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Influencer brands are ten-a-penny – but are they any good? Alex Costa is one such American social media star with his own line of professional style hair care products: Forte Series. Having sampled many grooming products over the years, he was well placed to understand the range he wanted to create. Let’s be honest, a lot of influencer lines are a flash in the pan, but Forte Series took two years to develop, using the hive mind and feedback from his followers to really nail the formulas.

Born in Brazil, Costa lived in Belo Horizonte until he was 13, when the family moved to Cape Cod on the East Coast of America. He started his own YouTube channel in 2010, initially to teach Brazilian viewers how to play competitive Call Of Duty. That was his side hustle. His day job was partner manager at Google, helping top creator’s to grow platforms on YouTube. In 2018, he took the plunge, giving up the security of a well-paid job with the silicon giant to be on the other side of the camera as a full-time content creator. Based in Los Angeles, California, @alexcosta has since notched up a huge following of 5.9 million viewers across YouTube, Instagram and TikTok.

Forte Series founder Alex Costa

Naturally, he’s blessed with a six pack, a lustrous head of hair, and a hot influencer girlfriend, and curates an Instagram grid full of luxe holidays, fast cars and swag. So far, so standard influencer. What looks like overnight mega success, actually took years of hard graft behind the scenes, so don’t begrudge him that private helicopter trip over Christ the Redeemer.

Costa’s fortunes changed when he ditched gaming for grooming, with easy, how-to tutorials, featuring plenty of useful, practical techniques and hacks (also covering style, dating and fitness). The man can wield a blowdryer like a session stylist and deliver a step-by-step, no-nonsense guide to washing your hair, finding the best hair style for your face shape, fix dry hair and many more. It’s not rocket science, but his ‘older brother’ advice and overarching mission to help his followers look and feel their best keeps those subscribers clicking, swiping and liking.

A details man, Costa is particular about his professional hairdryer from top US stylist, Harry Josh, and selection of vented and barrel brushes. So, bear in mind you also need the right tools to get the best out of your products.

Hair Care

Clarifying Shampoo Cooling Peppermint

Forte Series Clarifying Shampoo

This scalp-tingling shampoo contains apple cider vinegar to thoroughly remove any stubborn build-up from styling aids. Costa recommends using your fingertips in a claw position, to massage the product in a circular motion to build up a foam. Costa always says, pat your hair – never rub – with a towel to take out the moisture without damaging the follicles.

Hydrating Conditioner Deep Treatment

Forte Series Hydrating Conditioner 1160x1160 1

Forte Series Hydrating Conditioner

With extracts of tea tree, green tea and rosemary, this conditioner has a rich, masking effect to transform dull, lifeless, and frizzy follicles into silky-smooth hair. It’s made without parabens or sulphates, and has an uplifting peppermint scent. Costa recommends leaving it on for a full minute before rinsing to really feel the benefit.

Hydrating Argan Oil Daily Hair Serum

Forte Series HYDRATING ARGAN OIL 1160x1160 1

Forte Series Hydrating Argan Oil

One of Costa’s go-to products, if you regularly heat style your hair, this is essential. It can transform dry, frizzy and over-styled follicles into a smooth and manageable mane. A multitasker, it hydrates, softens and protects the hair, nourishes the scalp and helps prevent split ends and dandruff. You only need to use a very small amount, apply to damp hair working it from the ends to the roots.

Texture Hair Clay Extreme Hold

Texture Hair Clay Extreme Hold
Texture Hair Clay Extreme Hold 2

The Texture Clay generated a fair amount of hype within the Costa community. It can be too heavy for fine hair, but it’s ideal for thick, unruly hair types. Re-workable, it gives extra strong hold and low shine. This solid, waxy formula contains bentonite and kaolin, with nourishing argan oil and shea butter. One of Costa’s hacks is to blast it with a hairdryer for a few seconds to warm it up and make it malleable. Then, take a pea sized amount with your finger tip and rub it between your palms using the heat of your hands to work out any lumps or bumps until the products is smooth and clear. Apply it from the crown, so you don’t overload the front, and work forwards. Rake through with your fingers for extra texture.

Molding Paste

Forte Series Molding Paste 1 1160x580 1

Forte Series Molding Paste

With a strong hold and a matt finish, this water soluble formula washes out easily and gives a smooth, weightless application. It can create all sorts of styles including curtains, side partings and slicked back looks, while giving volume to medium to fine hair types. Just as with the clay, take a pea sized amount and warm up product between hands, and apply the product starting at the back of the head, working towards the front.

Sea-Salt Spray

Forte Series Sea Salt Spray 1160x1160 1

Forte Series Salt Spray

Get those surfer style waves in seconds with this kelp extract infused salt spray. Designed to enhance curls, reduce frizz and add volume and texture to finer hair types that can look limp. Spritz onto dry hair at the roots, then style with your fingers while blow drying on the cold setting.

Styling Cream

Forte Series Styling Cream
Forte Series Styling Cream 2

A lightweight cream enriched with biotin, aloe vera and argan oil, this is designed to give medium hold with a natural finish, leaving the hair looking and feeling fuller, stronger and healthier.


Forte Series Pomade
Forte Series Pomade 2

For a classic slick look, this gives firm but pliable hold which can control high volume hairstyles without any grease or shine. The water soluble formula contains hair strengthening biotin and provitamin B5 to nourish the follicles.

Texture Spray

Forte Series Texture Spray 1160x1160 1

Forte Series Texture Spray

This finishing spray adds instant volume and texture. On thicker hair types, this product adds extra control. It’s pliable and flexible so you can re-work your look throughout the day. Easy to wash out, it’s also formulated without parabens or sulphates.

For now, Forte Series is all about serious hair care, but we have a feeling there will be much more to come from Alex Costa’s rapidly expanding grooming empire. Products are shipped from the US so import taxes will apply if you live outside of the US.

Buy now at

A paid partnership with Forte Series – words and opinion are Ape’s own

The post Forte Series – Salon-Grade Hair Care & Styling Products For Men By Alex Costa appeared first on Ape to Gentleman.

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By: Jessica Punter
Title: Forte Series – Salon-Grade Hair Care & Styling Products For Men By Alex Costa
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Published Date: Wed, 10 Nov 2021 09:00:10 +0000

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How to wear your watch correctly



As much as you won’t like hearing this, you’re probably wearing your watch wrong.

It’s not your fault; you may have never been taught how to wear a watch properly. After all, there is more than one way to wear a watch.

But how do you know which way is the right way?

Don’t worry, gents; as always, I’ve got you covered. I’m here with the best way to wear your favorite timepiece properly and look as stylish as ever.

In today’s article, I’ll be covering:

  1. Origins Of The Wrist Watch
  2. What Wrist Do You Wear A Watch On?
  3. Should You Wear Your Watch Facing Inward Or Outward?
  4. The Stylish Way To Wear A Watch

#1 Origins Of The Wrist Watch

old watches

When it comes to wearing a watch correctly, it’s important to note why the wristwatch came about in the first place.

Dating back to the 1800s, the first watches modified to be worn on the wrist were primarily worn by women as accessories. One of the earliest was created by Patek Philippe as a fashion accessory.

At the start of the 20th century, watchmakers became intrigued about using a wrist-worn timepiece for men in the military. They believed it would help them tell time quickly while on the battlefield.

Watchmakers started modifying pocket watches to fit on a bracelet worn on the wrist. Men would not wear the first iteration of the modern wristwatch until well into the 20th century.

Then developed as a ‘trench watch’ for military use, the earliest wrist watches offered something the pocket watch didn’t have – convenience.

After the wristwatch became less of a fashion accessory and more of a functional tool, watchmakers would spend the next century modifying them into the modern wristwatches we enjoy today.

#2 What Wrist Do You Wear A Watch On?

man wears watch

The age-old question: what wrist to wear a watch on? The answer – it depends.

The reason it depends is that since the creation of the wristwatch, men have mostly worn their watch on their non-dominant wrist. And since most people are right-handed, you would wear your watch on your left wrist.

But this isn’t always the correct answer. You may want to wear your watch on the right wrist if you are left-handed. But you may also want to wear it on your dominant hand.

So how do you know for sure?

The most significant benefit of wearing your watch on your non-dominant hand is that you can quickly put the watch on and navigate the dial more efficiently than with your non-dominant hand.

Wearing your watch on your non-dominant hand is less likely to damage the watch as you tend to do more with your dominant hand. If you were to wear it on your dominant hand, you’re more likely to scratch or ding the watch than on your non-dominant hand.

So the rule of thumb here is to wear your watch on your non-dominant hand for the best way to navigate and protect your watch.

#3 Should You Wear Your Watch Facing Inward Or Outward?

watch facing inside

The next question is, why would a man wear his watch facing inward on his wrist instead of outward?

This trend is seen primarily in individuals who need to check their watch frequently and in the most efficient way possible. Among the many reasons you should wear a watch, one of the most common is to support you in your profession.

You will see men in the military do this, as it’s easier and prevents sun glare better than when it’s on the outside of the wrist. It also offers faster convenience to other tools on the watch in addition to the time.

Another reason you may want to wear your watch facing inward is that it can help protect your watch from scratches and dings. Again, this is just a preference.

But you’re a stylish guy looking for the best way to wear his watch. What should you do?

The answer here is to wear it facing outward, as that is the most common way to wear a wristwatch. It shows off your timepiece that you love while also still being functional.

Unless you’re in a profession where you need to check your watch quickly while managing other tasks, the best way is to have your watch facing outward. After all, you probably didn’t spend money on that beautiful timepiece to hide its character.

#4 The Stylish Way To Wear A Watch

stylish watch

Now it’s time to find out exactly how to wear a watch in the most stylish way a guy can.

Assuming you’ve selected the right size watch for your wrist, the first thing you want to do is figure out if you’ll be wearing your watch on your right or left wrist.

As mentioned above, traditionally, the watch is worn on your non-dominant wrist. So if you’re right-handed, this means wearing your watch on your left wrist. For left-handed guys, this means your right wrist.

After you figure that out, it’s quite easy. The first thing you want to do is locate your wrist bone.

You want to wear your watch face up just above your wrist bone. If done correctly, your watch should slightly peek out from under the cuffs of your shirt when wearing long sleeves.

Next, you want to tighten the strap so it’s loose enough to be comfortable. You don’t want it so loose it can spin freely around your wrist. You also don’t want it too tight, or it will feel uncomfortable, especially when you bend your wrist.

After doing this correctly, you’ll be wearing a watch in the most stylish way possible.

There you have it, gents.

Now you no longer have to worry about wearing your watch incorrectly.

There is more than one way to wear a watch, so find what’s most comfortable for you personally, and rock your favorite timepiece accordingly.

If you want to take your watch knowledge to the next level, check out this article I wrote about the difference between quartz and mechanical watches.

The post How To Wear A Watch The Right Way appeared first on Real Men Real Style.

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By: Antonio
Title: How To Wear A Watch The Right Way
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Published Date: Sat, 30 Jul 2022 10:19:42 +0000

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Fall Capsule Wardrobe Preparation (Buy Now and Get $$$)



We’ve all been there – fall comes around, and you open your closet only to find you have nothing but polos and shorts.

So what’s a stylish guy to do? Pay a premium to build an entire fall wardrobe last minute? Sure, if you’re loaded. But not every guy is that lucky!

Don’t worry; as ever, I’ve got you covered. In today’s article, I’ll show you how to get the best bang for your buck when building your fall capsule wardrobe.

We’ll be covering:

  1. What Are The Advantages Of A Capsule Wardrobe?
  2. How Do You Build A Fall Capsule Wardrobe?
  3. Where Can You Find Deals On Fall Clothing?
  4. What Are The Best Fall Capsule Wardrobe Essentials?

#1 What Are The Advantages Of A Capsule Wardrobe?

man in closet

One of the most common headaches guys run into in their closet is having too many clothing options to choose from but not enough of the right options.

While more options aren’t bad, they can be overwhelming, especially when you rarely wear most items. This is where building a capsule wardrobe comes into play.

A capsule wardrobe is a limited selection of clothing items that complement each other. This means you can buy a smaller selection of items and create a larger number of outfits.

This is crucial to understand because most guys don’t have an unlimited budget for buying clothes. A capsule wardrobe allows you to purchase and use items frequently with little redundancy.

But where do you start in building your fall capsule wardrobe?

#2 How Do You Build A Fall Capsule Wardrobe?

fall clothing items

After you have put together the perfect capsule wardrobe, you can start to add a few fall-specific items. This is done by adding a few staple pieces that complement what you already have.

For most, fall offers mild temperatures mixed with slightly warmer temperatures.

This means that layering will be of the utmost importance because you may leave the house needing a jacket, but it might be warm enough by midday to sport only the t-shirt underneath.

Start with the basics when building your fall capsule wardrobe and add pieces accordingly.

Keep It Simple

man wearing coat

Fall is primetime for layering, so you only need a few outer layers and should focus more on the innermost layers.

You want to make sure that interchangeability is at the top of your list when it comes to your wardrobe. Everything should complement each other for ease of use.

With that said, having a few staples and adding additional items as you change seasons is essential.

For this reason, ensure you have the following items in your fall capsule wardrobe:

  • A dark three-piece suit 
  • A light-colored tweed blazer
  • A leather bomber or biker jacket
  • An overcoat (dark or light)
  • A formal button-up shirt (white)
  • 2 casual button-up shirts (flannel or chambray, you choose)
  • 2 sweaters (1 shawl, 1 crew neck)
  • 2 t-shirts (1 white, 1 black,)
  • 2 pairs of Jeans (1 dark, 1 light)
  • 2 pairs of slacks/chinos (1 dark, 1 light)
  • 2 belts (1 black, 1 brown)
  • 1 pair of black dress shoes
  • 1 pair of brown oxfords (leather or suede, you decide)
  • 1 pair of sneakers (plain white or brown)
  • 1 pair of military boots (black or brown)

When it comes to accessories like watches, scarves, or gloves, you can use what you have as most men won’t need all of them, so I won’t count them in.

#3 Where Can You Find Deals On Fall Clothing?

clothing on sale

As it is the middle of summer, fall will be approaching quickly.

Now is a great time to snag up some of last year’s sale items at department stores as they usually have sales on previous season items. By now, most men aren’t thinking about what to wear in the fall.

While you still might be able to find good deals on last year’s fall items, it’s usually the most optimal time to purchase these items after the season has ended. This is when retailers try hard to clear space and make room for the next season’s clothing.

When they do this, it is a great time to get excellent deals on items that have just gone out of season.

Another great option to buy men’s clothing is online at your favorite retailers, as they will often have sales and discounts on items they have in their online inventory but are not yet in prime season.

The most expensive items in your fall capsule wardrobe are the ones you want to focus on, as you can often save a significant amount of money out of season for them.

These big ticket items include:

  • Your dark three-piece suit and blazer
  • Overcoats and jackets
  • Dress shoes and sneakers
  • Boots

These items will be some of the most expensive items and can be found discounted out of season. Put these at the forefront of your fall capsule wardrobe search.

#4 What Are The Best Fall Capsule Wardrobe Essentials?

man shopping for clothes

You want to adhere to a few staples when building your fall capsule wardrobe.

Since fall weather can vary, layering will be essential. These few items are crucial as mainstays that can be layered with other items within your wardrobe.

For example, if you experience a rather chilly day in fall and need to wear a suit, an overcoat is essential as that outermost layer because you can simply remove it when you no longer need it.

When it comes to the concept of layering within your fall capsule wardrobe, you want to make sure you nail these following items.


man wearing overcoat

Having a good overcoat to complement your fall capsule wardrobe is crucial.

The overcoat acts as the outermost layer and will be removed whenever you go indoors. This makes for a great option as you can wear it with anything as it offers excellent versatility.

When searching for the perfect overcoat, it’s essential to know your size as they usually come in sizes of suit jackets, not regular sizing. After you’ve nailed the size, focus on color.

Dark-colored overcoats tend to be the most versatile. However, a light camel color can work as well. Stay away from patterns with overcoats as the goal is to be as versatile as possible.

Leather Jackets

leather jackets

A good leather jacket goes a long way. You can choose a leather biker jacket or a leather bomber; it’s your call.

Biker jackets can be slightly harder to pull off as most of the time, they will have a larger and more aggressive collar, but they still look great.

A leather bomber jacket is an excellent option because it looks great on all body types and often has more options than biker jackets.

For color, opt for black or dark brown, as that gives you the most versatility with other items in your fall capsule wardrobe.


man wearing sweater

Sweaters are to fall, what t-shirts are for summer. This means they are a critical piece as they are season specific and offer great versatility when it comes to layering.

So how do you find the perfect sweater?

You want options, so have a couple of different collar choices to give yourself the most bang for your buck.

Having a shawl neck sweater and a crew neck sweater ensures you have all your bases covered.

Make sure you choose neutral tones such as greys, creams, and tans for color. This ensures maximum versatility with other items within your wardrobe and gives you the most options.

That’s it, gents.

To learn more about how versatile this concept of capsule wardrobes can be, check out how I turned 16 pieces of clothing into 256 outfits.

The post Preparing Your Fall Capsule Wardrobe (Buy Now And Save $$$) appeared first on Real Men Real Style.

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By: Antonio
Title: Preparing Your Fall Capsule Wardrobe (Buy Now And Save $$$)
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Published Date: Thu, 28 Jul 2022 23:59:00 +0000

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The Best Zara Fragrances



We all know of Zara and I’m pretty sure the majority of us own at least one piece from them, but I’m not here to talk about their reasonably priced clothing, I’m here for their fragrance.

Not quite a hidden gem but I don’t feel that they vast range and high quality fragrance that they create is given enough air time, I’m about to change that. The fragrance game is massive at the moment, everyone from the big fashion houses all the way to footballers have a scent on the market and they all carry a hefty price tag, with some of the bigger hitters asking in excess of

£100 for 50ml.

Zara clearly understand the need for a great fragrance but also appreciate not everything has to be overly expensive. I’ve been lucky enough to sample my fair share over the years and wanted to share with you what I feel are some of their strongest.

Tobacco Collective 100ml – £16.99

This is one of my absolute favourites, it works perfectly as an everyday scent. The initial smell is strong and masculine but with undertones of vanilla bourbon help to soften it slightly.

4Qbk tFcSNbWj04S58 QXQsAx1NOGJ2EW5BgfYj4Ey67ulm5nUzJMLNq8HMNdkps3FThHVxZUbG2kK7VkQQIumuQtVN2 ww56QbpYBb3oo8vyL0js Gz4QeX1WHYq6r 2 t sNHgJEDHbdwuZg

For Him 100ml – £22.99

My current daily spray, its warm, modern and intense. It just so happens to be the perfect blend of three of my favourite scents, bergamot, cardamom and sandalwood. It’s strong yet light, never over powering and leaves a wonderful trail.

Florence 100ml – £16.24

Summer calls for a fresh fragrance and I cannot recommend this highly enough, its light, fresh and citrus scent is perfectly for those warmer days. Notes of black pepper, strawberry and guaiac wood allow this scent to sit gently on the skin with offending the noses of those around you.

Written by Tom Loughran

The post The Best Of Zara Fragrances first appeared on Mens Fashion Magazine.

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Title: The Best Of Zara Fragrances
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Published Date: Fri, 22 Jul 2022 09:57:00 +0000

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