITS OWN: Take Time to Explore the Fairmont Scottsdale Princess

Written by Barbara Toombs

Back in the mid-1980s, then Scottsdale mayor Herb Drinkwater had a vision that the beautiful northern part of his city at the foot of the McDowell Mountains would become the epicenter of world-class events. Through Drinkwater’s persuasiveness, The Phoenix Open golf tournament relocated to the Tournament Players Club (TPC) in Scottsdale in 1987, with Barrett-Jackson moving to what had become known as HorseWorld in 1989 (changing its name to WestWorld in 1990).

The TPC was developed as part of the Fairmont Scottsdale Princess Resort, a sprawling 65-acre property that also opened in 1987. Being just 2.5 miles away from the site of The World’s Greatest Collector Car Auctions and sharing a similar commitment to excellence, the Princess was a natural choice to become the official resort of Barrett-Jackson’s flagship Scottsdale Auction each January.

The iconic AAA Five Diamond resort has proven to be an outstanding destination for visitors of all ages – particularly in the winter months for those looking to escape their snowbound states back East. No matter the weather, the Princess offers an incredible array of activities for its guests.

Golf remains a big attraction here, with TPC Scottsdale’s Stadium Course and Champions Course both located right next door. The resort’s golf concierge can help visitors arrange tee times there or at one of the more than 200 other courses located in sunny Scottsdale.

For those who love the water, the Princess also does not disappoint. The resort boasts six sparkling pools, all of which are kept at a pleasant 80 degrees Fahrenheit and are open 24/7. A favorite among families is the Sonoran Splash Pool, a 6,000-square-foot aquatic oasis with two 200-foot twisting water slides, a zero-entry pool deck and a sandbox play area. Also popular for those traveling with children is Sunset Beach, the resort’s largest pool, which features a 9,000 square-foot white-sand beach and giant splash pad.

The adults-only Sonoran Landing pool invites you to swim laps in one of two lanes or just relax in an oversized hammock, plush day bed or floating bean bag and enjoy some poolside libations. At the heart of the property is the Princess Pool, with sweeping views of the resort’s lush lagoons and golf course, as well as in-pool hot tubs providing the ultimate in evening relaxation under a starry sky.

There’s also a rooftop pool for guests at the acclaimed 44,000-square-foot Well & Being Spa at the Fairmont Scottsdale Princess, which offers everything from the exhilaration of aerial yoga to the tranquility of a customized aromatherapy massage. At this hidden oasis guests can enjoy a wealth of treatments, as well as a wet steam room, Swedish dry sauna, hot therapeutic whirlpool, fitness center, grotto waterfall and healthy spa cuisine.

Photos Courtesy of Fairmont Scottsdale Princess

Speaking of cuisine, there are dining options to suit all tastes at the Princess. Top of the list is Bourbon Steak from award-winning Chef Michael Mina – an upscale, contemporary American steakhouse. If it’s south-of-the-border dishes you’re craving, La Hacienda will be just the ticket, with offerings including fresh guacamole crafted tableside and slow-braised pork carnitas.

Other restaurants on the vast property include the Ironwood American Kitchen for breakfast, lunch or dinner (as well as weekend brunch), while the Plaza Bar offers a great indoor/outdoor atmosphere where you can grab a bite to eat and signature craft cocktails. Looking for something a little different? Over at the nearby TPC Golf Clubhouse you can explore the innovative fusion of Asian and Latin flavors at Toro Latin Restaurant & Rum Bar.

For those who love to shop, check out the upscale men’s and women’s clothing boutiques at the resort. You can pick up children’s apparel, pool toys and more at the Trailblazers Shop located at the Trailblazers Recreation Center – where you can also rent fishing equipment or join the kids for a dig in the virtual reality sand box, ride the 3D simulators or grab a basketball for a game of hoops at the resort’s sport court.

You may be in town for the incredible cars at Barrett-Jackson – but be sure to take time to experience all the Fairmont Scottsdale Princess has to offer!

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By: Barrett-Jackson
Title: A WORLD OF ITS OWN: Take Time to Explore the Fairmont Scottsdale Princess
Sourced From: www.barrett-jackson.com/Media/Home/Reader/a-world-of-its-own-take-time-to-explore-the-fairmont-scottsdale-princess/
Published Date: Mon, 18 Dec 2023 16:25:53 +0000

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CRAIG JACKSON’S VIEW FROM THE BLOCK: On The Open Road

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CRAIG JACKSON’S VIEW FROM THE BLOCK: On The Open Road

I often reflect on how time seems to go by so quickly.

Craig Jackson – Chairman/Chief Executive Officer

All of us seem to be busy these days. In my life, it’s important to notice when I need to just take a moment to relax. Taking time away can bring new clarity and focus for all the things that matter in life.

For me, driving provides an escape from the hectic life so many of us lead. Turning my phone on silent when I get behind the wheel serves as a symbolic act of disconnecting from the external world. The sound of the engine becomes the soundtrack, drowning out the noise and allowing my thoughts to settle. That’s why one of my favorite ways to recharge is – you guessed it – hitting the open road or taking laps on the track.

Recently I took part in the Bugatti Grand Tour America, embarking on a journey through Utah and Colorado in my new Chiron. It was a break that reminded me of summer spent in my youth – a welcome pause from my daily obligations, an opportunity to rekindle connections with fellow car enthusiasts and forge new friendships. It’s get-togethers like these that reinforce my passion for what I do, emphasizing the joy found in the journey itself.

For avid car enthusiasts, finding a moment away often involves immersing themselves in a passion that transcends the ordinary. One such avenue for so many is attending Barrett-Jackson.

Barrett-Jackson auctions are not merely events; they are experiences that resonate with the very essence of the automotive hobby. Our auctions are renowned for showcasing an extraordinary array of classic and iconic vehicles, creating an atmosphere where automotive history comes to life. Enthusiasts from all walks of life gather and witness the spectacular at Barrett-Jackson, creating an amazing community bound by a shared love for collector cars.

Beyond the cars themselves, the auctions foster a sense of camaraderie. It’s a social gathering where conversations flow easily, friendships are established, and knowledge is exchanged. Whether discussing the intricacies of engine specifications, sharing restoration stories or simply admiring a particular vehicle, attendees connect on a level that goes beyond the surface.

This upcoming 2024 Scottsdale Auction will hold a special place in my heart, marked by the sale of seven cars from the personal collection of Don Williams. Don, a cherished friend and mentor – as well as a world-renowned car collector and restorer – was truly part of the Barrett-Jackson family. Among the seven vehicles that are the last of his collection that will be on offer is the remarkable 1936 Bugatti Type 57 Stelvio, a car that has been in Don’s possession since the late 1980s, and one that I hold in high regard.

A stunning complement to that early Bugatti but equally impressive is a 2018 Bugatti Chiron, which Don would have wholeheartedly appreciated. Featuring exposed carbon fiber, this Bugatti not only captivates with its aesthetic but also symbolizes Bugatti’s remarkable technological advancements. The awe-inspiring W16 engine, showcases Bugatti’s longstanding engineering prowess, seamlessly combines two 15-degree V8s in a side-by-side arrangement, resulting in a commanding 90-degree configuration that unleashes a speed-defying 1,500 horsepower.

As we navigate our busy lives, our automotive pursuits offer not just an escape but a profound reminder of our passion, connection and the shared appreciation for the extraordinary. It’s a call to cherish the moments, whether on the open road, on the track or amidst the electric atmosphere of a Barrett-Jackson auction.

I’m looking forward to seeing each of you in January – it’s the perfect opportunity to share what drives us!

– CRAIG JACKSON

With Craig at the helm, the Barrett-Jackson Auction Company is celebrating over 50 successful years in the collector car hobby. He is an avid car collector, award-winning restorer and racing enthusiast.

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By: Barrett-Jackson
Title: CRAIG JACKSON’S VIEW FROM THE BLOCK: On The Open Road
Sourced From: www.barrett-jackson.com/Media/Home/Reader/craig-jacksons-view-from-the-block-on-the-open-road/
Published Date: Tue, 19 Dec 2023 22:04:17 +0000

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