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It is undeniable that successful automotive brands, like Mercedes-Benz, Lexus, BMW, and Porsche, have built their reputations on product excellence and innovation. Mercedes, for instance, is known for advanced engineering and luxury, Lexus for dependability, and BMW and Porsche for performance.

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Intersect by Lexus NYC; Source: Lexus

Owing to their consistent positioning and top-notch execution, these brands have become industry stalwarts with millions of admirers across the world. However, the luxury market is a competitive place, and leading brands need to keep evolving as consumer behavior changes. Accordingly, many experts believe that carmakers today must transition from being “mobility providers” to “lifestyle providers,” as it would enable them to engage with their customers in a more meaningful way.

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Lexus Performance Driving School; Source: Lexus

Not just that, lifestyle marketing complements the rise of experiential luxury, a trend that no high-end marque can afford to overlook. According to a Lexus-commissioned study on the “Future of Luxury,” 56 percent of the respondents saw luxury as a lifestyle of experiences rather than a collection of items, and 86 percent expected luxury brands to provide great experiences to customers. “Looking to the future, successful luxury brands will differentiate themselves with quality experiences and service, not just quality products,” the Japanese firm concluded.

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Ferrari XX Driving Program; Source: Ferrari

Lexus, of course, has undertaken numerous initiatives to capture a share of the experience economy. Take the case of the Lexus Performance Driving School, which invites enthusiasts to drive the company’s high-performance vehicles at popular racetracks, such as the Circuit of the Americas and the Indianapolis Motor Speedway. Meanwhile, the Intersect by Lexus retail concept, with its culinary and social offerings, is for those who wish to connect with the label in a less auto-centric setting.  

“We often talk about being a lifestyle brand and not a car brand,” said Mark Templin, former vice president of Lexus International, in an interview with Legacy Lab. “At Lexus, we don’t just want to be a part of our consumers’ lives for the 10 minutes or one hour they drive each day. We want to be a part of their lives 24 hours a day. So, how do we help their lives all the time?”

Bear in mind that Lexus’s contemporaries, especially the Europeans, provide comparable, if not more attractive, events and programs for their followers. They have also done an excellent job promoting their lifestyle products.

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By: Sanjeeva Suresh
Title: How Car Companies Are Becoming Lifestyle Providers
Sourced From: www.luxuo.com/homepage-slider/how-car-companies-are-becoming-lifestyle-providers.html
Published Date: Fri, 24 May 2024 11:06:49 +0000

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Press Release

MansBrand Unveils New Automotive Racing Section to Enhance Platform for Motor Enthusiasts

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MansBrand has announced they’re expanding their platform to include a dedicated section on automotive racing. This new area complements their existing content in men’s fashion, health, outdoor adventures, and grooming. The expanded platform aims to offer more comprehensive information and resources for automotive enthusiasts alongside its current categories.

MansBrand is known for offering a wide range of services and products for men. They provide fashion advice and trends to help men stay stylish, health news that covers physical and mental well-being, guidance for outdoor activities, and information on motor vehicles. The new automotive racing section will feature various aspects of the sport, including expert advice, product reviews, and the latest racing news.

This automotive racing section will give readers detailed comparisons and reviews of cars, motorcycles, and other vehicles. It will also include maintenance tips, safety advice, and recommendations on essential motor-related products and accessories. Readers can access comprehensive guides on the gear and equipment needed for both beginners and experienced racers.

Willis from MansBrand commented on the new addition: “Our new automotive racing section is a natural extension of what we already offer on the platform. We’ve observed that many of our users have a keen interest in motor vehicles and racing. By adding this section, we aim to meet the interests of our audience and provide them with valuable content and resources. We’re still focused on our core areas like fashion, health, and outdoor activities but now can offer more for those passionate about motorsports.”

MansBrand has always emphasized community interaction and engagement. The site features blogs where users can share experiences and tips on various topics, from fashion trends to essential grooming products. The new automotive racing section will follow the same approach, encouraging readers to discuss racing strategies, share personal experiences, and offer advice through blog posts and community forums.

The updated platform remains easy to navigate. It includes advanced search options and logically organized categories. Each product or piece of content comes with high-resolution images and detailed descriptions to help visitors make informed decisions about their style, health, outdoor activities, and now, automotive racing pursuits.

Adding automotive racing content doesn’t take away from MansBrand’s commitment to fashion. The site continues to offer a wide range of Mens Fashion items, including shirts, jeans, suits, jackets, and more. By keeping up with the latest trends, MansBrand ensures its users always have access to the best fashion advice. The platform regularly updates current trends and remains a go-to hub for all things related to men’s fashion.

In the health section, MansBrand provides information on various topics, including prostate health, heart disease, and mental well-being. It offers tips for maintaining a healthy lifestyle, provides resources for further research and treatment options, and promotes regular health check-ups and preventative care.

The outdoor and adventure category offers advice on hiking, camping, and other activities. It also includes product reviews and recommendations for outdoor gear and equipment, helping men enjoy their outdoor experiences to the fullest.

Willis further noted: “We’re excited about the positive feedback we’ve received from our users. They’ve found valuable insights and products across all sections of the site. The automotive racing section is something that many of our users were looking forward to, and it fits perfectly within our diverse range of offerings. We believe it will inspire more men to explore and engage with us.”

MansBrand is committed to continuous improvement and actively seeks and incorporates customer feedback. They aim to be a comprehensive hub for men looking to enhance various aspects of their lives, whether it’s through fashion, health advice, grooming tips, or now, automotive racing content.

By expanding their offerings, MansBrand hopes to encourage a proactive exchange of ideas and experiences. They aim to inspire men to embrace new fashion challenges, refine their style, and discover passions in automotive racing, outdoor adventure, and health-conscious living. The platform invites men from all walks of life to join its growing online community.

For a comprehensive experience, the Mens Fashion Website  also includes features that are easy to navigate. From advanced search capabilities to logically organized categories, every item is accompanied by high-resolution images and detailed descriptions.

For more details on the new automotive racing section and other categories, visit the official site.

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Motor

2024 Rodeo Drive Concours d’Elegance Preview

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The 29th annual Rodeo Drive Concours d’Elegance, powered by O’Gara Coach, will bring a full day of free family fun to Beverly Hills on Sunday, June 16. This year’s Father’s Day car show will feature 100 rare and iconic vehicles, great food and plenty of entertainment. The Rodeo Drive Concours d’Elegance, which will take place between Wilshire Boulevard and Santa Monica Boulevard from 10 a.m.-4 p.m., is one of the area’s most beloved annual events. Here’s a glimpse at what you can expect to see on California’s most iconic street:

 Ted Seven aka Ted7

Show-stopping cars

This year’s event will host a special celebration of hypercars, supercars, race cars, classics and custom-built showstoppers. Provided by exclusive private collections, passionate car enthusiasts and even some of the world’s most recognized manufacturers, this has become one of the country’s preeminent luxury car shows.

 FRANCO GUTIERREZ

Rodeo Drive Concours d’Elegance Chairman Bruce Meyer, Beverly Hills Mayor Lester Friedman, Rodeo Drive Committee President Kay Monica Rose and renowned car buff Jay Leno will present trophies to 12 award-winning entrants—from “Most Elegant” to “Best in Show”—on the main stage starting at noon.

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By: Rex McAfee
Title: 2024 Rodeo Drive Concours d’Elegance Preview
Sourced From: sportscardigest.com/2024-rodeo-drive-concours-delegance-preview/
Published Date: Mon, 10 Jun 2024 17:10:18 +0000

Did you miss our previous article…
https://mansbrand.com/speed-read-a-garage-built-ducati-996-caf-racer-and-more/

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Motor

Speed Read: A garage-built Ducati 996 café racer and more

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The latest café racers, flat trackers, and electric scooters.
We kick things off with a feel-good story of a botched Ducati 996 custom job, rescued by a talented garage builder. Then we look at a dazzling Yamaha SR500 flat tracker from 20-year-old Moritz Bree, a dustbin-faired Honda Dax from K-Speed, and a BMW CE 04 scooter from Deus ex Machina.

Ducati 996 café racer by Jaron Hall
Ducati 996 by Jaron Hall Most people would balk at the idea of customizing a Ducati 996, but Utah-based garage builder Jaron Hall’s work on this 996 is nothing short of noble. That’s because when Jaron got his hands on the 996, it was in dire need of saving.

The Ducati’s previous owner had tried to turn it into a scrambler, so it came to Jaron with no fairings, a hacked subframe, and a smorgasbord of sketchy parts. Working after hours (he has a marketing day job), and taking on the entire build solo, Jaron turned the mongrel 996 into a high-class Italian café racer.

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By: Wesley Reyneke
Title: Speed Read: A garage-built Ducati 996 café racer and more
Sourced From: www.bikeexif.com/custom-motorcycle-news-june-16-2024
Published Date: Sun, 16 Jun 2024 20:50:06 +0000

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