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1968: A Year Like No Other

1968 can be considered as the great year of the 60s: the uprisings in Czechoslovakia against the socialist rules, the increase in intensity and scale of the Vietnam War, the assassination of Martin Luther King Jr., the first time that man orbited around the Moon. A troubled year for sure, but one that would cause great transformations for our society.

So what does Formula 1 have to do with it? Well, in 1968 the category also underwent one of its most profound reformulation processes, from the commercial, economic and technological aspects. We always remember that 1968 was the year in which wings and aerodynamic functions became the object of study and desire of all teams (and that at the end of the year, they already dominated the grid)

But, perhaps the most important of all the changes was the one promoted by Lotus at the beginning of the year: the insertion of master sponsorships, which caused shocks in the entire structure of motorsport. As common as this may seem today, where we see cars and teams filled with advertising and marketing, in the 60s this was almost a sin, a blatant attack on the entire institution of motorsport.

Even with the negative repercussions at the time, now we can see why Colin Chapman is considered one of the great visionaries of Formula 1, and responsible for much of what it is today. Thus, in these few lines, we are going to unfold the whys and reasons for Lotus to have changed the traditional green and yellow for red and gold, and its consequences in the team’s first victory in the new colors.

Part 1: Gold Leaf and Lotus

The end of the 1967 season did not look very auspicious for the Lotus team. Even with the successes achieved at the end of the year (the team had won the last two GPs of the season, in the United States and Mexico, in addition to the non-championship Spanish GP), Colin Chapman was concerned with the sustainability of the team, mainly due to the cohesion and professionalism, the hallmarks of the Team Lotus.

All of this depended on one simple factor: money. As the years went by, Formula 1 became a more professional, more technological and, consequently, more expensive sport. Teams no longer had the means to support themselves, and sponsors increasingly had to pay the bills. Thus, it became imperative to maintain good relations with them, so that they would want to finance the teams.

The decrease in profitability at the end of 1967 left the team’s finances on a tightrope: for the first race of the 1968 reason, in Africa, the team still had the resources to finance itself. “Desperate” might be too strong a word to describe Lotus’ situation after the 1968 South African Grand Prix, but it came pretty close to the word’s real meaning after it.

Clark's victory in the 1968 South African GP
Clark’s victory in the 1968 South African GP was a small relief to the Lotus Team_s finances. But that wasn’t enough for the long-term plans of Colin Chapman and his subordinates. Credits: Formula 1 Archives (Twitter_X)

Therefore, for Team Lotus, the number 1 task for the break between the South African GP and the Tasman Series was to find a master sponsor that could bankroll the team; in addition, it was necessary to think of a new form of disclosure, which would influence greater capital than those obtained through traditional agreements.

The opportunity arose with the loosening promoted by the FIA ​​regarding sponsorships, which occurred at the end of the 1967 season. Faced with the departure of historic sponsors (such as Esso and BP) from the category, the Federation Internationale de l’Automobile had to finally open itself to a new phase, in which motorsport advertising did not have to be exclusive related to car products; now, a new range of consumer goods began to appear in the race courses.

So, traditional brands like Shell, Goodyear and Dunlop would have to share their space with brands of cigarettes, drinks, home appliances and so many other things. And quickly for the teams, the choice for these sponsorships became an extremely attractive route: there were an infinity of

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By: Lorenzo Baer
Title: Gold Leaf Team Lotus: The Deal and the First Glory
Sourced From: sportscardigest.com/gold-leaf-team-lotus-the-deal-and-the-first-glory/
Published Date: Tue, 02 Apr 2024 00:37:52 +0000

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Beach Boy: A surf-ready Yamaha WR155R scrambler from Thailand

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Yamaha WR155R scrambler by Dream Fast Co.
A surfboard rack on a motorcycle might seem like a gimmick to some, but if you live in Bali and love surfing, it’s a downright necessity. The Indonesian island is peppered with surf spots—and a small bike with a rack is the best way to get to them. It doesn’t hurt if that motorcycle looks as good as this Yamaha WR155R scrambler.

The bike was built by Dream Fast Co. for Tiw, the founder of the Laem Yah Rayong Surf Club. Both parties are based in Thailand, but the influence came directly from Bali’s motorcycle and surf culture. Tiw has Balinese friends who use vintage enduro bikes to find hard-to-reach surf spots, and wanted to capture that vibe in his Yamaha WR155R.

Yamaha WR155R scrambler by Dream Fast Co.

Dream Fast Co.’s mandate was to take the modern and reliable WR155R and inject it with a big dose of classic Yamaha dirt bike style. It sounds simple enough on paper, but in reality, it meant wading through piles of plastic to shed the WR155R’s contemporary aesthetic.

Once the Yamaha was denuded of its plastics, the Dream Fast Co. crew set about reworking its lines. The subframe was hacked off, and a new one was fabricated, this time with a kicked-up loop at the back. A new seat sits up top; it’s designed for one, but there is a smidge of space out back if you and your passenger want to get extremely cozy.

Yamaha WR155R scrambler by Dream Fast Co. Read More

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By: Wesley Reyneke
Title: Beach Boy: A surf-ready Yamaha WR155R scrambler from Thailand
Sourced From: www.bikeexif.com/yamaha-wr155r-scrambler
Published Date: Sat, 18 May 2024 18:15:34 +0000

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1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction

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1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction

This custom 1967 Ford Bronco underwent a full, frame-off restoration in 2020 that was completed in 2022. The frame and all components have been powder-coated in black. The body parts were media-blasted and coated top and bottom in LizardSkin for protection. The powerplant is a 351W with aluminum heads, roller rockers, mild roller cam, 10.25:1 compression and .40-over pistons. An Edelbrock Pro-Flow 4 fuel-injection system controls and monitors the engine components. It also features a CVF serpentine pulley system, K&N filters and an aluminum radiator.

The engine is backed by a C4 automatic transmission built to handle 400hp and includes Kevlar bands, Redline clutches, a 2,000-rpm stall converter and Dana 20T transfer case with twin-stick conversion. Power goes to a Ford 9-inch rear end with a Dana 30 front differential, WARN locking hubs and 3.50-ratio gears. It also features power steering and brakes (front disc and rear drum), new drive lines, a ceramic-coated exhaust system with Flowmaster mufflers, complete Painless wiring, a chrome tilt wheel, 2.5-inch suspension lift with 2-inch body lift, stainless-steel brake lines, six Bronco oil shocks with single steering stabilizer and a BorgWarner steering box with all billet components.

This SUV was finished in a new Bronco Area 51 Blue with the original Bronco Wimbledon White hardtop, roll cage, dash, grille and accessories, and rides on color-matched Ford steel wheels wrapped in Toyo Mud Country tires. The cabin includes high-back bucket seats with a console, a rear seat that folds up, shoulder seat belts and a Vintage Air system for heating and cooling. It also features a Kenwood head unit with back-up camera, Bluetooth, Apple CarPlay and charging port, and sound going through two 6×9-inch and two 6.5-inch KICKER speakers paired with a 10-inch Fosgate subwoofer.

Selling with No Reserve at the 2024 Scottsdale Fall Auction, October 10-13, at WestWorld.

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By: Barrett-Jackson
Title: 1967 FORD BRONCO CUSTOM SUV: Selling with No Reserve at the 2024 Scottsdale Fall Auction
Sourced From: www.barrett-jackson.com/Media/Home/Reader/1967-ford-bronco-custom-suv-selling-with-no-reserve-at-the-2024-scottsdale-fall-auction/
Published Date: Fri, 17 May 2024 15:13:08 +0000

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1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction

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1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction

This custom 1964 Chevrolet C10 crew-cab pickup is powered by a 496ci stroker V8 engine mated to a 5-speed automatic transmission. The exterior is equipped with suicide doors, shaved door handles and custom paint, and the bed of the truck features a hydraulic lift.

Selling with No Reserve at the 2024 Scottsdale Fall Auction, October 10-13, at WestWorld.

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By: Barrett-Jackson
Title: 1964 CHEVROLET C10 CUSTOM PICKUP: Selling with No Reserve at the 2024 Scottsdale Fall Auction
Sourced From: www.barrett-jackson.com/Media/Home/Reader/1964-chevrolet-c10-custom-pickup-selling-with-no-reserve-at-the-2024-scottsdale-fall-auction/
Published Date: Fri, 17 May 2024 15:12:42 +0000

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