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For our entire collective journey from swinging ape to well-shod gentleman, we’ve been dabbling with perfume. Since 7000 BC, in fact (or thereabouts). The Ancient Egyptians used resins and incense for rites and rituals, and the word perfume comes from the latin per fume, meaning ‘through smoke’.

Eau de Cologne – the style and type of concentration – was invented by Johann Maria Farina in 1709, while synthetic ingredients have been commonly used since the late 18th Century. And designer scents? “The men’s fashion market was born in the late 1950s, with the iconic launch of Monsieur de Givenchy,” says perfumer Azzi Glasser, founder of The Perfumer’s Story. “Brut by Fabergé (1968) brought in the famous fougère accord, which established the character for men’s fragrances and the start of many others,” says Glasser, who has created fragrances for Topman, Agent Provocateur and Bella Freud, and bespoke scents for many Hollywood actors.

Bleu de Chanel is an all-time great men’s fragrance from the luxury French fashion house

As a concept, designer fragrance really took off in the 1980s and 1990s. “The eighties was the celebratory decade where the fragrances were characterised by power, money and the ‘greed is good’ mantra, where fragrance itself had no boundaries,” says Glasser.

“The phenomenal launches of Drakkar Noir by Guy Laroche (1982) and Davidoff Cool Water (1988) were trailblazing winners. Calvin Klein’s Obsession for Men (1986) and Dior’s Fahrenheit (1988) both walked through the door before you did and made huge success through its molecular power. In contrast, the nineties was the decade in search of identity, and all about the mind, body and soul.”

It’s not hard to pinpoint why the latter half of the 20th Century produced so many distinctive scents; the ingredients lists were longer, retailers were less hungry for newness, perfumers had more time and the creative freedom to make a statement, and with less independents in the mix, they had a captive market. Global campaigns, first with chiselled models, then celebrity faces, helped turn the designer scent into a status symbol, and an entry point to a club with a prohibitive price tag. Off the back of this, designer brands began experimenting with ‘prestige’ collections in the late 2000s, competing against new luxury fragrance houses like Byredo and Le Labo, and to offer a sense of exclusivity that couldn’t be picked up in duty free.

Jean Paul Gaultier’s iconic Le Male has undergone many reinventions over the years

There are plenty of men’s scents that stand the test of time – even if they’ve been reformulated over the years. Glasser reels off a list of solid hits: “Dunhill Edition (1984) with its fresh spicy woody notes, Jean Paul Gaultier’s Le Male (1995) was a lovely surprise with its gourmand note of overdosed vanilla. The fabulous Jazz by Yves Saint Laurent (1988) was my favourite teenage men’s fragrance that I remember buying my first boyfriend, and Égoïste by Chanel (1993) is an all time classic – sophisticated, sexy and suave.”

So which designer scents deserve a spot in your collection? Here we rundown the most iconic names in the business and the fragrances worth a sniff from each.



On the hunt for new designer scent? Chanel is always a good a place to start. Jacques Polge gifted the world a strong suit of spritzes during his rein from 1978-2015 as Head Perfumer at the French label: Platinum Égoïste has a smell of flash uncles in fast cars, Allure Homme Sport – a fine ‘sport’ edition – and the last big crowdpleaser, Bleu de Chanel, all make solid choices.

Less well known and all the better for it, Sycomore is a very smoky blend of vetiver, cypress and juniper that’s distinctive without being overpowering.

Buy now at John Lewis

Dior Homme


In Christian Dior’s substantial portfolio, Eau Sauvage is the cornerstone of great men’s scents. Created by Edmond Roudnitska in 1966, it’s a bold yet refined citrus. Fahrenheit is also truly unique.

Dior Homme has several iterations – our preference is for François Demachy’s 2011 version, currently listed as Dior Homme Original. Powdery iris, cacao and leather combine for a perfect signature scent.

Buy now at Allbeauty



Known for craftsmanship and quality, French luxury brand Hermès had many hits with Jean Claude Ellena during his time as in-house perfumer between 2004 and 2016.

Eau d’Orange Verte, Voyage d’Hermès and Eau de Poivre Samarcande are some of his best creations for men, but the ultimate is Terre D’Hermès. This modern classic feels older than its 15 years because of its iconic, instantly recognisable notes of grapefruit, pepper and vetiver.

Buy now at Amazon

Calvin Klein


Chief exporter of American cool, Calvin Klein had a hugely successful time in the eighties and nineties pushing heavily logo’d underwear and a flurry of famous scents including Eternity, Obsession and gender-fluid front runner, CK One. The label has had a harder time capturing the zeitgeist ever since, with Encounter, CkIn2u and Calvin Klein Man falling by the wayside.

Hopes will be pinned on Richard Madden, the face of imminent launch Calvin Klein Defy, to turn that around. At the moment, we’re sticking with the nineties and spritzing the original, and still the best: the herbaceous Eternity for Men.

Buy now at Lookfantastic

Giorgio Armani



The Armani designer suit has long been a Wall Street/Hollywood status symbol. The Italian label has also made notable contributions to the world of men’s fragrance since 1975. Acqua Di Gio was one of the iconic marine scents of the nineties, while Oud Royal is one of the best from the Armani Privé Collection.

Two of the greats – Armani Mania and Attitude – were discontinued, but you can still hunt down the latter on eBay. So, let’s doff our cap to the smoothest of vanilla-tonka operators, Armani Code. This recent Eau de Parfum captures the evocative aroma of the mid 2000s.

Buy now at Amazon



From a small Milanese luggage store founded in 1913, Miuccia Prada took over the family business in 1978 and began creating the nylon backpacks and tote bags that would make the brand a global name in 1979.

Daniela Andrier, one of Prada’s long standing perfumers, is behind the standout men’s fragrances: one of our favourites, Prada D’Infusion Homme, a powdery iris that conjures a shower fresh, luxury soap vibe seems to have been discontinued, but Infusion d’Iris is a close equivalent. The original, Prada Amber Pour Homme, smells relevant and timeless.

Buy now at Lookfantastic




Since Alessandro Michele took the helm as Creative Director, the Gucci fragrance line has taken more risks in step with the catwalk collections. Daring can mean polarising, but you don’t create a following by sitting on the fence.

Green and bookish, Memoire D’Une Odeur, leathery Gucci Guilty Absolute and the latest Gucci Guilty Eau de Parfum all have something to say. The latter is a rich scent with top notes of rose, balsamic vinegar, red chilli and salt. Sounds like it won’t work, right? Oh, it does.

Buy now at John Lewis

Tom Ford



Launched in 2007, Tom Ford’s cologne collection set the trend for other houses to follow suit. Grey Vetiver and Tom Ford Noir Extreme are the best loved signatures, but our go-to scents all come from the Private Blend collection: Tobacco Vanille, Oud Wood and Neroli Portofino. For right now, Neroli Portofino reins supreme as the perfect summer citrus scent.

Buy now at SPACE NK

Louis Vuitton


Unlike Chanel and Dior, Louis Vuitton shelved its early forays into fragrance. The absence of a fragrance line always felt like a missed opportunity for the leather goods behemoth, so Les Parfums Louis Vuitton was hotly anticipated when it launched in 2016.

With 28 fragrances by master perfumer, Jacques Cavallier Belletrud, this well-crafted collection has something for everyone. Admittedly LV is pricey, but the unboxing is an event in itself.

When it comes to picking our favourite scents: L’Immensité is super easy to wear, Ombre Nomade ticks the sultry oud box and then there’s the feel-good citrus of Afternoon Swim. The latest release, Imagination, is another really pleasing number with good staying power which opens with an uplifting, fresh citron, giving way to a warm dry down of cinnamon, black tea and ambroxan.

Buy now at Louis Vuitton




Azzi Glasser already gave a shout out to the eighties classic, but we will happily douse ourselves in the more recent efforts of Dunhill Icon and Dunhill Century.

Driven takes inspiration from the brand’s motoring heritage, and in a nod to the fashion house, the gear-style cap and abstract print comes from the current spring/summer collection by Mark Weston. The nose, Dave Apel, has taken red apple, bergamot, cardamom, rose and cedar wood to create a fragrant, fruity aroma.

Buy now at John Lewis




Valentino has a much shorter archive of men’s scents to plunder. Under Pierpaulo Piccioli and Maria Grazia Chiuiri the high-fashion house had a major comeback that began in 2008.

As part of the renaissance, it brought out a new signature for men, Valentino Uomo, created by Olivier Polge (son of Jacques). It has a fresh opening of bergamot and myrtle, but it’s the edible notes of hazelnut, chocolate and roasted coffee beans that will keep you coming back for more.

Buy now at Allbeauty




Another long-standing fragrance maker, Givenchy’s classic scent, Monsieur de Givenchy, sits alongside the other big citrus fragrances of the era; Eau Sauvage and Chanel Pour Monsieur. I

t’s rare to find a flanker that brings something to the table, but the 2018 Boisée edition of Givenchy Gentleman has a softer, woodier edge, with a touch of pepper and cacao. Meanwhile, the big hit of the late nineties, Givenchy Pi has a very memorable sweet vanilla note that will continue to charm new fans.

Buy now at Amazon

Yves Saint Laurent



YSL is home to some great scents, including Spicy oriental, YSL, and the dirty musk of Kouros and M7, which has the fingerprints of Tom Ford’s time at the house.

Y was created in 2018 by perfumer Dominique Ropion. Described as an intense woody fougere, it’s composed of bergamot, primofiore lemon, ginger, elemi with Clara sage and cocoa blossom, balsam and grey amber accord. It’s a crowd pleaser – give it a spritz and bask in the compliments.

Buy now at Amazon

Dolce & Gabbana



As a relatively young fashion house that began in the mid eighties, Dolce & Gabbana have secured a handful of hits over the years. The men’s journey began with the typically titled Dolce & Gabbana Pour Homme in 1994, which was relaunched in 2012.

There’s no doubt that David Gandy and his white Speedos have done a lot for the Dolce & Gabbana Light Blue cause, but we’d always lean towards solid all-rounder, Dolce & Gabbana The One For Men. With a fresh opening of grapefruit and basil, and a warm spicy base of amber, tobacco and cedar, it lends itself to all seasons.

Buy now at Lookfantastic

Jean Paul Gaultier



It’s over a quarter of a century old and we’re onto the 46th instalment of Jean Paul Gaultier’s hugely successful men’s fragrance, Le Male. With a streamlined list of ingredients – bergamot, geranium, tonka bean and amber – the latest flanker, On Board, ups the citrus and downplays the signature vanilla. Green, fresh and ideal for hot weather.

Buy now at John Lewis




The popularity of a scent is often pegged to the peaks and troughs of a label’s fortunes. Versace has been trending upwards for a while now, and Dylan Blue, launched five years ago, is riding the wave to becoming a modern classic. This fougerè fragrance type contains fig leaves, papyrus, violet, black pepper, saffron and incense. It has a fresh sensation with water notes and very good longevity.

Buy now at John Lewis

The post High-Fashion Scents: The Greatest Designer Fragrances Of All Time appeared first on Ape to Gentleman.

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By: Jessica Punter
Title: High-Fashion Scents: The Greatest Designer Fragrances Of All Time
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Published Date: Thu, 08 Jul 2021 08:00:40 +0000

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4 Steps To PURGE Your Wardrobe – How To Get Rid Of Clothing Clutter In Your Closet

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It’s Purge Night in your closet.

All bets are off.

All laws are suspended.

For twelve hours, only powerful clothes are safe.

Which outfits will you spare?

Which deserve to die?

man purging wardrobe

A quick look at Rotten Tomatoes will tell you that the jury’s out on whether the premise of the movie The Purge – a society kept under control by a yearly 12-hour period with no laws or emergency services – holds up to scrutiny.

But when it comes to your wardrobe, maintaining order via an annual period of merciless settling up actually makes a lot of sense.

Today, I’m going to show you how to lay your internalized “laws” and emotional hang-ups aside and embrace the purge.

Rule 1: The Purge Lasts a Scheduled, Set Length of Time

man examining his wardrobe

Know when you need to purge. Sometimes it’s because a lot of your wardrobe has become worn out and you’ve been making do with it for too long. For many men, a transition to a new phase of life prompts the need for a clean-out.

If your clothes don’t reflect your age or where you are in your career, or you have a lot of things you never wear, it’s probably time.

Once you know it’s needed, mark it on your calendar. Block off a Saturday afternoon and resolve to only do that.

Set a strict time limit. That way, you’ll be less tempted to procrastinate AND less likely to dither unnecessarily about your decisions. The more time you allow yourself, the more you’ll overthink things.

Like the film’s, your purge should be annual. Marking aside time to check out your wardrobe in a deliberate way will save you time in the future – time shopping, time getting dressed, time panicking because you forgot that the shirt still hanging in your closet has a hole in it.

Subsequent purges won’t be as drastic as your first one. That’s okay. The point is, you’re keeping your wardrobe up to date, in good shape, and pared down to the essentials.

Rule 2: Authorized Weapons Only

man in hat inside the wardrobe closet

For your closet purge, your “weapons” are the questions and concepts you use to aid your decision-making. And heads up: the methods you might be thinking of – making three piles, looking only for what you literally never wear – are weak.

You want to separate the best of your wardrobe from what just doesn’t make the cut. You want a highly selective process. In your new, stylish wardrobe, every single piece should be a winner.

In his book Essentialism, Greg Mckeown presents a series of questions you might ask while cleaning out a closet, and better questions you could ask instead. He uses the analogy of de-cluttering our closet in the same way we de-clutter our lives.

But let’s focus on his closet strategy.

Don’t ask, “do I like this?” More than likely you do at least a little bit, or you wouldn’t have bought it in the first place.

Instead, ask: do I wear this often? Do I look GREAT in it? If I saw this on a store shelf today, would I buy it again at full price?

These are much more powerful questions. They’re derived from one of my men’s style equations: the style equation of value.

If it’s not a ‘hell yeah,’ then it’s a ‘no.’

Rule 3: All (Mental) Emergency Services Are Suspended

guy holding bag with clothes to trash out

That anxiety you feel when you think about getting rid of stuff is a mostly sunk-cost fallacy – the irrational belief that something you’re not using is worth holding onto because you’ve already spent money on it.

It may pay off elsewhere, but thrifty self-control won’t serve you here. Turn the “but I spent money on this!” sirens OFF for the duration of the purge.

Move fast and be brutal. Don’t let “someday” or “maybe” stop you from paring down your wardrobe. Maybe someday you’ll get back in shape, but in the meantime, it’s just taking up space (or worse, getting worn and making you look like a walking midlife crisis).

Besides, would you really want to celebrated a body transformation by wearing out-f-date clothes?

Clothes that are even slightly dated make you look cheap, and not in a cool thrift-shop hipster kind of way. Chances are, you can get along without them.

The last major category of items you’re going to get rid of are clothes fit only for the trash. Stained, worn out, and torn clothes, no matter how nice they used to be, aren’t fit to sell or donate. Toss them. They should not stay in your closet.

For more on this, check out my handy guide on when to throw away clothes.

Rule 4: No Killing of Outfits Level 10 Or Higher

man is looking for clothes for interchangeable wardrobe

In The Purge, you’re not allowed to kill a high-ranking government official. In the Closet Purge, you’re not allowed to kill an outfit you could wear in public if you were one.

When your whole wardrobe’s potentially on the chopping block, what you really need to save are the high-quality, timeless pieces that you’ve invested in because they will never go out of style. If they fit really well (or could with a trip to the tailor) and they’re in great shape, e.g. no holes or stains, these pieces are keepers.

Also in your ‘keep’ pile should be clothes that are highly versatile and could become a component of several go-to looks. You know what you wear often and what goes with what, so if, for example, you need to turn twenty shirts into ten shirts, build your all-star team from the most frequent picks.

If you need some guidelines, check out my posts on creating an interchangeable wardrobe. The mindset of incorporating maximum versatility will help you build a minimalist wardrobe that works.

After Closet Clean Out

man looking for clothes to create interchangeable wardrobe

Once you’ve completed your purge and you’re looking at what remains – vast, empty spaces between each item; gaping holes where the clothes that didn’t make the cut once hung – you’re going to want to buy tons of new clothes right away.

Unless you literally just trashed all your pants, don’t do that.

Instead, live with the clothes you have for a little while and work out what you still need to complete your wardrobe. Make a list of what you need or want so you can shop strategically. Don’t waste time and money just because the hoarding impulse kicks in.

Create a system for getting rid of unwanted clothes in the future. Keep a bag or laundry basket for unwanted clothes near your closet or chest of drawers.

When you buy a new item to replace something, discard the old one.

When something wears out, make sure you toss it out of sight so you’re not tempted to venture out in it.

You can donate or toss your no-longer-needed basket at your next annual purge.

If your closet hasn’t been cleaned out in ages, this probably sounds daunting, but it will be well worth it for the way it streamlines your mornings – and your laundry days.

Take it one step at a time, and you’ll be left with a wardrobe that contains only great options. Why settle for less?

Click below to watch the video – 4 Steps To PURGE Your Wardrobe

The post 4 Steps To PURGE Your Wardrobe – How To Get Rid Of Clothing Clutter In Your Closet appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: 4 Steps To PURGE Your Wardrobe – How To Get Rid Of Clothing Clutter In Your Closet
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Published Date: Fri, 23 Feb 2024 17:47:42 +0000

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Professional TV Dancer Neil Jones announced as the face of Shakeup Cosmetics 

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TV star Neil Jones has joined male beauty brand Shakeup as their first ambassador and launches new Age Def-Eye Instant Lifting Eye Cream.

Shakeup co-founder Jake Xu says “We are delighted to welcome Neil as our very first face of the brand. He aligns perfectly with our style, vision, and brand values and of course our fans and we are thrilled to announce this new partnership”.

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In his role as ambassador, Neil will be motivating men to look and feel their best as well as working closely with Shakeup on new product development and upcoming campaigns.

Neil adds “I’m really excited to be teaming up with Shakeup. Daily demands and hectic schedules can take its toll on my skin but looking after it properly is crucial, especially in my line of work. I love the Shakeup products – they give great results with minimal effort and they’re great value. A winning combination!”

Neil’s favourite product is the NEW Age Def-Eye Instant Lifting Eye Cream, £28. Combining caffeine, squalane, shea butter, and two revolutionary trademarked ingredients – Inst’Tight and Ipeptide, it instantly tightens, refreshes, and revives tired looking eyes and minimises puffy eye bags and dark circles, fine lines, wrinkles, and crow’s feet.

Neil says, “With a new baby and busy rehearsals, it’s brilliant for helping me look like I’ve had a great night’s sleep!”

Shot 7 Age Def Eye 2 copy 1024x683 1 jpg

Products are made in Britain, cruelty free, vegan friendly and PETA approved and available from and Amazon.

About Shakeup:

Shakeup was founded in 2020 by twin brothers Jake Xu and Jake Carnell-Xu. As Chinese British (born in Beijing and grew up in Bath, UK) they have been inspired by the massive rise in men’s beauty in Asia and the K-pop market. With more men than ever branching out with their beauty routines, they created Shakeup to provide affordable, innovative, and solution-driven, skin care and cosmetic products and are

on a mission to normalise men wearing make-up.

The post Professional TV Dancer Neil Jones announced as the face of Shakeup Cosmetics  first appeared on Mens Fashion Magazine.

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Title: Professional TV Dancer Neil Jones announced as the face of Shakeup Cosmetics 
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13 Public Speaking Mistakes To Avoid In Your Presentation

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man giving presentation


The sea of faces.

The expectant hush.

Butterflies in your stomach.

Sweaty palms.

This is the presentation of your life.

It’s going to make or break your career.

Your heart pounds as you listen to yourself drone on… watch their eyes glaze over…

And feel your career going down the drain.

Death by PowerPoint.

Today, we are going to throw you a lifeline. I have 13 public speaking mistakes for you to avoid to make sure you never fail another presentation in your life!

#1 Public Speaking Mistake: Not Knowing Your Audience

man observing audience before presentation

You need to know who you’re speaking to–in general and as individuals–to avoid losing them to confusion or giving them irrelevant information.

Ask yourself two questions: why are they here, and what do they already know?

By understanding how much your audience knows about the topic, you can avoid filler words in presentations or examples they don’t understand, but also avoid talking down to them.

Knowing what they want to find out helps you stay relevant and hold their interest.

Stand on their side of the podium for a moment. What motivates them to be there? What could you tell them that would make them glad they came?

Research who you’ll be speaking to. Knowing the age group, professions, and other demographics of your audience will help you decide what points are most likely to click.

If your audience is from a different generation, company, or background, try to get a feel for their culture so you don’t say anything that will come off as rude.

You can also use this to tailor references and humor to their taste, but understand that that’s not a substitute for genuine respect. Trendy internet slang isn’t the key to reaching an audience of high school students–showing you respect their intelligence even as you speak from an older perspective is.

#2 Not Emotionally Connecting

man in front of audience

There’s a reason your audience didn’t just google the info you’re telling them: they want to hear it from a person. They came to hear your human perspective and to experience the connection you can offer them

The best presentations are ones that create a deep personal connection, and one thing we all share as human beings are feelings of fear or vulnerability. If you’re willing to open up about yours, it can help people feel a stronger connection with you.

My personal example: I will, in the course of talks, sometimes talk about suicide, which is an issue that’s touched me closely in my family and in my military service. Getting people the help they need to try and prevent suicide is something I’m involved with and something that means a lot to me.

I don’t bring it up to impress people or to try and make them feel like they need to get involved, but I will mention it to show people that hey — I am a guy who does care and think about serious stuff, beyond whatever the topic of the moment is.

“The best presentations are ones that create a deep personal connection, and one thing we all share as human beings are feelings of fear or vulnerability.”

And most people are like that! They have some things they care very deeply about, or have strong feelings about, or are committed to or involved with in a serious way. Hearing about mine reminds them of theirs, and then we have a connection as real human beings.

Let them know how you feel about what you’re telling them – they’ll internalize it. Feel free to mention relevant things that you care about as examples. It helps your audience feel like they know you.

#3 Winging It

body language in a presentation

Under-preparing is a common mistake that can ruin a presentation with tons of potential. If you’re not prepared, you can’t relax. And if you don’t relax, you’re unlikely to engage at the level that the best public speakers do.

Have a plan B in case of technical difficulties, come up with alternate examples in case your original ones don’t seem to be landing and arrive early.

Check your equipment and everything you’ll need well before it’s time to start the speech. If you can, do a run-through on-venue–a full dress rehearsal, if you will.

If you’re prepared well in advance, you can use any extra time at the beginning to talk with individuals. It’ll help your audience feel more comfortable with you.

#4 Death By Powerpoint

guy giving presentation with powerpoint slides and projector

Visual aids can make your speech clearer and easier to follow, but not if they’re text-heavy, hard to read, or distracting.

Most people know you shouldn’t read text straight from your PowerPoint slides, but you should be keeping text basic overall. You want it to be easy for your audience to note down or remember. Set a target of no more than 10-15 words per slide.

To use PowerPoint effectively, make sure it looks polished and be careful of busy themes and long transitions. You want to keep people’s interest on what you’re saying, not distract from it.

#5 Not Practicing Enough

antonio centeno practicing before presentation

The keys to a good presentation are confidence, flexibility, engaging your audience, and knowing your stuff.

How do you get there? Practice.

The better you know your material, the more relaxed you’ll be and the more confident you’ll come across.

Start practicing at least several days in advance.

You want everything committed to long-term memory. Until you can give your speech while driving, doing the dishes, or walking through an unfamiliar conference center, you shouldn’t tell yourself you’ve “practiced enough.”

On your later run-throughs, hone the details. Test out how you want the presentation to feel–what the arc of it will be, where it’s most high-energy.

Don’t just memorize the bullet points. Match them to your tone and gestures.

#6 Not Knowing What You’re Talking About

man reading book

Obviously, you want to give your audience accurate information. They’re there to learn. But doing your homework before a presentation is important for another reason: credibility.

The audience doesn’t have to know everything about the topic to catch an outdated fact or a statistical mix-up. And if they do, they’ll wonder about the accuracy of every single thing you’re saying.

Building credibility keeps people paying attention because they know what you’re saying is useful. They feel like they can trust you to answer their questions and give them the straight talk about the topic. It goes without saying, but you want to avoid being embarrassed during the Q & A too.

If you’re tripped up by a question or need to double check a fact, it’s worse to say something wrong than it is to excuse yourself and quickly check your notes. At the end of the day, honesty is more valuable than smoothly rattling off incorrect info.

#7 No Excitement

man making presentation among colleagues

Especially if you’re at a conference or in an office setting where people are going to meetings regularly, they’ve probably already seen a lot of people just standing there talking.

If you can give them a fresh experience, they’ll listen more closely to your points and you’ll make an impression.

When you practice, get comfortable moving around. Don’t hide behind the podium.

Choose your anecdotes carefully, and tell them like you’d tell a story to your friends. If they’re interesting in their own right, they’ll do a way better job of illustrating your points because your audience will remember them.

Make sure the relevancy is spot-on though, or they’ll remember the story and not the point.

#8 Going On Too Long

man with mic giving presentation

People naturally pay attention in bursts of 15-20 minutes. Ask yourself if you really need to talk for longer. If you do, try to divide your speech into segments with a brief pause between each one.

Almost all presentations go on for longer in front of an audience. Practice until you can do it comfortably in less than the allotted time.

If you can save someone time then you instantly become a high value man in their eyes. Worst case scenario, you keep it brief and have more time for questions afterward.

Timing your statements keeps your message interesting longer. This is as true for public speaking as it is for stand-up comedy. Figure out how to make basic points as briefly as possible, then fill in the details where you have time.

#9 Not Engaging Your Audience

speaker engages with audience

Talk about things you know your audience is going to be interested in. If you can, talk about your topic in terms of their lives specifically.

As you speak, try to stick with mostly “you” statements. You should be constantly feeding the audience’s perception that this is directly relevant to them. A close second option is using “we” statements, creating the feeling that you and the audience are a team.

If you’re presenting to a small group, like a gathering around a conference table, you can alternate meeting each person’s eyes directly. For larger groups, move your gaze around the room.

Interact with your audience as much as you can. Ask them questions. Open the floor up to brainstorming. If they’re participating, they’ll be paying attention.

#10 Not Observing Other Speakers

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Never miss an opportunity to watch other public speakers in action.

Go to talks when you’re at conferences. Watch videos like mine online. Check the bulletin boards at your local college or library for public lectures (you can learn some really weird and cool stuff from those, too).

Exposing yourself to a wide range of speakers shows you both the good and the bad of public speaking.

I got to watch Ian Cleary of Razor Social speak recently, who’s an absolute master of the craft, and I was thinking to myself “man, I’ll never be as good as this guy.”

But at the same conference I saw enough presentations that made me think “okay, I’m at least this good” that I could feel positive about my skills, and aspire to get them closer to Ian’s level by learning from him!

#11 Not Moving Around

man with good posture

Whatever room you’re in, own it!

Don’t hide behind the podium.

Move around and gesture when you talk. It’s much better to look too energetic than not energetic enough.

In a lot of public speaking settings (like business meetings and conferences), people have been doing the same sit-and-listen routine for a long time. You want to offer them something that looks and feels different to get them out of their mental rut.

In one presentation that I did with John Dumas of Entrepreneur on Fire, we only had 20 people or so and a fairly small space. When we got there, we moved the chairs into a big circle and had one “hot-seat” at the center that different people took at different points in the presentation.

The change in structure really helped break up the feeling of sitting and staring at screens while someone talks from up on stage. It gave people a sense that they were there getting one-on-one advice from some guys with big successes under their belt, which made the whole experience feel very valuable to them. We got great feedback on that one.

#12 Not Utilizing the Correct Body Language

Your body language adds credibility to your speech. Avoid crossing your arms (this is a defensive gesture which puts up a barrier between you and the audience) and try to avoid fiddling with your cuffs, wallet or buttons because this makes you look nervous.

Take time to watch how the professionals do it and remember to work the room.

That means not standing in one place like a statue – you should be animated to keep your audience’s attention.

Want to learn more about body language moves that can help you gain trust? Click here to check out the 3 Secret Body Language Moves That Help You Gain Instant Trust.

#13 Not Realizing Unconscious Bad Habits

You’ll spot some bad habits as you work on your body language – things like putting your hands in your pockets or touching your face while speaking.

But I’m willing to bet you also have some bad verbal habits. Watch out for ‘filler words’. Words like:

  • Uh
  • So
  • Well
  • You know
  • Like
  • I mean
  • Anyway
  • As I was saying

These weaken the impact of what you’re saying and make you come off as unsure, unprepared, and nervous.

How to break yourself of the habit? Try making a game of it. Create a ‘filler word jar’ and drop a quarter in there every time you use a filler word. Speaking without filler words will feel odd, but you can go a long way towards breaking this habit in just one day.

The post 13 Public Speaking Mistakes To Avoid In Your Presentation appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: 13 Public Speaking Mistakes To Avoid In Your Presentation
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Published Date: Fri, 16 Feb 2024 17:58:33 +0000

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