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DRIVE-THRU DREAMS: Car Culture Reigns Supreme
Vintage McDonald’s “Welcome” double-sided drive-thru light-up sign.

On December 1, 1913, Henry Ford implemented the first moving assembly line to mass-produce a vehicle. This revolutionizing concept took vehicle production from more than 12 hours down to an hour and 33 minutes. This led to an assembly-line hunger that began to rage across America. By 1921, White Castle adopted this model and applied it to its first restaurant in Wichita, Kansas. The little square hamburgers were prepared quickly in a highly systematized way with efficiencies built into it that spoke to the technological fascinations of the era. The goal was for the customer’s experience to be the same every time they went to White Castle and that they would always order the same food – it was a cherished part of the experience.

1960s Kentucky Fried Chicken light-up sign with a rotating message panel.

As car ownership spread across the United States, drive-in movies and drive-in restaurants became all the rage, taking convenience to another level. Despite the early adaptation of the food assembly line and drive-thrus, fast food didn’t take off until the 1950s after President Eisenhower signed legislation funding the construction of the U.S. Interstate Highway System – it was something Americans had dreamed of since Detroit began building cars. Fast food was a natural business response to the American on-the-go lifestyle that began to take hold at the time. America started driving more, and society began collectively rearranging cities based on car travel.

Having previously run a pit barbecue drive-in restaurant, the McDonald brothers understood how that setup encouraged customers to linger rather than spend their money and be on their way. While McDonald’s did not invent the drive-thru, they did revolutionize it in the post-World War II era with a stripped-down menu and a streamlined cooking process. Every element was engineered for speed above all.

According to Barrett-Jackson Automobilia Director Rory Brinkman, McDonald’s is notorious for ensuring that all their signs are destroyed when a restaurant is shut down for any reason. “They don’t want anything to tarnish their brand, and they require the sign companies hired to take down the sign to send photos proving the signs having been destroyed,” Brinkman said, adding that because of that, when a McDonald’s sign does come to auction, it is an incredibly special and rare opportunity.

1950s-60s Big Boy diner three-dimensional statue.

“McDonald’s is an iconic brand that is part of the American experience,” he pointed out. “Everyone has eaten at McDonald’s at some point in their life, and it’s part of American car culture – people remember loading into the car with their buddies after a baseball game and going to McDonald’s.”

As Americans traveled across the country by car, fast food chains spread far and wide, leading many founders to accomplish the quintessential American dream with impressive stories and humble beginnings that hold up as the ideal of American success. An example is Colonel Harland Sanders, the founder of Kentucky Fried Chicken, later known as KFC. Brinkman said that many collectors search for KFC memorabilia featuring Colonel Sanders because of his success story. “He was a very interesting individual that reflected the American dream. He went broke several times in his life. And then reinvented himself as Colonel Sanders, started hustling chicken and grew that into an international brand. His first franchise came in 1952.”

Among the top-selling fast food memorabilia pieces sold during Barrett-Jackson’s Automobilia Auction over the years were an early 1960s Kentucky Fried Chicken light-up sign with a rotating message panel that crossed the block for $27,600, a 1960s Kentucky Fried Chicken Colonel Sanders wind vane, a vintage McDonald’s light-up sign and a vintage McDonald’s “Welcome” double-sided drive-thru light-up sign. Other notable sales have included a 1950s-60s Big Boy diner three-dimensional statue.

1960s Kentucky Fried Chicken Colonel Sanders wind vane.

Fast food chains and their iconic symbols have become integral to the American experience, symbolizing the nation’s love affair with cars and on-the-go lifestyles. From the pioneering assembly line of Henry Ford to the advent of drive-in movies and restaurants, convenience became paramount. Fast food chains have flourished, leaving an indelible mark on American culture, car culture and culinary history.

Register to bid today for a chance to own one or more of the nostalgic pieces of automobilia that will be crossing the block with No Reserve at the upcoming Las Vegas Auction, June 22-24 in the West Hall of the Las Vegas Convention Center. (Those registered to bid on collector cars are

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By: Barrett-Jackson
Title: DRIVE-THRU DREAMS: Car Culture Reigns Supreme
Sourced From: www.barrett-jackson.com/Media/Home/Reader/drive-thru-dreams-car-culture-reigns-supreme/
Published Date: Thu, 25 May 2023 15:40:39 +0000

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Motor

Beach Boy: A surf-ready Yamaha WR155R scrambler from Thailand

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Yamaha WR155R scrambler by Dream Fast Co.
A surfboard rack on a motorcycle might seem like a gimmick to some, but if you live in Bali and love surfing, it’s a downright necessity. The Indonesian island is peppered with surf spots—and a small bike with a rack is the best way to get to them. It doesn’t hurt if that motorcycle looks as good as this Yamaha WR155R scrambler.

The bike was built by Dream Fast Co. for Tiw, the founder of the Laem Yah Rayong Surf Club. Both parties are based in Thailand, but the influence came directly from Bali’s motorcycle and surf culture. Tiw has Balinese friends who use vintage enduro bikes to find hard-to-reach surf spots, and wanted to capture that vibe in his Yamaha WR155R.

Yamaha WR155R scrambler by Dream Fast Co.

Dream Fast Co.’s mandate was to take the modern and reliable WR155R and inject it with a big dose of classic Yamaha dirt bike style. It sounds simple enough on paper, but in reality, it meant wading through piles of plastic to shed the WR155R’s contemporary aesthetic.

Once the Yamaha was denuded of its plastics, the Dream Fast Co. crew set about reworking its lines. The subframe was hacked off, and a new one was fabricated, this time with a kicked-up loop at the back. A new seat sits up top; it’s designed for one, but there is a smidge of space out back if you and your passenger want to get extremely cozy.

Yamaha WR155R scrambler by Dream Fast Co. Read More

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By: Wesley Reyneke
Title: Beach Boy: A surf-ready Yamaha WR155R scrambler from Thailand
Sourced From: www.bikeexif.com/yamaha-wr155r-scrambler
Published Date: Sat, 18 May 2024 18:15:34 +0000

Did you miss our previous article…
https://mansbrand.com/1967-ford-bronco-custom-suv-selling-with-no-reserve-at-the-2024-scottsdale-fall-auction/

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Motor

1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction

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1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction

This custom 1967 Ford Bronco underwent a full, frame-off restoration in 2020 that was completed in 2022. The frame and all components have been powder-coated in black. The body parts were media-blasted and coated top and bottom in LizardSkin for protection. The powerplant is a 351W with aluminum heads, roller rockers, mild roller cam, 10.25:1 compression and .40-over pistons. An Edelbrock Pro-Flow 4 fuel-injection system controls and monitors the engine components. It also features a CVF serpentine pulley system, K&N filters and an aluminum radiator.

The engine is backed by a C4 automatic transmission built to handle 400hp and includes Kevlar bands, Redline clutches, a 2,000-rpm stall converter and Dana 20T transfer case with twin-stick conversion. Power goes to a Ford 9-inch rear end with a Dana 30 front differential, WARN locking hubs and 3.50-ratio gears. It also features power steering and brakes (front disc and rear drum), new drive lines, a ceramic-coated exhaust system with Flowmaster mufflers, complete Painless wiring, a chrome tilt wheel, 2.5-inch suspension lift with 2-inch body lift, stainless-steel brake lines, six Bronco oil shocks with single steering stabilizer and a BorgWarner steering box with all billet components.

This SUV was finished in a new Bronco Area 51 Blue with the original Bronco Wimbledon White hardtop, roll cage, dash, grille and accessories, and rides on color-matched Ford steel wheels wrapped in Toyo Mud Country tires. The cabin includes high-back bucket seats with a console, a rear seat that folds up, shoulder seat belts and a Vintage Air system for heating and cooling. It also features a Kenwood head unit with back-up camera, Bluetooth, Apple CarPlay and charging port, and sound going through two 6×9-inch and two 6.5-inch KICKER speakers paired with a 10-inch Fosgate subwoofer.

Selling with No Reserve at the 2024 Scottsdale Fall Auction, October 10-13, at WestWorld.

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By: Barrett-Jackson
Title: 1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction
Sourced From: www.barrett-jackson.com/Media/Home/Reader/1967-ford-bronco-custom-suv-selling-with-no-reserve-at-the-2024-scottsdale-fall-auction/
Published Date: Fri, 17 May 2024 15:13:08 +0000

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Motor

1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction

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1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction

This custom 1964 Chevrolet C10 crew-cab pickup is powered by a 496ci stroker V8 engine mated to a 5-speed automatic transmission. The exterior is equipped with suicide doors, shaved door handles and custom paint, and the bed of the truck features a hydraulic lift.

Selling with No Reserve at the 2024 Scottsdale Fall Auction, October 10-13, at WestWorld.

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By: Barrett-Jackson
Title: 1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction
Sourced From: www.barrett-jackson.com/Media/Home/Reader/1964-chevrolet-c10-custom-pickup-selling-with-no-reserve-at-the-2024-scottsdale-fall-auction/
Published Date: Fri, 17 May 2024 15:12:42 +0000

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