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In light of shortages of microchips, economic dips, and the pandemic biting at our heels, the auto industry has had to examine its vulnerabilities—and it has found that digital technology is no longer an option reserved for the future but an integral part of the present.

An incredible 30% of all new car sales were completed online in the past year, compared to only 2% of total auto sales conducted over the internet before the pandemic. Moreover, customers have had such a positive experience with online car sales in the past two years that online car sales are only predicted to increase from now on.

With that being said, building a digital strategy for your auto dealership is crucial in this day and age, when the best car dealerships utilize sophisticated platforms like TAQ Auto, for example. These platforms bridge the gap between online and in-person automotive retail, to create the most outstanding experiences for their customers, giving them the full power to buy a car online and have it transported to their doorstep, all from the comfort of their homes.

Below, you can read more about how the digital retail experience is altering the world of car sales and what it can offer to your dealership and your clients if you decide to incorporate such tools in your everyday operations.

Making Your Car Dealership More Visible

According to Google, 95% of vehicle buyers use digital devices to source information. Furthermore, it takes only three weeks for more than half of those prospective buyers to start their research online, twice as many as those who begin their research at a physical location. And although some car buyers start their research with an open mind, many already have a vehicle in mind by the time they get to a dealership, something that can change more quickly when digitally going through potential cars.

car buying 2 770x401 1

With people watching more car-related videos on Youtube, such as test drives, walk-throughs, and more, it’s clear that video research is by far the most effective and demanded format for encouraging brand consideration. Furthermore, it’s undeniable that consumers are influenced mainly by videos when they’re in the car buying process.

For that reason, dealers who want to sell more should look for ways to get potential target customers at the earlier, decision-less stage of car-buying by promoting their automotive product to these types of specialised internet platforms and offering the digital retail experience.

Building Trust and Transparency With Clients

The digital automotive retailing system helps car dealers improve relationships with customers and enrich their experience, along with the system helping sell more cars and make more profits.

The most important thing digital retail can do is build trust and

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By: Automotive Addicts Contributor
Title: Digital Retail Experience: Better and Smarter Ways to Sell Cars
Sourced From: www.automotiveaddicts.com/76461/digital-retail-experience-better-smarter-ways-sell-cars
Published Date: Mon, 24 Jan 2022 19:03:17 +0000

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Motor

Here comes trouble: A Triumph TR6 with a Matchless frame

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custom triumph tr6 matchless frame 625x417 1

Kids are impressionable, especially when motorcycles are involved. That magical combination of sound, smell and danger has a way of imprinting itself on young minds. But Kyle Harvey didn’t just dream of bikes as a child—he practically grew up with them.

Kyle’s trade is tool and die making, but his passion is building bikes. His father, Garth Harvey, got Kyle and his brother into bikes at a young age; as soon as they could start their old man’s vintage motorcycles, they were riding them. Living in Edenvale in South Africa’s Gauteng province, the boys also had direct access to the local Classic Motorcycle Club.

 

The folks at the CMC made quite an impression on young Kyle—and taught him everything he knows about vintage bikes. After helping numerous friends work on their bikes, he went on to open his own shop, named simply ‘The Workshop.’ Kyle has been building and restoring classic motorcycles for over a decade now.

This cheeky bobber is his latest build, and it’s immensely fascinating. The engine’s from a Triumph TR6 Trophy, the frame is from a Matchless, and the quirky handmade details on it are endless.

Custom Triumph TR6 with Matchless frame

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By: Ben Pilatti
Title: Here comes trouble: A Triumph TR6 with a Matchless frame
Sourced From: www.bikeexif.com/custom-triumph-tr6-matchless-frame
Published Date: Wed, 21 Dec 2022 17:01:12 +0000

 

 

 

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The Swan Song of the V12

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The V12 engine holds a special place in the heart of many automotive and motorsports fans. For some, it’s the sound of Formula 1 through the years, especially during the 1990s. For others, it’s engines like the 6.1 L BMW S70/2 from the McLaren F1 or the 3.9L Lamborghini V12 that powered all their cars from the Miura through to the Diablo. No matter where it lies in your heart, it is the “proper” configuration for many: 6 cylinders per bank, put into a V, and firing in an odd sequence to give it that special roar under power.

Yet, as concerns over fuel efficiency, qualms about environmental impact, and high-powered turbocharged V8 or V6 engines are the norm now, the V12 is slowly, but surely, being put to rest. In fact, the only place that V12s are still hanging on by the last threads of their engine mounting bolts are in supercars, hypercars, and a few ultra-luxury cars. Even then, many exotic brands have announced that their next cars will either be V10s or turbo V8s and V6s.

Since it appears that the swan song of the V12 is reaching a crescendo, we thought it only appropriate to celebrate the few remaining cars out there that carry them. It may be the last time we see some of these brands, many of which are known for their V12s.

The Amazing Last V12 Production Versions from the Big Brands

Ferrari 812 Superfast

Ferrari 812 Superfast

Ferrari 812 Superfast. Image via Supercars.

The writing is on the wall for the prancing horse, as the new Ferrari 296 GTB is showing the direction that Maranello is headed. Yet, unless you were invited to snag one of the limited-edition Monza SP1 or SP2 cars, there is still one car you can buy from the legendary marque that has all 12 cylinders fully intact.

The 6.5L F140 GA V12

The 6.5L F140 GA V12
The 6.5L F140 GA V12. Image Via: Wikimedia Commons.

The 6.5L F140 GA 65-degree V12 in the front of the 812 is the last road-going version of the V12 that debuted in the Ferrari Enzo. Producing a monstrous 789 HP and 530 lbs-ft of torque, it is no slouch either, as when the 812 Superfast debuted, it was the most powerful naturally aspirated production car engine ever made.

It has the typical low-rev Ferrari roar that rises into a howl as the car revs up to nearly 9,000 RPM, and will catapult the 3,845 (1,744 kg) car to 60 MPH in 2.9 seconds. As far as a curtain call is concerned, that’s a great way to bow out and focus on hybrids and turbocharged engines.

Mercedes-Maybach S680 4MATIC

2022 Mercedes-Maybach S680 4MATIC

2022 Mercedes-Maybach S680 4MATIC
cedes-Maybach S680 4MATIC. Image via Supercars.

Mercedes-Benz used to be at the very top of the V12 pecking order when it came to luxury performance cars. Such classics as the S 65 AMG from the mid-2000s and the 500 TE AMG W123 Touring from the very end of the 1970s came with big V12s that sound astounding, but the biggest and baddest of the Mercedes V12s left on in a production car is the M279 E60 LA that hauled the S65 AMGs of 2014.

M279 E60 LA Twin Turbo V12

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By: Simon Bertram
Title: The Swan Song of the V12
Sourced From: sportscardigest.com/v12-swan-song/
Published Date: Thu, 28 Jul 2022 10:49:26 +0000

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Road Tested: Gear from Shoei, Akin Moto and Rev’It!

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In our continuing quest to source motorcycle gear that combines safety and style, we bring you our thoughts on Shoei’s new ECE 22.06-approved NXR2 helmet. Plus a stealthy riding parka from Akin Moto, and the perfect pair of urban riding gloves from Rev’It!.

Shoei NXR2 helmet It’s no secret that I’m a huge fan of Shoei’s helmets. Every Shoei I’ve owned has fit and felt right from the first wear, with no major deviations in their sizing or shape from model to model. So when I was looking for a do-it-all street helmet to replace my well-used Shoei RYD, the new NXR2 was a no-brainer… and it hasn’t disappointed.

I loved the RYD for its combination of neutral styling, comfort and ventilation. The NXR2 basically feels like a premium version of the RYD; it has the same clean aesthetic, but ramps up the performance. And it’s one of the few helmets that meet with Europe’s new, and more stringent, ECE 22.06 standard.

Shoei NXR2 helmet reviewRead More

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By: Wesley Reyneke
Title: Road Tested: Gear from Shoei, Akin Moto and Rev’It!
Sourced From: www.bikeexif.com/shoei-akin-moto-revit-review-44
Published Date: Sat, 30 Jul 2022 17:01:31 +0000

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