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Make More Money?

Work Less?

That’s the dream, right.

Whenever I say this to other business owners, their eyes light up.  

This “equation” is one of the reasons we started our businesses in the first place.

To have the FREEDOM to escape the hours of the 9-5  (actually the 5-9) while also having unlimited earning potential.  Maybe not unlimited – but a million dollars a year would be nice, right?

gent at work desk

In this article, I’m going to break out ten tips I learned to work less and earn more.

Let’s continue with the topic.

These tips work or at least have worked for me as I’ve been able to decrease the number of hours I’ve worked while increasing my income to a point where I make more in one month than I used to make in an entire year.

Ready for the tips? Read on!

1. Solve A Burning Problem

man repairing damaged wall

You MUST solve a problem.

I see so many wannabe business owners starting “businesses” based on their passion. They have a passion for dance, for style, for backpacking.

But the question is – WHAT PROBLEM do they solve. All the passion in the world is not going to get a person to pay you money unless you solve a problem for them.


Burning problem – Your toilet is backed-up.  When this happens – you don’t care if the plumber charges triple-time because it’s 2 AM and it’s Christmas Eve. You pay up because you don’t want crap spilling into your holiday celebration.

Non-Burning Problem – You want to dress better.  You’re looking to hire a consultant to clean your closets and helping you choose interview attire.  You give yourself 30 to 60 days to make this happen and are looking for the best deal.

Do you see the difference?

One is in demand and the customer doesn’t care about the price as they need the problem solved immediately.  

The second could be a viable business, but there is no sense of urgency and the customer has no reason to pay top dollar.

(FYI – the image consultant COULD improve their offer and focus on lawyers and only take on 3 clients a month.  Now they have a lot more bargaining power and potential buyers feel that they might be left out and hence are triggered to buy).

Unless you solve a problem you’ll be nagged by that feeling of:

“Why am I Unsuccessful?”

2. Sell To Customers Capable Of Paying

If your prospective customers don’t have money – you don’t a business. You have a charity!

A business is the exchange of currency for a product or service – you have to make money to survive as an entrepreneur.

To ensure your potential customers can pay – do the research BEFORE you build the business to target them. You have to do the numbers and create a business model to identify what the potential for revenue is.

One of the surest ways to predict customer buying power and future shopping habits are to look at what the customer has done in the PAST twelve months.

rich looking guy

Examples of great customers to target:

  • Married women with 2-3 children whose household earns between 60 and 90K. This is historically a great demographic as they control the household spending and need to purchase various supplies regularly.
  • Single men with an annual salary of 50-150K. Great demographic for luxury goods such as high-end clothing, alcohol, cars, and items that project status.
  • Families with college-age children earning over 100K per year. Despite having tuition bills, they historically have invested in their children and are open to additional classes and products to ensure their success.

Target markets you need to be careful of:

  • Children between the ages of 2-5 – I have a friend who created a YouTube channel targeting this demographic and despite building up over 1.5 million subscribers and 1 billion views she has had trouble monetizing!
  • Students– Although they are a large demographic and spend 10-25K per year on education, they have little disposable income and are a fickle audience.
  • Retirees – A growing demographic with large savings, they also have a set income and a lot of time to shop for the best deal.

3. Be Memorable

What’s worse? To create a negative impression where people gossip about you or to never be noticed?

Believe it or not, I would say it’s better to have the negative gossip than nothing. At least with the negative, you can work to turn it to your advantage and possibly even change opinions. But in the end – they know who you are.

To never be noticed is not to be remembered. You don’t want to have this happen to you.



good handshakes for men

Focus on connecting with people when they meet you or see your product/service?

Example: When I meet people at a networking event the exchange often goes like this:

Me: Hi, I’m Antonio

Them: Hi, I’m Jim. Nice to meet you. So what do you do?

Me: You know how most men don’t dress well? (I state a problem to get them to think and relate to me a personal story or details)

Them: Yeah, my son needs to learn the importance of dressing better. He went into an interview dressed in a T-shirt! That didn’t go well. (by saying this – the person has made it personal and memorable for both of us!)

Me: Well I wish you would have met me sooner J I use science and military history to create YouTube videos that make dressing sharp simple for regular guys. Whether it be an app, infographic, or written article – my company Real Men real Style makes Fashion easy to understand. (I solve his problem and instantly become REFERABLE)

Them: Wow – I’m going to check it out and share it with my son.

4. Make Exchange Of Money EASY

Have you ever tried to send mail and found the post office was closed on an obscure holiday. Or that it was closed EXACTLY at 5PM – the same time you get off work.

Or banks – heck, they’re known to have “banker hours”. How can you even go in and get something done when they open after you head to work and are closed when you get off. Head over on your lunch hour……that’s nice, guess you’re skipping lunch.

man sets budget counting dollar bills

The point is these “businesses” are two examples of BAD business practice. Make yourself available to your customer so they can give you money. And then they try to give you money – give them options to give it to you.

Payment plans?  Advanced payment options?  Accepting credits, Moneygram, or wire transfer.  Now I’m not going to say you ALWAYS need to accept payment terms which cause extra wo.k – especially if you’re growing well and taking cash puts you in a risk situation.  

But perhaps doubling the size of your buy button or adding a another one so people can find it on your website is a simple thing you can do to double sales.

Clear the path – make the exchange of money simple and you’ll get more of it!

5.  Develop Your Expertise

Experts are paid more than generalists. Yes, there are exceptions but normally we perceive someone who has niche down and studied deep in a particular field as more knowledgeable and therefore more valuable. This equates into a higher payday for the same amount of work that the generalist spends on a similar project.

How to develop your expertise?  Well, first it’s important to note there are types of expertise.

man with good posture

Knowledge Expertise – This is developed through thousands of hours of study and experience.  It’s been said that 10,000 hours of study are needed for expertise – I’m not sure about this but I do know that there are no shortcuts to becoming knowledgeable about a topic.  

The secret is study, work, study, work, and then more study work.  Pretty simple!

Known Expertise – this is the rock star doctor whose on television and everyone knows his name.  Is he a better doctor than your personal physician?  No, probably not.  

But yet this rockstar doctor – because of his well-known expertise and celebrity status – he can command a HUGE premium compared with a normal physician.  Maybe not for seeing patients, but definitely for giving speeches.

Known expertise can be achieved through writings articles, books, pamphlets, creating videos, and other means of distributing content where the expert is noted as the owner/creator.  I’ve done this with Youtube in the Men’s Style Industry.  

Even though I am not the most knowledgeable person on style – I’m recognized and afforded opportunity because of being known.

6. Set Boundaries

The French seem to have it right. They have 35 hour work weeks.

I enjoy my doing my job. I like making videos and posting articles that help men take control of how they present themselves to the world.

I love hearing from men that I have helped. But at the same time, I also have a family that I want to spend as much time as possible with. I want to be around for all of the important parts of the day with my children and my wife.

How do you do this?

stowatch counting down time

First, I have a separate QUIET location (lets you get into the zone) where I do all of my work. You have to set work hours and have a location where you can concentrate and get your tasks done without unnecessary interruptions.

Once you have a good place to work, focus on the task that yields the most results.

Think about the Pareto Principle: Twenty percent of your effort will yield 80% of your return, and 4% of your work yields you 60% of your income.

This is really important for people who want to spend time with their families and friends or enjoying their hobbies.

What do I do?

I set appointments to spend time with my family.

I schedule everything.

Because I schedule everything, I’m always home for breakfast and dinner with my family.

7. Pay Someone To Work For You

Are there certain things you hate doing? As an entrepreneur with a family, there are certain things that just have to be done. There is no way around it.

My lawn has to be mowed, my house has to be cleaned, and my emails have to be answered.

These things take time and frankly, I would rather not have to do them.

That is why  I pay someone to do these things so that I can better focus my time on my business and my family.

how ideal social media profile should look for young professional

On the business side, I pay someone to build my social media, answer my emails, and edit my videos and podcasts.

When you hire someone to do these things for you, a burden is lifted off your shoulders and you start to feel motivated and energized to do the things that are most important and yield the highest results.

8. Measure Everything

I am always striving to improve myself as a person and to make my business more efficient and profitable.

I measure the things that are important to me. Without measuring something you don’t know if it’s getting better or worse. You can’t improve if you don’t measure to see what is getting better and what isn’t.

Time is valuable to me. I measure how many hours I am awake, working, sleeping, and enjoying entertainment.

I measure my money. How much am I saving, earning, and spending? I make adjustments as necessary. If I realize that I am not getting enough sleep I cut back on my work. Or maybe discover that I am spending too much money on certain things and decide to cut back.

I always Lead and Lag with my business. There are certain things you can’t control but others you can.

For example, I can control the Lead part of my business. Lead is the traffic and emails that I collect from my website. Lag is what I earn and what I make.  

I can’t control how many of my products I sell, but I can control things like how many emails I send out over a certain period of time. I know that emails generate sales. I measure which type of emails work the best and I improve on them.

Remember that how you measure is as important as what you measure. Don’t just measure things for the sake of measuring though. You have to clearly define what your goal is.

9. Detailed Training To Solve Specific Problems

I went to a private liberal arts college. I remember going to South America and studying insects and having to write up papers. I asked the reason and I was told it was to get funding.

It seems science people don’t think about monetization and that is great.

If you want to be successful in business, you can’t be learning just for the sake of learning.

college graduation and money

You have to focus, study, and learn only those things that are absolutely necessary to improve your company and your profits.

If you need to learn how to sell on Facebook, learn how to get this detailed training.

If you need learn about affiliate marketing, laser in on the best information that focuses on affiliates sales.

There is a time and a place for constant education. Constant education is learning for the enjoyment of learning. This is a great thing to do and if you have a passion outside of your business, you can schedule your personal free time to learn about different things.

But in order to constantly improve your business, you need to focus in on very detailed training that matters most to your business.

10. Hire A Mentor

Why should you hire a mentor?

Because the best mentors out there are not free. They are busy. Here is an example:

Think of a mentor as a guide to help you climb Mount Everest. These guides, known as sherpas, are experts at climbing the mountain. They have made the climb many times. They know how to prepare and how to react to emergencies.

I would never dream of trying to climb Mt. Everest on my own.

So why do people try and go about it on their own in business?

Wouldn’t it be easier to find a mentor who has built multi-million dollars business?

I advise you to pay for a mentor. Money makes you take it seriously.

2 men in office arguing over work

Here are some of the benefits of having a business mentor:

  • You have someone to hold you accountable.
  • You have someone to bounce ideas off of.
  • You have someone to help keep you motivated.
  • You have someone to keep you confident and feeling self-assured.
  • You will have someone to help keep you focused.
  • You will have wisdom and guidance from someone who has been there and done that.

To summarize it:

  1. Identify Urgent Problems: Focus on services or products that solve immediate and pressing issues for customers, as these tend to command higher prices and loyalty.
  2. Evaluate Your Offerings: Assess whether your business solves a ‘burning problem’. If not, pivot or refine your offerings to meet urgent needs.
  3. Understand Your Market: Clearly identify who has these urgent problems and tailor your marketing to speak directly to their pain points.
  4. Price Accordingly: Don’t be afraid to charge premium prices for solutions to urgent problems, as customers are often willing to pay more for immediate relief.
  5. Streamline Operations: Look for ways to reduce the time you spend on non-essential tasks, possibly through automation or outsourcing.
  6. Focus on Value, Not Time: Shift your business model from time-based billing to value-based pricing, where possible.
  7. Leverage Testimonials: Use success stories and testimonials from customers you’ve helped solve urgent problems to attract more business.
  8. Continuously Learn: Stay informed about the pressing problems in your industry and adapt your solutions to meet these evolving needs.
  9. Build a Strong Network: Connect with other professionals and businesses that can refer clients with urgent needs to you.
  10. Prioritize Your Health: Remember that working less isn’t just about earning more, but also about maintaining your health and well-being for long-term success.

The post How To Work Less And Make More Money appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: How To Work Less And Make More Money
Sourced From:
Published Date: Mon, 12 Feb 2024 15:27:19 +0000

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How to Reduce Hair on Your Back: Men’s Methods for Hair Removal

How to Reduce Hair on Your Back

man in water with hairy back

Knowing how to get rid of a hairy back is essential knowledge for most men over 30.

Trust me, gents – it’s not a great look. Most women hate back hair and think it’s one of the most unattractive qualities a guy can have. But what’s a stylish man to do? It’s not exactly the most accessible area to shave and keep well-groomed.

As ever, it’s my job to get you guys in the know. In today’s article, you’ll discover:

  1. What Causes Back Hair?
  2. Can You Shave Back Hair?
  3. Should Men Wax Their Back Hair?
  4. Does Hair Removal Cream Work On Back Hair?
  5. Laser Hair Removal
  6. What’s The Best Way To Remove Back Hair On Men?

#1 What Causes Back Hair?

DNA chain

Most men have some level of hair on their backs, and while it’s not always the most attractive look, it’s generally considered normal. After all, guys have hair everywhere else on their bodies, so why wouldn’t we have hair on our backs?

I know that’s no consolation for you guys that suffer from it and want to know how to get rid of a hairy back fast. The fact is, for some men, back hair can be excessive and cause a multitude of problems! Guys with thicker back hair often suffer from more sweat build-up, body odor; and a feeling of being less attractive.

First off, let me say this. It’s not your fault! The level of growth in your back hair is completely out of your control. For most guys, it’s caused by one of two main factors.

Hormones are responsible for regulating many different bodily functions, including hair growth. When testosterone levels are high, this can trigger excess hair growth in various areas of the body, including the back.

Genetics also plays a role in how much back hair a man has. If your father or grandfather was hairy, chances are you will be too.

Fortunately, there are ways to manage and even remove back hair – so there’s still hope! Check it out below.

#2 Can You Shave Back Hair?

safety razor

Want to know how to get rid of a hairy back? Shaving is the most obvious solution, right?

Not necessarily. Shaving your back hair can be a little tricky, but if you follow these steps you’ll be able to do it without any problems.

As with any kind of shaving, make sure that you use a sharp razor and always shave in the direction the hair grows! Trust me, shaving cuts on your back hurt – so avoid them at all costs by preparing your back properly.

Start by wetting your skin and the hair with warm water to soften it up. Lather up shaving cream or soap on the area you’re going to shave and then start shaving slowly and carefully. Rinse off any remaining cream or soap when you’re finished.

Okay, I hear you gents. What if the hair you want to shave is growing somewhere you can’t reach? Well, there are a few options here.

  1. You can either ask a friend or family member to help you out
  2. You can use a long-handled razor

If I’m being honest, there are easier ways to get rid of back hair without risking a gnarly back wound. So shaving should be a last resort.

Avoid doing the man thing and thinking you can create some kind of shaving device out of a safety razor and mop handle. Sure, taping your face razor to a stick might SEEM like a good way of getting to those hard-to-reach places, but I guarantee you’ll just end up cutting your back to ribbons.

#3 Should Men Wax Their Back Hair?

hair removal wax

If shaving your back hair isn’t within your reach (see what I did there?), waxing is a great alternative that will leave your skin smooth and hairless for weeks at a time.

However, I’d be doing you guys a disservice if I didn’t tell you that waxing hurt – a lot. Sure, you’re a big, strong guy who isn’t afraid of a little wax, but just be aware it’s no walk in the park.

If you’re not too familiar with waxing, here are a few tips to help you out:

  1. Make sure that the area is clean and dry before you start waxing
  2. Apply a thin layer of wax to the area you want to treat
  3. Press the strip onto the wax and rub it in place
  4. Hold the skin taut and pull the strip quickly in the opposite direction of the hair growth
  5. Rinse off any remaining wax or soap when you’re finished

I’m guessing you’ve worked out that this isn’t something you’re going to be able to achieve on your own. Most of these solutions to getting rid of back hair require some level of input from a third party – after all, your back is a tricky place to reach on your own.

Waxing can be a great way of removing hair from your body for longer periods of time. This is because it actually pulls the hair out from the root, rather than just cutting it at skin level as shaving does.

The downside to waxing is that it’s quite a painful process (especially if you’ve never done it before). But if you can handle the pain, it’s definitely worth considering if you’re wondering how to get rid of a hairy back.

#4 Does Hair Removal Cream Work On Back Hair?

shaving cream gel foam

Whether you’re dealing with a few rogue hairs or a full-on back beard, hair removal cream can be an effective way to get rid of unwanted hair.

Also known as depilatory cream, this type of hair removal product works by breaking down the structure of the hair shaft. This process is known as chemical decomposition, and it essentially dissolves the protein bonds that hold the hair together.

As a result, the hair becomes weak and brittle, and it can be easily removed from the skin. Depilatory creams typically contain active ingredients such as sodium thioglycolate or calcium thioglycolate.

Hair removal cream is an easy and convenient way to deal with unwanted hair, and it can be used on any part of the body. Just remember to always test the cream on a small patch of skin before using it over a larger area.

To help you guys out, here’s a step-by-step guide to applying and rinsing off hair removal cream:

  1. Start by reading the instructions on the product packaging. This is important, as different creams have different application times
  2. Apply the cream to the area you want to treat, making sure to avoid any cuts or open wounds
  3. Leave the cream on for the recommended amount of time
  4. Wipe away the cream with a damp cloth or shower off in the case of a shaving gel
  5. Rinse your skin thoroughly with warm water and pat dry

It’s really that easy. Just be careful not to over-apply the cream or leave it on for too long! This can result in some pretty nasty burns and skin damage.

I should mention that hair removal cream isn’t the best option when considering the health of your skin. After all, it’s essentially using harsh chemicals to break down the hairs on your body! If you have sensitive skin, avoid hair removal cream at all costs!

#4 Laser Hair Removal

laser hair removal from men's back

Laser hair removal is a process that uses a laser to remove unwanted hair. The laser emits a beam of light that is absorbed by the pigment in the hair follicle. This causes the follicle to heat up and destroy the hair.

Laser hair removal is an increasingly popular method of hair removal, and it can be used on any part of the body. However, it’s becoming increasingly popular among men who want to get rid of back hair – and for good reason!

Laser hair removal is a relatively painless procedure, and it can be extremely effective at removing hair for longer periods of time without the need for harmful chemicals or awkward shaving requests.

Of course, it isn’t cheap – but did you really think a procedure involving futuristic lasers would be? If you can afford it, just make sure to do your research and find a reputable clinic before booking in for treatment!

At your hair removal sessions, the process will be something like this:

  1. You’ll be asked to lie down on a bed or table
  2. The clinician may apply a cooling gel to the area that’s being treated. This is to reduce the discomfort caused by the laser’s heat
  3. The area to be treated will be exposed, and the laser will be passed over your skin
  4. You may feel a little bit of discomfort, but this is usually described as a ‘pricking’ or ‘stinging’ sensation
  5. After the treatment, you’ll probably have some redness and swelling in the treated area. This is normal and should subside within a few hours.

Remember: Laser hair removal is a safe and effective way to remove unwanted back hair, but it should only be performed by a qualified professional.

#6 What’s The Best Way To Remove Back Hair On Men?

Whats The Best Way To Remove Back Hair On Men

With so many options available, it’s hard to pinpoint exactly which method of back hair removal is ‘best’. I think a lot of it comes down to your own personal circumstances and pain thresholds.

Ultimately, you need to decide which method is best for you. If you’re looking for a temporary solution that’s quick and easy, then shaving or hair removal cream might be your best bet. If you’re willing to spend a bit more money for longer-lasting results, then laser hair removal could be the way to go.

Of course, there’s always waxing. If you’re looking for a middle ground between shaving and laser hair removal, then waxing might be the answer. It’s more expensive than shaving, but it lasts longer and isn’t as harsh on your skin as laser hair removal.

Whatever you decide, just make sure to do your research and take into account any potential risks involved. No one wants to end up with a nasty infection or permanent scarring!

The post How to Reduce Hair on Your Back: Men’s Methods for Hair Removal appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: How to Reduce Hair on Your Back: Men’s Methods for Hair Removal
Sourced From:
Published Date: Mon, 22 Jul 2024 10:01:19 +0000

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9 Classic Summer Haircuts for Men to Beat the Heat

Summer Hairstyle

three men featuring different summer haircuts

We’re well into summer now, and if you’re doing it right, chances are you’re getting out a lot more than in the winter. Which presents you with the perfect time for a refresh and a great opportunity to debut a new look.

What better way to do that than by trying out a new hairstyle? The warm weather and laid-back vibes of the summer season typically call for hairstyles that are both practical and stylish.

Whether you’re hitting the beach, attending a summer wedding, or just looking to stay cool (and look good), don’t sweat it – we’ve got something for you.

Here’s a comprehensive guide to the best summer hairstyles for men in 2024, complete with tips on how to achieve and maintain them.

1. The Buzz Cut

buzz cut summer hairstyle

Having made somewhat of a comeback in recent years, the buzz cut is arguably a timeless and classic look that’s perfect for the hot summer months.

Less hair more or less equates to less heat, and in some circumstances, it offers just a little bit of edge to an otherwise clean-cut appearance, and can be interpreted as both professional and grungy – depending on what you’re going for.

It’s low-maintenance, easy to do at home, and helps keep you cool. Not to mention, the buzz cut can be tailored to suit your personal style, whether you prefer a super short length or something a bit longer.

How to Achieve It:

  • Use clippers with the desired guard length.
  • Start at the top and work your way down, covering the full scalp area.
  • Ensure even coverage by going over each section multiple times.

Maintenance Tips:

  • Regular trims every two to three weeks.
  • Make sure to frequently moisturize your scalp to prevent dryness – try incorporating it into your skincare routine.

2. The Crew Cut

man with a classic crew cut hairstyle

The crew cut is another short style that’s perfect for a warm weather. It’s slightly longer on top than a buzz cut, giving you more styling options. The sides and back are usually tapered, creating a clean, professional look. When people think of classic and clean-cut, the crew cut is arguably the gold standard.

How to Achieve It:

  • Clippers for the sides and back, scissors for the top.
  • Blend the top into the sides for a smooth transition.
  • Keep the top short enough to maintain the style but long enough to allow for some texture.

Maintenance Tips:

  • Trim every three to four weeks.
  • Use a light pomade or styling cream for added texture.
  • Regularly wash and condition to keep your hair healthy.

3. The Undercut

undercut haircut for warm weather

The undercut is a sharp, versatile style that works well in any season, but it’s particularly great for the summer months.

The sides and back are shaved or cut very short, which helps keep you cool, while the top is left significantly longer, offering some extra styling material. This contrast creates a striking look that can be styled in various ways – both casually and more professionally.

How to Achieve It:

  • Shave or clip the sides and back to the desired length.
  • Leave the top long and style as desired.
  • Use a comb to create a clean part line.

Maintenance Tips:

  • Regular trims for the sides and back every two to three weeks.
  • Style the top with a lightweight gel or mousse.
  • Regularly wash and condition to keep your hair healthy.

4. The Middle Part

man wearing turtleneck sweater with a classic middle part “curtains” hairstyle

Also commonly referred to as “curtains,” the classic middle part is reminiscent of 90s heartthrobs and a polished, ivy-inspired look. With a short-to-medium length and a flattering framing of one’s face, there’s a reason this style has made a massive comeback in recent years.

How to Achieve It:

  • Grow out the fringe and keep the side/back tidy.
  • Wet hair, brush back, then create the part in the middle.
  • Brush upwards and away from the middle part.
  • Use a blow dryer to create volume at the front.
  • Apply a strong hold pomade to maintain the shape, or alternatively use a lightweight clay/cream along with holding spray.

Maintenance Tips:

  • Trim every three to four weeks.
  • Regularly wash and condition to maintain healthy hair.

5. The Textured Crop

man with a textured crop hairstyle

The textured crop is a trendier look with a fairly wide range of appeal. As a summer hairstyle, it excels for its practicality. It’s short, easy to style, and works well with the natural texture of most guys’ hair. The messy, tousled look is perfect for a laid-back summer vibe.

How to Achieve It:

  • Keep the sides and back short.
  • Leave the top slightly longer and add texture with scissors.
  • Use your fingers to style with a texturizing product, such as a texturizing clay or putty..

Maintenance Tips:

  • Trim every four to six weeks.
  • Use a sea salt spray for added texture.
  • Regularly wash and condition to keep your hair healthy.

6. The Quiff

man with a quiff hairstyle

The quiff is a somewhat more dynamic take on the textured crop, and gives your hair the chance to demonstrate its volume while still keeping things fairly conservative.

It’s a stylish option that combines elements of the iconic, classic pompadour along with the flat top. It features volume at the front that gradually decreases towards the back.

The quiff is perfect for guys who want a polished yet casual look – one that’s easy to style up for the office, or to style down for lazy summer sundays.

How to Achieve It:

  • Get short sides and back, but leave the hair on top longer..
  • Use a blow dryer and a rounded brush to create volume.
  • Finish with a strong hold gel or pomade.

Maintenance Tips:

  • Trim every four to six weeks.
  • Regularly wash and condition to keep your hair healthy.

7. The Messy Fringe

young man with a messy fringe hairstyle

The messy fringe is a relaxed, relatively youthful style that’s perfect for warm days. It involves longer hair on top with a fringe that falls naturally over the forehead.

This style works especially well with wavy or curly hair, and gives off quite a laid-back look. While not the most professional, if you’re not working an office job – you’ve got a green light from us.

How to Achieve It:

  • Keep both the sides and back short.
  • Leave the top relatively long with a natural fringe that covers most of your forehead..
  • Use a texturizing product to enhance the natural wave or curl.

Maintenance Tips:

  • Trim every four to six weeks.
  • Use a leave-in conditioner to maintain healthy hair.
  • Frequently wash as needed to keep your hair clean and your scalp balanced.

8. The Slick Back

man wearing a pinstripe suit with a sleek, slick back hairstyle

The slick back is rather, well, slick, but also an incredibly classic style that can be adapted for summer by keeping both the sides and back of your hair on the shorter side.

It’s a sophisticated look that works especially well for formal occasions, or even just in your day-to-day professional life. Think Michael Corleone in The Godfather. Al Pacino pulls it off – and so can you!

How to Achieve It:

  • Cut your sides short, as well as the back of your hair, while keeping the hair on top longer.
  • Use a comb and a strong hold gel or pomade to slick the hair back.
  • Ensure the hair lies flat against the head.
  • (Optional) Apply a finishing holding hairspray – this helps with summer humidity to combat frizziness, which stands out especially amongst slicked-back hairs.

Maintenance Tips:

  • Trim every four to six weeks.
  • Regularly wash and condition to prevent product buildup and maintain healthy hair and scalp.

9. The Gen Z “Mullet”

hip man in his 20s with a “Gen Z mullet” hairstyle

This one’s controversial, but depending where you live or what circles you frequent, it might just be the coolest one on this list. The much maligned mullet hairstyle of the 80s has made its way back in a somewhat fresher, more tamed form with a younger crowd.

One trip to a trendy neighborhood in almost any city will confirm it – the mullet has returned. The newest take on it is cool, artsy, and gives off a casual vibe.

How to Achieve It:

  • The sides and back should be trimmed rather short. This can range from a fade or taper to a more uniform short length.
  • The top and front should be longer and layered. The front should fall around the eyebrows, and the back can be left longer, creating a noticeable contrast.
  • Add texture with a razor or thinning shears to prevent the mullet from looking too bulky. A well-blended cut will look more modern.

Maintenance Tips:

  • Visit your barber every 4-6 weeks to maintain the shape and length. Regular trims keep the sides and back short and the top layered properly.
  • As the top and back grow out, they might need slight adjustments to keep the shape sharp.
  • Frequently wash as needed to keep your hair clean and your scalp balanced.

Barber Talk

Before embarking on this journey, however, make sure to do some research. As you would with the task of seeking out a skilled tailor, try to find a barber that works for you.

Ask friends for recommendations and visit online reviews. Some men prefer to frequent high-end salons for more complex styles, while others can get away with something simpler, and far more economical.

Your Ideal Summer Hairstyle

Choosing the right summer hairstyle is all about finding a balance between style and practicality. No matter if you prefer a short, low-maintenance cut that keeps you cool or a longer, more free-spirited, and laid-back style, there’s likely something here you can utilize.

Consider your hair type, face shape, and personal preferences when selecting a new hairstyle. With the right cut and proper maintenance, it will help you to keep you cool and look great all summer long.

The post 9 Classic Summer Haircuts for Men to Beat the Heat appeared first on Real Men Real Style.

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By: Antonio Centeno
Title: 9 Classic Summer Haircuts for Men to Beat the Heat
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Published Date: Fri, 19 Jul 2024 16:31:00 +0000

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Summer Scents: 18 Of The Best New Fragrances To Wear Now


Can you feel it? There’s a shift in the mood. It’s time to overhaul the cabinet: chuck out the empties and the flash-in-the-pans, and get rid of the ones that no longer serve. It’s time to elect a strong leader and move in a fresh direction.

Taste is subjective, so Ape would never dictate who to choose. Still, we can steer you towards our honest selection – guaranteed free from any snake oil, stinkers or false advertisers – of the very best candidates worthy of your vote. Usher in a new era with 18 quality scents that guarantee good vibes only.

BOSS Bottled Triumph Elixir

NewSummerFrags1 1

Timed to coincide with Euro 2024, BOSS has made a bet on Eduardo Camavinga, Phil Foden and Kai Havertz to score for BOSS Bottled Triumph Elixir.

Fresh and vibrant, this ambery-green fragrance is ostensibly made with just three ingredients: top notes of violet leaf and heart notes of vetiver essence layered over a base of patchouli essence.

Smooth and smokiness with a touch of sweetness and long projection, this unexpected scent hits the back of the net for us.

Buy now at John Lewis

Montblanc Legend Blue


Montblanc, on the other hand, has opted for the more mature footballing hero, Zinédine Zidane, to put the ‘legend’ into its new scent, Blue.

The fragrance is a refreshing dive into spearmint and lavender, cedar wood and sandalwood, with depths of ambroxan and moss that would suit any occasion.

Buy now at Lookfantastic

Acqua di Parma Crystal Incense


Looking for something with a little more depth? Acqua di Parma’s latest scent will take you to church. The central feature of Crystal Incense is olibanum, or frankincense, which is an aromatic resin derived from the Boswellia tree.

In this case, the notable olibanum is obtained via CO2 extraction, where the resin crystallises on contact with the air, preserving the essence in its purest form.

The packaging is decorated with gold brush strokes in a design by Central Saint Martins’ graduate Ellen Huynh, as part of Acqua di Parma’s collaboration with the prestigious London College for Creatives.

It is wrapped in Atlas cedarwood oil and cardamom and underscored by patchouli, benzoin Siam and musk. The spicy depths are lifted by the ginger oil in the opening notes, giving it a freshness to temper the earthiness—it’s a religious experience.

Buy now exclusively at Selfridges

Louis Vuitton LVERS


As Men’s Creative Director of Louis Vuitton, Pharrell Williams’ fingerprints are all over LVERS, a fragrance created with the house Master Perfumer, Jacques Cavallier. His brief? To bottle sunshine.

Cavallier turns the abstract into the olfactory, using green, earthy and smooth notes. It opens softly with galbanum and bergamot and lifts with a heart of ginger.

Grounded in cedarwood and creamy sandalwood and housed in prismatic glass, LVERS radiates warmth and positivity.

Buy now at Louis Vuitton

Giorgio Armani Acqua di Giò Profundo


Dreaming of the ocean? Immerse yourself in the latest offering from Giorgio Armani, Acqua di Giò Profundo, composed by Alberto Morillas.

Master of the marine scent, some of Morillas’ greatest hits include the original CK One, Bvlgari Man and both Versace Pour Homme and Dylan Blue.

A deep love for the sea is evident in Profundo, which opens with fresh marine notes, zingy bergamot accord and lemon essence, violet leaf absolute and Saint Jean lavender in the heart notes, over an amber base of cistus absolute, patchouli, vetiver essence and a woody mineral accord.

This refreshing fougère conjures up salty skin, surf and sun, as worn by the campaign’s frontman, Aaron-Taylor Johnson.

Buy now at Lookfantastic

Burberry Hero Parfum


A new parfum to intensify the Hero story, this woody, spicy number from Burberry plays on the original composition of Atlas, Virginian and Himalayan cedar wood, by adding layers of depth using notes of amyris (an intensely scented flowering citrus tree) and cypriol oil, which lends a woody, earthiness with a trace of spice.

Fresh and masculine, it has a moderate performance, so it won’t swamp your style or wilt in the heat.

Buy now at John Lewis

Ferragamo Red Leather


Salvatore Ferragamo’s Red Leather is coming in hot for summer, with a spicy arrangement of ginger, vetiver and leather.

The opening fizz of Italian bergamot, mandarin pulp and fresh ginger gives way to a soft, green heart of jasmine absolute Egypt, orris ultimate and rosemary, revealing Haitian vetiver, soft leather and New Caledonia sandalwood in the dry down.

Light and leathery, with just enough spice, it’s a go-to everyday scent.

Buy now at Harrods

Lacoste L.12.12 Blanc Eau Intense


Embrace the inevitable wave of Wimbledon fever with fresh tennis whites in the form of Lacoste L.12.12 Blanc Eau Intense. L.12.12 is the name for the brand’s original piqué polo shirt style.

Blanc Eau Intense offers an energetic blend of mandarin orange, warming turmeric, lavender, cardamom and clary sage over a base of white leather, sandalwood and vetiver. This combination echoes the leather shoes, wooden racquets and clipped grass of the court.

It’s game, set and match for this summer scent.

Buy now at Amazon

Akro Smile


Comprised of three headline notes of bergamot, raspberry and musk, Smile does exactly what it says. This bright summer cocktail, which contains ambrette seed and sage, was originally composed by Olivier Cresp for his daughter, Anaïs.

In a bid to spread the vibes, Smile is now available to all. If you like fruity, upbeat fragrances, this one walks the careful line of not being overly sweet.

Buy now at Harrods

Fornasetti Giardino Segreto


The fragrance collection from Fornasetti is everything one would expect from the playful surrealist and design icon. The bottle is a work of art, with an octagonal shape, green malachite style cap, and the face of Lina, the house Tema e Variazoni motif, etched on the back.

Giardino Segreto matches the artistry on the outside with a lush, fruity green scent on the inside. Akin to wandering through a secret garden in full bloom, brushing past the rhubarb stalks, tomato leaves, blackcurrant and wild black raspberry in the top notes, walking through galbanum, petitgrain, geranium bourbon and carnation in the heart, over a base of opoponax, myrrh, sandalwood, ebony and agarwood.

It’s an immersive experience.

Buy now at Harrods

Montblanc Black Meisterstück


With our mixed summer weather in the UK, it’s easy to forget that the searing temperatures in the rest of the world often require something a little stronger than a floaty cologne.

Citrus and herbs might seem the default choice, but there’s always a yin to the yang. In this case, the Meisterstuck Collection from Montblanc is a refined set of scents that draw on the craftsmanship behind the famous writing instruments.

Black Meisterstück is a masterstroke of absolute incense, nutmeg and vetiver with a rich, inky signature.

Buy now at John Lewis

Michael Kors Pour Homme


Marking a new era for Michael Kors fragrance, Pour Homme aims to serve the same jet-set aspirations as the New York-based fashion house.

Adorned with a hefty chain link, the men’s scent carries a marine theme, with top notes of bergamot, lavender and pink pepper, heart notes of geranium, sage and sea wave accord, with a dry down of patchouli, vetiver root and grey amber.

It’s got the warmth of the sun and the spray from of the sea – private yacht sold separately.

Buy now at Lookfantastic

Rabanne Invictus Parfum


It’s an Olympic summer. While only the very few make it to the podium, there’s every chance you’ll get the opportunity to raise the Invictus cup.

Cast in gold and deep blue, the parfum edition of the ever-popular scent takes a darker, more intense route with fresh lavender, bright pink pepper and a hazy marine accord, a heart of sensual black soap, myrtle essence and violet leaf accord with final notes of cashmere, musk and sandalwood.

Soapy and aquatic, it’s a comfortable scent for everyday wear.

Buy now at John Lewis

Hermés H24 Herbes Vives


There’s nothing like the reprieve offered by a shady tree when you’re trying to escape the punishing heat of the sun.

H24 Herbes Vives captures the cool greenery of a temperate wood using just three ingredients: herbal bouquet, pear granita and Physcool®, a high-tech molecule that lends a long-lasting cooling sensation.

It’s like carrying the feel of the forest wherever you go.

Buy now at John Lewis

Jo Malone Orange Marmalade Cologne


Nostalgia is a powerful drug, and nothing brings joy like something we remember from our childhood. This limited edition Paddington collection from Jo Malone is for fans aged 9-99.

Orange Marmalade captures the Peruvian bear’s favourite sandwich filling, with bitter, zesty orange peel and sparkling orange biogarade in the heart notes, along with soft cashmere woods in the base.

Clad in red gingham, it’s juicy, woody and more-ish, like a summer picnic in a bottle.

Buy now at Jo Malone

Eight & Bob La Musique de Christie


From Eight & Bob’s luxury Les Extraits Collection, La Musique de Christie is inspired by the symphony of the open-air opera at Glyndebourne in Sussex.

Crafted with notes of Greek saffron, nutmeg, leather, patchouli, and moss over a musk base, like donning a tuxedo, it conjures a real sense of occasion with every spritz.

Buy now at Harrods

Prada Infusion de Gingembre


The style of Prada’s Les Infusions is to let the idea of the named ingredient take centre stage without hogging the limelight. Ginger has an appealing hot-cold quality, and in this scent, it’s overladen with thirst-quenching notes of green mandarin and wrapped around geranium and earthy vetiver.

Warm, spicy and woody, for a unisex scent, it leans masculine.

Buy now at Boots

Ralph Lauren Polo 67


Preppy outfitter Ralph Lauren hopes to hit a home run with a new scent, Polo 67.

Sporty and youthful, it performs well. The opening features a fruity pineapple accord and Calabrian bergamot, followed by geranium and sage in the middle and vetiver, patchouli and sandalwood.

Buy now at John Lewis

The post Summer Scents: 18 Of The Best New Fragrances To Wear Now appeared first on Ape to Gentleman.

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By: Jessica Punter
Title: Summer Scents: 18 Of The Best New Fragrances To Wear Now
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Published Date: Thu, 18 Jul 2024 08:00:18 +0000

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