Connect with us

>

COLLECTING SHELLS: The Journey from Seashells to Global Icon

Written by Nicole Ellan James

1930s SHELL OIL NEON PORCELAIN SIGN – $69,000

1930s SHELL GASOLINE PORCELAIN PUMP PLATE SIGN – $4,025

Back in the 1830s, people were all about bringing the beach vibes into their homes. Seashells were the ultimate décor trend, and folks couldn’t get enough of them. Marcus Samuel, who was so taken by the beauty of shells at the beach, decided to expand his England-based antiques business by selling seashells from Asia. The demand for these beach treasures was so great that he began importing and exporting shells, which became the inspiration for one of the world’s leading oil and gas companies.

Upon Marcus Samuel’s passing in 1870, his business was bequeathed to his two sons, Marcus Samuel Junior and Samuel Samuel (yes, really!). Intrigued by oil exporting, they initiated the expansion of the enterprise by commissioning a fleet of steamers dedicated to transporting oil in bulk. The sale of kerosene, which was emerging as the predominant fuel, soon became the focal point of the business. In 1897, the company underwent some rebranding, adopting the name the Shell Transport and Trading Company. Later in 1907, the company merged with Royal Dutch to form the Royal Dutch Shell Group. The day the telegram was received announcing the merger – April 23 – is now celebrated by the company every year as Shell’s birthday.

1940s SHELL AVIATION PORCELAIN SIGN – $27,600

After the merger, the company embarked on a period of substantial expansion and innovation, swiftly earning the abbreviated name Shell. This era also presented numerous opportunities for Shell to showcase its products in the rapidly evolving petrol (gasoline) market. Notably, in 1907, Prince Scipione Borghese from Sulmona, a commune in Italy, secured victory in the Peking to Paris motor rally using Shell Spirit motor oil. Furthermore, Shell’s technical collaboration with Ferrari in 1949 marked a significant milestone as the team clinched victory in the Le Mans 24-hour race for the first time as a manufacturer. Highlighting the efficacy of Shell products, John Surtees achieved the remarkable feat of winning world championships on both two wheels and four in 1964.

CIRCA 1948 SHELL OIL BENNETT MODEL #756 GAS PUMP – $12,075

Similar to the Texaco star, Mobil Oil’s Pegasus and Sinclair’s dinosaur, Shell’s iconic scallop shell logo, characterized by its vibrant yellow and red colors, holds a prominent place not just as one of the world’s most universally recognized symbols, but also as an enduring emblem of our motoring history. Interestingly, the origins of the Shell logo can be traced back to a black and white mussel shell, which was first trademarked in 1900. Although the exact beginnings of the yellow and red color scheme are not clear, they have consistently defined Shell’s brand identity since its inception. This includes Samuel Junior’s strategic decision to use red to differentiate his kerosene cans from Standard Oil’s blue during the intense competition of the late 19th century.

The inspiration drawn from seashells extends beyond just the logo for Shell; it has also influenced the naming of its products. Take, for instance, the Helix Ultra car oil range, named after the Helix Lucorum shell. Additionally, Marine life’s Microgaza Rotella and Rimula Marei lent their names to the Rotella and Rimula ranges of heavy-duty diesel engine oils.

Throughout its history, the iconic Shell brand has employed various advertising methods that have become cherished collectibles for enthusiasts. In the 1920s, when the male-dominated automotive industry was still in its early stages, Shell deliberately featured women in its advertisements, often portraying them in the driver’s seat. Moving into the 1930s, Shell published roadmaps and country guides crafted by renowned artists of the era, aimed at promoting driving as a leisurely pursuit. Fast-forward to the 1950s, when Shell launched a campaign targeting women drivers in the United States, fronted by a fictional spokesperson known as “Carol Lane, Women’s Travel Director.” Interestingly, the original “Carol Lane” was Caroline Iverson Ackerman, a pioneering aviator and journalist who traversed thousands of miles annually, offering practical driving tips to women and significantly elevating Shell’s visibility.

NOS 1940s SHELL OIL PORCELAIN SIGN – $18,400

Shell’s presence is always a highlight at Barrett-Jackson’s Automobilia Auctions, where coveted items from the brand grace the auction block each morning before the collector cars take center stage. Among the most sought-after Shell collectibles are porcelain neon signs, gas globes fashioned in the iconic shell shape, vintage gas pumps and Shell-branded oil

Read More

—————-

By: Barrett-Jackson
Title: COLLECTING SHELLS: The Journey from Seashells to Global Icon
Sourced From: www.barrett-jackson.com/Media/Home/Reader/collecting-shells-the-journey-from-seashells-to-global-icon/
Published Date: Thu, 21 Mar 2024 15:32:04 +0000

Did you miss our previous article…
https://mansbrand.com/breaker-breaker-whats-your-20-the-last-burt-reynolds-bandit-trans-am/

Continue Reading

Motor

DAY 1 IN PALM BEACH: Sunshine, Auction Cars and the Unveiling of a New Shelby Started the Event with Florida Style

24PB Shelby Unveil 1263 200x133 1

>

DAY 1 IN PALM BEACH: Sunshine, Auction Cars and the Unveiling of a New Shelby Started the Event with Florida Style
2024 Shelby Super Snake unveiled at the 2024 Palm Beach Auction.

As thousands of car enthusiasts streamed through the gates of The World’s Greatest Collection Car Auctions on Thursday, they were met with sunshine, blue skies and over 600 collector cars on display at the 2024 Barrett-Jackson Palm Beach Auction.

The auction site at the South Florida Fairgrounds offered something for everyone on the first day of the event. Guests were able to see all the collector cars before they had their turn on the famous auction block, check out interactive displays and demonstrations from more than 100 exhibitors and sponsors, and grab a bite to eat from a wide variety of offerings.

The day’s activities included the demonstration of a 1976 Leopard 1 A5 Battle Tank (Lot #696), which will cross the block with No Reserve on Saturday, April 20, highlighted by the unmistakable rumble of its 37.4-liter turbocharged diesel engine and the turning of the turret. Additional demonstrations are scheduled for Friday at 11 a.m. and 2 p.m. near the South Showcase.

Another must-experience highlight of the day was an exhilarating ride around the Barrett-Jackson Performance Track with a professional driver at the Dodge Thrill Rides and Ford Hot Laps. In addition, the Volvo Driving Experience gave guests the opportunity to get behind the wheel of a new Volvo for a cruise along the streets of Palm Beach.

Of course, the real not-to-be-missed element of the event was watching all the exciting bidding action in the arena itself.

The morning’s activity began with nearly 200 examples of collectible cool up on the block during the Automobilia Auction, where Lot #6299.2, a large Kenny Rogers Roasters light-up sign and Lot #6298.4, a Chevrolet OK Used Cars neon sign, proved to be the stars of Thursday’s show. Three gas pumps also took the spotlight: a 1940s-50s Gulf Bennett Model #646 (Lot #6291) and a late-1940s/early-50s Gulf Oil Premium Gasoline Tokheim 39 (Lot #6292). A late-1940s/early-1950s Texaco Bennett Model 756 (Lot #6289.1) rounded out the day’s top five automobilia sales.

Before the collector cars started to cross the block for the day, Barrett-Jackson Chairman and CEO Craig Jackson was joined on the block by President Steve Davis, along with Shelby American President Gary Patterson, Vice President of Operations Vince LaViolette, and Sales and Marketing Manager Kash Singh, as well as Tracy Smith, Executive Vice President of Carroll Shelby International, to debut Shelby’s latest creation: the 2024 Shelby Super Snake. The special car, along with a convertible version, will be on display throughout the Palm Beach event in the Shelby American display.

Over 175 of the more than 600 No Reserve collector cars on this year’s docket took their turn on the block Thursday, with 1956 Ford Thunderbird Convertible (Lot #106.1), a 1970 Ford Torino custom coupe (Lot #100.1), 2007 Aston Martin DB9 Volante (Lot #103) and a 1968 Ford Mustang GT convertible (Lot #108) all taking top honors for the day.

The first two cars from John Staluppi’s Cars of Dreams Collection had their turn in the spotlight today. The first, a 1962 Oldsmobile Starfire convertible (Lot #82), was among the top sales of the day, and it was followed by Lot #82.1, a 1974 Volkswagen Thing convertible. The remaining vehicles in the collection will cross the block on Friday and Saturday with No Reserve.

The Palm Beach Auction runs through Saturday, with tickets and bidder registration available on Barrett-Jackson.com. Join us this weekend and soak in all the excitement the auction has to offer.

Enjoy the video below of Wednesday night’s Opening Night Party, as well as a gallery of activity in the auction arena and around the site today.

Shelby fans in the Auction Arena during the unveil.

LOT #106.1 – 1956 FORD THUNDERBIRD CONVERTIBLE

Barrett-Jackson guests checking out the collector vehicles in the South Showcase.

LOT #82 – 1962 OLDSMOBILE STARFIRE CONVERTIBLE

LOT #696 – 1976 LEOPARD 1 A5 BATTLE TANK – NO RESERVE

LOT #100.1 – 1970 FORD TORINO CUSTOM COUPE

Volvo Driving Experience.

LOT #103 – 2007 ASTON MARTIN DB9 VOLANTE

Dodge Thrill Rides.

LOT #108 – 1968 FORD MUSTANG GT CONVERTIBLE

Guests waiting to go on a Ford Hot Lap.

2024 Shelby Super Snake convertible in the Shelby American display.

LOT #6298.4 – CHEVROLET OK USED CARS NEON SIGN ON STAND

LOT #6291 – 1940S-50S GULF BENNETT MODEL #646 GAS PUMP and LOT #6292 – LATE-1940S/EARLY-50S GULF OIL PREMIUM GASOLINE TOKHEIM 39 GAS PUMP

LOT #6289.1 – LATE-1940S/EARLY-1950S TEXACO BENNETT MODEL 756 GAS PUMP

LOT #6299.2 –

Read More

—————-

By: Barrett-Jackson
Title: DAY 1 IN PALM BEACH: Sunshine, Auction Cars and the Unveiling of a New Shelby Started the Event with Florida Style
Sourced From: www.barrett-jackson.com/Media/Home/Reader/2024-palm-beach-auction-highlights-day-1/
Published Date: Thu, 18 Apr 2024 21:00:23 +0000

Continue Reading

Motor

La Dolce Vita: Cranking the Vespa GT 200 up to eleven

custom vespa gt 200 745x497 1

Turbocharged Vespa GT 200 with handmade bodywork
We have a particular affinity for modern Vespa scooters around here. Our founding editor, Chris Hunter, used to commute on one in Sydney, I used to commute on one in Cape Town, and our good friend, Winston Yeh, bops around Taipei on his (a black one, naturally). But we wouldn’t have the first clue on how to customize a modern Vespa.

They’re cute enough as they are, begging to be lightly accessorized rather than heavily modified. It takes a lot of imagination to look past the iconic bodywork and see something radically different. Luckily, Adam Eldridge has imagination in spades.

Turbocharged Vespa GT 200 with handmade bodywork

Based in Austin, Texas, Adam’s a fabricator who’s spent the last two decades honing his craft. Working under the banner of Python Lair Designs, he’s built custom bicycles, choppers, and hot rods, and has even tackled interior architectural metalwork.

The commission for the Vespa came from Guido DeVita—an enigmatic 70-something-year-old petrolhead with an equal love for cars and bikes, and zero regard for convention. Adam’s done regular work for Guido’s business, ilGaragista, and describes it as “a custom shop with no boundaries other than a checkbook.”

Turbocharged Vespa GT 200 with handmade bodywork Read More

—————-

By: Wesley Reyneke
Title: La Dolce Vita: Cranking the Vespa GT 200 up to eleven
Sourced From: www.bikeexif.com/custom-vespa-gt-200
Published Date: Thu, 18 Apr 2024 20:02:02 +0000

Did you miss our previous article…
https://mansbrand.com/81st-goodwood-members-meeting/

Continue Reading

Motor

81st Goodwood Member’s Meeting

Goodwood 81MM Members 2024 11 jpg

With an almighty roar, Goodwood welcomed a fleet of incredible cars from the Canadian-American Challenge Cup, including examples from McLaren, Shadow and Porsche – three of the most successful marques in Can-Am’s history. The 81st Members’ Meeting also remembered Niki Lauda with 2024 marking a series of significant anniversaries for the three-time Formula 1 World Champion, including 50 years since his first Grand Prix victory in the 1974 Spanish Grand Prix, 40 years since his third and final World Championship, and 75 years since the Formula 1 Champion’s birth. A special on-track demonstration saw Lauda’s 1985 Dutch Grand Prix-winning McLaren MP4/2B on track and the legendary driver will also be honored later in the year at the Festival of Speed presented by Mastercard.

 Kieran Cleeves
Kieran Cleeves/PA Media Assignments
 Kieran Cleeves
Kieran Cleeves/PA Media Assignments

Spectacular demonstrations

On Saturday afternoon, Gerhard Berger returned to the cockpit of his 1989 Ferrari 640 Formula 1 car. The Ferrari, which raced in the 1989 F1 season with drivers Berger and Nigel Mansell, was the first to ever use a sequential paddle-shift transmission.

 Kieran CleevesRead More

—————-

By: Rex McAfee
Title: 81st Goodwood Member’s Meeting
Sourced From: sportscardigest.com/81st-goodwood-members-meeting/
Published Date: Tue, 16 Apr 2024 18:36:28 +0000

Did you miss our previous article…
https://mansbrand.com/wild-rover-1966-rover-p6/

Continue Reading

Trending