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While the cold weather can see bookings drop, some anglers can’t imagine anything better than celebrating the holidays with a fishing trip. During the winter months, most trips are booked just after Christmas and leading up to New Year’s Eve. Customers who want to spend the actual holidays out on the water usually plan their trips pretty last-minute, booking only a day or two in advance. But how can you make sure they choose your charter?

Tip #1: Create seasonal-specific trips in time for the holidays

When advertising your charter for the winter season, consider setting up some holiday-specific trips. You can do this by:

Creating a special holiday offer. The highest number of bookings take place just after the holidays. The week between Christmas and New Year sees a big increase in trip requests. Why not use this information to add some seasonal holiday trips?

You could advertise a post-Christmas half-day fishing adventure, or a wintry full-day ice fishing trip. Mentioning an upcoming (or recently passed) holiday will stand out to potential customers, especially if you combine it with a special holiday price. Then you just need to set the seasonality so these trips last for a specific weekend or across the holiday period.

Tagging fish species for each trip. Using the My Trips app, you can tag fish species that customers are likely to target during each trip. If you already have these set up, you can change them to show what the fishing in your area currently looks like. Maybe there are certain species that customers can only target during the holiday season. Tagging them on the relevant trip is a great way to bring attention to them.

Tip #2: Write reports so customers know what to expect

So you have your holiday trips set up, but how can you let customers know what to expect? You know that winter fishing in your area looks pretty different to summer fishing, but your customers may not. As well as tagging fish species for each trip and writing an informative description, you can also publish fishing reports for recently completed trips. You can include:

  • Which fish were biting when you were last out on the water
  • What the water and weather conditions were like
  • Pictures and videos of the trip

Over 4,000 people search for “fishing reports” in the USA per month. Writing informative reports greatly increases your chances of being found through Google, Bing, and other search engines, as well as FishingBooker. When you publish a fishing report, it automatically appears at the top of the reports page, giving you instant exposure. This has an especially big impact during quieter times of the year, such as the winter months.

Include words related to the holidays in the title of your report. If a customer is scrolling through a location page or the reports page, this will grab their attention. Photos and videos also hugely increase a customer’s likelihood to click. Images of the trip’s catch are a great way to set expectations and create excitement.

You can also go one step further during the holidays. If you have accessories like Santa hats, tinsel, or a frozen lake as a backdrop, why not use them in the photos to get even more attention?

Tip #3: Use social media to promote, promote, promote

You’ve added special holiday trips to your listing. You’ve made sure you’ve tagged the most commonly targeted fish for each trip. You’ve written reports to let customers know what fishing in your location looks like. How can you make sure this information reaches the largest number of potential guests?

Social media, of course. Over 50% of travellers say they make plans to visit a specific destination based on an image or video shared by friends, colleagues, family members, or peers on social media. Whether you prefer Instagram or Facebook, these platforms let you share your business beyond FishingBooker, no matter the time of year. It only takes a few minutes, too.

Simply upload a recent image of happy customers with their catch, use the caption or post to tell potential guests that you’ll be out on the water during the holidays, and include a link to your FishingBooker listing.

A photo of a happy kid standing and holding a fish in each hand caught while fishing in Bradenton
A happy customer – this would make a great social media post!

If a customer reaches out to you requesting a personalized fishing trip, you can send them a special offer adapted to suit their wishes. Not only can you fill up your calendar with additional trips, but you’ll be going the extra mile to help your customers have an unforgettable holiday season!

Tip #4: Change your notice period so you can accept more bookings

In general, FishingBooker customers book 0–7 days in advance of their trip. When the winter holiday season starts, most trips are booked only a day or two in advance. We all know how busy this time of year gets, so it makes sense that everything is a little more last-minute!

You can actually use this to your advantage. Activate Instant Book, and customers will be able to book a trip with you straight away. Over 70% of customers opt for listings with Instant Book, so just turning it on can mean a boost in bookings. All you need to do is keep your calendar updated to make sure your trips don’t overlap.

If you’ve already activated Instant Book, take a look at your current advance notice period. If you have the capacity, try setting it to 1–2 days before the trip. This means you’ll be ready and waiting for those customers who book last-minute trips. Your Instant Book settings are flexible and let you adapt to different booking patterns easily. Once the holiday season is over, you can always re-adjust your notice period.

Do you have any tips or tricks on how to increase bookings during the holidays? What do your trips usually look like during this season? Let us know in the comments below – we love hearing from you!

The post How to increase your bookings during the holidays appeared first on FishingBooker Blog.

By: Katie
Title: How to increase your bookings during the holidays
Sourced From:
Published Date: Wed, 30 Nov 2022 12:01:42 +0000

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Inside the hunt for new physics at the world’s largest particle collider

In 1977, Ray and Charles Eames released a remarkable film that, over the course of just nine minutes, spanned the limits of human knowledge. Powers of Ten begins with an overhead shot of a man on a picnic blanket inside a one-square-­meter frame. The camera pans out: 10, then 100 meters, then a kilometer, and eventually all the way to the then-known edges of the observable universe—1024 meters. There, at the farthest vantage, it reverses. The camera zooms back in, flying through galaxies to arrive at the picnic scene, where it plunges into the man’s skin, digging down through successively smaller scales: tissues, cells, DNA, molecules, atoms, and eventually atomic nuclei—10-14 meters. The narrator’s smooth voice-over ends the journey: “As a single proton fills our scene, we reach the edge of present understanding.”

During the intervening half-century, particle physicists have been exploring the subatomic landscape where Powers of Ten left off. Today, much of this global effort centers on CERN’s Large Hadron Collider (LHC), an underground ring 17 miles (27 kilometers) around that straddles the border between Switzerland and France. There, powerful magnets guide hundreds of trillions of protons as they do laps at nearly the speed of light underneath the countryside. When a proton headed clockwise plows into a proton headed counterclockwise, the churn of matter into energy transmutes the protons into debris: electrons, photons, and more exotic subatomic bric-a-brac. The newly created particles explode radially outward, where they are picked up by detectors.

In 2012, using data from the LHC, researchers discovered a particle called the Higgs boson. In the process, they answered a nagging question: Where do fundamental particles, such as the ones that make up all the protons and neutrons in our bodies, get their mass? A half-­century earlier, theorists had cautiously dreamed the Higgs boson up, along with an accompanying field that would invisibly suffuse space and provide mass to particles that interact with it. When the particle was finally found, scientists celebrated with champagne. A Nobel for two of the physicists who predicted the Higgs boson soon followed.

But now, more than a decade after the excitement of finding the Higgs, there is a sense of unease, because there are still unanswered questions about the fundamental constituents of the universe.

Perhaps the most persistent of these questions is the identity of dark matter, a mysterious substance that binds galaxies together and makes up 27% of the cosmos’s mass. We know dark matter must exist because we have astronomical observations of its gravitational effects. But since the discovery of the Higgs, the LHC has seen no new particles—of dark matter or anything else—despite nearly doubling its collision energy and quintupling the amount of data it can collect. Some physicists have said that particle physics is in a “crisis,” but there is disagreement even on that characterization: another camp insists the field is fine and still others say that there is indeed a crisis, but that crisis is good. “I think the community of particle phenomenologists is in a deep crisis, and I think people are afraid to say those words,” says Yoni Kahn, a theorist at the University of Illinois Urbana-Champaign.

The anxieties of particle physicists may, at first blush, seem like inside baseball. In reality, they concern the universe, and how we can continue to study it—of interest if you care about that sort of thing. The past 50 years of research have given us a spectacularly granular view of nature’s laws, each successive particle discovery clarifying how things really work at the bottom. But now, in the post-Higgs era, particle physicists have reached an impasse in their quest to discover, produce, and study new particles at colliders. “We do not have a strong beacon telling us where to look for new physics,” Kahn says.

So, crisis or no crisis, researchers are trying something new. They are repurposing detectors to search for unusual-looking particles, squeezing what they can out of the data with machine learning, and planning for entirely new kinds of colliders. The hidden particles that physicists are looking for have proved more elusive than many expected, but the search is not over—nature has just forced them to get more creative.

n almost-complete theory

As the Eameses were finishing Powers of Ten in the late ’70s, particle physicists were bringing order to a “zoo” of particles that had been discovered in the preceding decades. Somewhat drily, they called this framework, which enumerated the kinds of particles and their dynamics, the Standard Model.

Roughly speaking, the Standard Model separates fundamental particles into two types: fermions and bosons. Fermions are the bricks of matter—two kinds of fermions called up and down quarks, for example, are bound

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By: Dan Garisto
Title: Inside the hunt for new physics at the world’s largest particle collider
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Published Date: Tue, 20 Feb 2024 10:00:00 +0000

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Transforming document understanding and insights with generative AI

Adobe AI

At some point over the last two decades, productivity applications enabled humans (and machines!) to create information at the speed of digital—faster than any person could possibly consume or understand it. Modern inboxes and document folders are filled with information: digital haystacks with needles of insight that too often remain undiscovered.

Adobe AI Assistant 1000px 1

Generative AI is an incredibly exciting technology that’s already delivering tremendous value to our customers across creative and experience-building applications. Now Adobe is embarking on our next chapter of innovation by introducing our first generative AI capabilities for digital documents and bringing the new technology to the masses.

AI Assistant in Adobe Acrobat, now in beta, is a new generative AI–powered conversational engine deeply integrated into Acrobat workflows, empowering everyone with the information inside their most important documents.

ccelerating productivity across popular document formats

As the creator of PDF, the world’s most trusted digital document format, Adobe understands document challenges and opportunities well. Our continually evolving Acrobat PDF application, the gold standard for working with PDFs, is already used by more than half a billion customers to open around 400 billion documents each year. Starting immediately, customers will be able to use AI Assistant to work even more productively. All they need to do is open Acrobat on their desktop or the web and start working.

With AI Assistant in Acrobat, project managers can scan, summarize, and distribute meeting highlights in seconds, and sales teams can quickly personalize pitch decks and respond to client requests. Students can shorten the time they spend hunting through research and spend more time on analysis and understanding, while social media and marketing teams can quickly surface top trends and issues into daily updates for stakeholders. AI Assistant can also streamline the time it takes to compose an email or scan a contract of any kind, enhancing productivity for knowledge workers and consumers globally.

Innovating with AI—responsibly

Adobe has continued to evolve the digital document category for over 30 years. We invented the PDF format and open-sourced it to the world. And we brought Adobe’s decade-long legacy of AI innovation to digital documents, including the award-winning Liquid Mode, which allows Acrobat to dynamically reflow document content and make it readable on smaller screens. The experience we’ve gained by building Liquid Mode and then learning how customers get value from it is foundational to what we’ve delivered in AI Assistant.

Today, PDF is the number-one business file format stored in the cloud, and PDFs are where individuals and organizations keep, share, and collaborate on their most important information. Adobe remains committed to secure and responsible AI innovation for digital documents, and AI Assistant in Acrobat has guardrails in place so that all customers—from individuals to the largest enterprises—can use the new features with confidence.

Like other Adobe AI features, AI Assistant in Acrobat has been developed and deployed in alignment with Adobe’s AI principles and is governed by secure data protocols. Adobe has taken a model-agnostic approach to developing AI Assistant, curating best-in-class technologies to provide customers with the value they need. When working with third-party large language models (LLMs), Adobe contractually obligates them to employ confidentiality and security protocols that match our own high standards, and we specifically prohibit third-party LLMs from manually reviewing or training their models on Adobe customer data.

The future of intelligent document experiences

Today’s beta features are part of a larger Adobe vision to transform digital document experiences with generative AI. Our vision for what’s next includes the following:

Insights across multiple documents and document types: AI Assistant will work across multiple documents, document types, and sources, instantly surfacing the most important information from everywhere.AI-powered authoring, editing, and formatting: Last year, customers edited tens of billions of documents in Acrobat. AI Assistant will make it simple to quickly generate first drafts, as well as

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By: Deepak Bharadwaj
Title: Transforming document understanding and insights with generative AI
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Published Date: Tue, 20 Feb 2024 16:08:01 +0000

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REVIVING LEGENDS: The Timeless Transformation of a ’66 Corvette Resto-Mod

1966 Corvette Convertible 01 200x133 1 jpg


REVIVING LEGENDS: The Timeless Transformation of a ’66 Corvette Resto-Mod

Written by Nicole Ellan James


Resto-Mods have surged in popularity within the collector car community, and it’s easy to see why. These vehicles, characterized by their classic appearance combined with modern upgrades, encompass everything from sleek bodywork to advanced technology and powertrain enhancements. In recent years, the appeal of Resto-Mods has skyrocketed among buyers, with Corvettes standing out as constant favorites within this category.

The fusion of yesteryear’s charm with today’s innovation presents enthusiasts with an enticing combination of nostalgia and exhilaration. Resto-Mods embody this harmonious union, delivering the timeless allure of vintage aesthetics alongside the excitement of modern driving experiences. They serve as a compelling tribute to automotive history, capturing the essence of bygone eras while embracing the advancements of the present day.

Imagine a stunningly restored 1960s Corvette, now boasting a fuel-injected powerhouse, enhanced suspension and state-of-the-art infotainment system. This is precisely the transformation custom builder Jeff Hayes orchestrated with this 1966 Chevrolet Corvette convertible Resto-Mod, a project finished in October 2022.

Under the hood, an LS3 V8 engine rated with 540 horsepower is the starting point. The LS3 is known for its formidable power and relentless performance. Paired seamlessly with a 4L70E automatic transmission, this dynamic duo ensures smooth acceleration with precise shifts, for what’s sure to be an incredible driving experience.

Beneath its sleek exterior, this Corvette rests upon an Art Morrison sport chassis, renowned for its exceptional strength, agility and precision engineering. This high-performance foundation offers modern stability and handling, allowing the Corvette to carve through corners with confidence and command the road with authority. Bringing this Resto-Mod’s performance to a smooth halt are 4-wheel Wilwood disc brakes. Whether you’re pushing the limits on the open road or cruising through city streets, these brakes can deliver consistent and reliable braking performance, providing peace of mind and control in almost any driving scenario.

Finished in Bright Red paint, the exterior of this Corvette is complemented by a Saddle Brazilian leather interior.

Completing the look are striking Schott wheels, which accentuate the classic lines of the vehicle while adding a touch of contemporary flair. The wheels are wrapped in custom red line tires that not only enhance the aesthetic appeal but also ensure a smooth and responsive ride.

Step inside, and you’ll find a sanctuary of modern comfort and convenience seamlessly integrated into the classic design. The interior of this Resto-Mod features a Vintage Air system, ensuring the climate inside the cabin is comfortable regardless of the weather outside. A cutting-edge AM/FM Bluetooth stereo system delivers crystal-clear sound, allowing you to soundtrack your journey with your favorite tunes wirelessly. Other amenities include power steering and power windows for modern convivences.

This 1966 Chevrolet Corvette is selling with No Reserve at the 2024 Palm Beach Auction, April 18-20 at the South Florida Fairgrounds. Register to bid today to take this one-of-a-kind Resto-Mod Corvette home with you.

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By: Barrett-Jackson
Title: REVIVING LEGENDS: The Timeless Transformation of a ’66 Corvette Resto-Mod
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Published Date: Tue, 20 Feb 2024 16:23:35 +0000

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