Connect with us

For thousands of years, the study of rhetoric was a fundamental part of a man’s education. Though it ceased to be commonly taught in the 19th century, my guest today argues that it’s an art well worth reviving in the modern day.

His name is Jay Heinrichs, and he’s an expert in language and persuasion and the author of Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. Jay and I begin our conversation with a description of what rhetoric is, why after being taught around the world for centuries it fell out of favor as a component of education, and why it’s still essential for everyone, especially leaders, to learn. We then unpack the difference between fighting and arguing, and how it’s the latter that’s a lost art, especially in our digital age. From there we discuss each of Aristotle’s three tools of rhetoric — ethos, pathos, and logos — including a dive into how the way your audience sees your character is so important, and how you can even do an ethos analysis of your resume. We then delve into Cicero’s five canons of rhetoric, and Jay shares a smart technique for memorizing a presentation, and thus delivering it more persuasively. We end our conversation with a fun game you can play to sharpen your rhetorical skills. 

If reading this in an email, click the title of the post to listen to the show.

Show Highlights

What is rhetoric?The history of sophists and rhetorical studies Why did rhetoric stop being taught in school? What’s lost when we don’t teach rhetoric?What’s the difference between a fight and an argument?Can you have a constructive argument with someone who just wants to fight?3 primary things to know about your audienceWhy tense matters so much — forensic (past), tribal (present), and deliberative/political (future)  How to argue well with your significant other Aristotle’s “tools of character” How to connect with groups of people different from you Getting people in the mood to be persuaded What Homer Simpson can teach us about speaking Why logical fallacies aren’t always bad in persuasion Cicero’s Five Canons of Rhetoric The value of memorization when it comes to persuasion A rhetorical game to bone up on your skills 

Resources/People/Articles Mentioned in Podcast

Lectures on Rhetoric by John Quincy AdamsThe Art of Rhetoric by AristotleThe 35 Greatest Speeches in HistoryAoM series on Rhetoric 10112 Rules for Civil Conversation6 Ways to Bring Civility OnlineWant People to Hear Your Message? Let Them Overhear ItInfluence, Persuasion, and Personal PresentationHow to Develop Authentic GravitasHow to Improve Your Speaking VoiceAn Introduction to Public SpeakingThe Winston Churchill Guide to Public SpeakingThinking, Fast and Slow by Daniel Kahneman10 Ways to Improve Your Memory  

thank you for arguing by jay heinrichs book cover.

Connect With Jay

Jay’s website

Jay on Twitter

Listen to the Podcast! (And don’t forget to leave us a review!)

listen apple podcasts 3

overcast 1 2

spotify 1

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Trending Stories

Odds & Ends: October 27, 2023

Why Note-Taking Applications Don’t Make us Smarter. I like the concept of creating a super-powered cloud-based brain by capturing my thoughts and readings in a central note-taking application. My note-taking application will unleash an untapped torrent of creativity, I dream. Every time I try to put the idea into action, the results are always disappointing. This article will explain what could be causing the lack of enthusiasm. You can’t really outsource the old-fashioned way of thinking to a machine. Not yet, at least.

Clive Barker’s The Thief Of Always We have just finished reading it aloud to our family and everyone enjoyed it. Clive Barker is a prolific horror writer for adults. He also wrote this book aimed towards children. The story revolves around young Harvey Swick whose boredom drives him to the Holiday House where he spends each day experiencing all four seasons and major holidays. What could be more fun than celebrating Halloween and Christmas each day? There is a price to pay for all the fun. The second half is weaker than the beginning, but it’s still a good book for a pre-Halloween quick read.

Peak Refuel Backpacking Meals. Last week, the McKays backpacked in AR and ate these freeze-dried foods during our trip. These are the meals we like to take with us when backpacking. These meals are delicious and contain more calories (and protein) than most other backpacking foods. Beef Stroganoff, Chicken Pesto Pasta and Beef Stroganoff are two of the best.

WoodWick Candles Hygge is in order as the weather gets colder. Hygge, a Danish concept, is the idea of creating an atmosphere of coziness and relaxation in your home, especially during the darker and colder seasons of winter and fall. Hygge is a Danish concept that emphasizes the importance of candles. WoodWick makes one of our favourite candles. The wick, as the name suggests, is made of wood. When lit, it looks like a fireplace fire. It’s soothing. It’s great for meditations with fire.

Quote of the week

In a certain sense, a person who looks at the present through the lens of the future and takes into consideration his entire being, can be satisfied with his lot. . . If a person reaches the point of being so satisfied that they say, “I don’t want to learn any more or do anything more or be any further,” then he should be turned into a mummy. A mummy, of all things hideous, is the most hideous. And the most hideous mummies are the ones that run around the streets talking.

–H.W. Beecher

The Art of Manliness published Odds & Ends – October 27, 2023 first.

Did you miss our previous article…
https://mansbrand.com/gifting-ideas-for-the-upcoming-season-thanksgiving-edition/

Continue Reading

Trending Stories

Gifting Ideas for The Upcoming Season – Thanksgiving Edition

This article originally appeared here: Gifting ideas for the Upcoming Season, Thanksgiving Edition

Thanksgiving is not just about turkeys, pies and parades. It’s also a time to celebrate the warmth and joy of family and the expression of gratitude. The hearty meal may be the highlight of the day, but it is the thoughtfulness and care that goes into the gifts that we give to our loved ones that really embody this special occasion. The festive season is fast approaching, and there’s never been a better time to think about thoughtful gifts to show our loved ones how much we care.

Host/Hostess gifts

What do you give to the person who does all the work in the kitchen, if anything?

When in doubt, choose the classics. The combination of a fine bottle of wine and artisanal cheeses is always a winner. It’s the ideal gift to express your appreciation to your Thanksgiving host, offering a sophisticated touch to the festive celebrations.Customized Serving Trays: If you want to add that extra personal touch, consider gifting a customized serving tray. It can be engraved with a family name or special message. This keepsake will make their Thanksgiving spread a memorable one.

Gifts for Family

The best family gifts involve sharing experiences, making memories and cherishing our time together.

Board Games and puzzles: There’s nothing that brings families together more than a friendly competition. These gifts are sure to bring hours of enjoyment and engagement, whether it is a strategy game that tests the mind or a picture puzzle with a scenic view. They’re also a great way to bridge generation gaps, so everyone, from the grandma down to the youngest relative, can have a good time. DIY Craft Kits: Let your creative juices flow! These kits aren’t only for children; they can be used by the whole family. These kits are great for anyone who wants to get their hands dirty. They can be used to create Thanksgiving decorations, paint, or do any other crafty project. Who knows? Who knows?

Fashionable Gifts

Dressing up is a part of the holiday spirit. Why not give a gift that will add a little style to your celebration?

Varsity jackets are cool. It could be the nostalgia that they bring back, or their effortless style. These jackets are versatile and trendy, making them a wardrobe staple. These jackets are versatile and can be worn with anything. They’re a wardrobe essential. These unique designs are not only beautiful but tell a tale. These pieces make the recipient feel valued and remembered. They are a great choice for the holiday season.

Tech and Gadgets

Tech gifts today are not just flashy gadgets. They’re also tools that can enhance our everyday experiences.

Smart Home Devices – The future is intelligent, so what better way to enter it than by using smart home devices. These devices, whether they’re voice-controlled assistants or smart lighting or thermostats that can be controlled by a smartphone, not only make your life easier, but also modernize any home. These are the perfect gifts for those who want to stay on top of their game. They’ll elevate your living space. What’s a good party without some tunes? Portable Bluetooth speakers allow you to take your music with you wherever you go. Compact, powerful and boasting impressive

Did you miss our previous article…
https://mansbrand.com/reviewing-the-black-label-trading-co-royalty-cigar/

Continue Reading

Trending Stories

Reviewing The Black Label Trading Co. Royalty Cigar

Black Label Trading Co. Royalty Cigar

Black Label Trading Co. Royalty Cigar

While scrolling through CigarPage’s catalog, I came across Black Label Trading Co.’s aggressive macabre branding and was immediately curious.

I am the target demographic for this brand; I have a black cat, my first concert was Iron Maiden, and I have a 12-foot skeleton in front of my house that stands year-round, scaring children and squirrels alike.

If the branding doesn’t pique your interest, knowing that this cigar won the 2023 Cigar Journal’s Best Boutique Nicaraguan Brand award should. Come along as I review the Royalty corona via the following categories:

Cigar FormulaCigar OverviewLook & FeelFlavours & BurnIdeal PairingsOverall Experience

You can use the links above to jump ahead or scroll down to learn more.

.fusion-widget-area-1 {padding:0px 0px 0px 0px;}.fusion-widget-area-1 .widget h4 {color:#333333;}.fusion-widget-area-1 .widget .heading h4 {color:#333333;}.fusion-widget-area-1 .widget h4 {font-size:20px;}.fusion-widget-area-1 .widget .heading h4 {font-size:20px;}

New banner long 2

.fusion-widget-area-2 {padding:0px 0px 0px 0px;}.fusion-widget-area-2 .widget h4 {color:#333333;}.fusion-widget-area-2 .widget .heading h4 {color:#333333;}.fusion-widget-area-2 .widget h4 {font-size:20px;}.fusion-widget-area-2 .widget .heading h4 {font-size:20px;}

640x640 banner copy 2

Download the Black Label Trading Co. Royalty Cigar Matrix as a PDF.

Black Label Trading Royal Cigar Review Formula
Learn more about the Bespoke Unit Cigar Formula

Cigar Overview

Brand: Black Label Trading Co.Range: RoyaltyReviewed Vitolas: 5.5 x 42 CoronaWrapper: Ecuadorian CorojoBinder: HonduranFiller: NicaraguanFactory: Oveja Negra, EstelíHandmade: YesBody: FullEstimated Smoking Time: 60  MinutesPricing: $132 / Box [Buy Now]

The Royalty range uses an Ecuadorian Corojo wrapper, Honduran binder, and long Nicaraguan filler tobacco. The cigars are hand-rolled in Estelí, Nicaragua, at the Fábrica de Oveja Negra, which translates to “black sheep factory.”

Black Label Royalty Cigar with Box & Formula

Shop The Black Label Royalty Online!

.fusion-body .fusion-button.button-1{border-color:#ffffff;border-radius:0px 0px 0px 0px;background:#1781d5;}.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i,.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.

Continue Reading

Trending