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When choosing among options like becoming a leader, helping others, and becoming more spiritual, half of millennials say that their generation’s first or second most important goal is being famous. When teenagers in the UK were asked what they’d like to do for their career, over half said they wanted to be a celebrity. And amongst kids polled in the US and UK, 3X more said they’d like to become a YouTube star than an astronaut. 

How did fame, and modernity’s particular flavor of fame, rise to such prominence? Has fame always been attractive, and how has its meaning changed over time?

My guest answers these questions in his book, The Frenzy of Renown: Fame and Its History. His name is Leo Braudy, and he’s a professor of English literature, film history and criticism, and American culture at USC. Today on the show, Leo takes us on a wide-ranging tour through the history of fame, which he describes as an emotion, an ambition to be somebody, to be known, the shape of which changes depending on the audience to which people look in order to gain the desired attention. We begin, and Leo will explain why, with Alexander the Great, before turning to what fame meant for the Romans, whose audience was not just the public, but their posterity. We then turn to how Christianity changed the idea of fame to something based on private, inward virtue, where one’s only true audience was God. We then dig into how the Renaissance gave birth to the idea of the artist, who, regardless of social class, could gain fame through his talent and creativity. We discuss how the rise of mass media created a new kind of ever more democratized fame, and a dynamic which would come to rest on a reciprocal relationship between the famous and their fans. Leo argues that fame in the 20th century became more about being rather than doing, a trend which has only accelerated in the age of social media. At the end of our conversation, Leo makes the case for a return to a positive, ennobling conception of fame, in which recognition must be earned and connected to actual greatness.

If reading this in an email, click the title of the post to listen to the show.

Show Highlights

What can we learn about humanity by studying fame?Alexander the Great and the birth of fameHow the ancients thought of fame The way Stoics and Christians influenced the idea of fame The invention of the individual and the democratization of fame Why the idea of the self-made man hurt society in some ways What does authenticity really mean?The birth of fandomHow fame changes in the 20th century with the advent of mass media The nature of fame in the internet era 

Resources/Articles/People Mentioned in Podcast

My first interview with Leo AoM series on male statusThe Audacious Command of Alexander the GreatWhat Ancient Greeks and Romans Thought About ManlinessOvid’s Metamorphoses vs. Virgil’s AeneidHorace’s Poems25 of the Greatest Self-Made Men in American HistoryDon’t Be Authentic; Be ArtificialWhat Does It Mean to Be Authentic?Keep It FakeAoM series on honor

9780679776307

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Podcast #971: The 5 Factors for Crafting Simple (Read: Effective!) Messages

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You want to convince your children, students and customers, whether you are a parent, teacher or business owner. In the modern world, where people are exposed to 13 hours of media per day, this is a difficult task. How can you make yourself heard in the midst of all this noise? My guest would tell me that it’s about keeping things simple.

Ben Guttmann, a marketing consultant and educator, has helped promote everything from NFL teams to New York Times bestselling authors. He is the author of Simply Put, Why Clear Messages Work–and how to Design Them. Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We discuss the five elements of effective marketing, which anyone can use to craft simple, powerful, and influential messages. We talk about why it’s better to focus on the benefits of something rather than the features. We also discuss how to use “and” instead of “so” in order to craft more focused messages.

Podcast Resources

Sunday Firesides: Do not confuse niceness with kindnessThing Explainer by Randall Munroe: Complicated Things in Simple Words

Ben Guttmann is on Facebook

Ben’s websiteBen at LinkedIn

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Podcast #971: 5 Factors to Crafting Simple (read: Effective!) Messages The post Messages first appeared on The Art of Manliness.

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https://mansbrand.com/angel-jackets-review-black-cafe-racer-leather-biker-jacket/

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Angel Jackets Review – Black Cafe Racer Leather Biker Jacket

Angel Jackets Review: Black Cafe Racer Leather Biker Jacket

Online shopping can be a bit like sailing through a turbulent sea. But every now and then, you come across a treasure trove that makes it all worthwhile. Angel Jackets is a paradise for jacket lovers like me.

I already own four leather jackets for men. What was my prize? My prize catch? The black café racer leather motorcycle jacket. This piece promised to not only add an extra layer to my wardrobe, but also to bring a new level of sophistication to my everyday attire. This is my Angel Jackets Review.

Easy Ordering Process

Angel Jackets’ seamless online experience set the tone from the start. The website guided me through the plethora options, but it was a black cafe racer leather motorcycle jacket that caught my attention, promising style and versatility. The ordering process went smoothly, with clear instructions and a checkout that was smoother than leather I was about touch. The PS169 price, including free shipping, was a great deal for the quality of what I received.

Unboxing

The four-day wait was well worth it. The package was not a simple box but a chest full of luxury that awaited to be opened. It beckoned, “Experience Luxury.” The message “Elevate Your Wardrobe with Our Premium Leather Jacket” was also inside. It set the scene for what seemed like a historic occasion. It was neatly folded, and a work of art, ready to be worn.

Black Cafe Racer Leather Biker Coat

The fit of the jacket was almost magical. It felt as if the jacket had been custom-made for me. The comfort of the 100% lambskin leather wrapped me in a whispering promise that it would age gracefully over time. The soft polyester lining of the jacket was like a loving embrace between it and its owner.

The nuances are what really set this jacket apart – the decorative padding on shoulders, which whispered stories of adventure; the four zipper pockets; and the zipper sleeve sleeves that speak the language of function with flair. The erect neckline with its smooth YKK zipper closure added a touch of sophistication.

This jacket wasn’t just a piece; it was an expression. The black color was like a blank canvas, allowing for endless combinations. The decorative seam details and the extra pockets, one of which is specifically for a smartphone

Did you miss our previous article…
https://mansbrand.com/skill-of-the-week-throw-a-boomerang/

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Skill of the Week: Throw a Boomerang

A man’s ability to adapt to any situation is an important part of his masculinity. We’re republishing an illustrated guide from our archive every Sunday so that you can improve your manly knowledge week by week.

The process usually goes like this: You buy a boomerang in a toy shop because it sounds interesting. You can throw it in an open field. Throw it half a dozen times, only to hear it crash to the ground about 20 feet from where you are standing. Place the boomerang at the back of the closet and forget about it.

It’s easy to understand why boomerangs frustrate. It’s not intuitive like throwing a football or baseball. The key to a successful throw is the correct grip, throwing motion and evaluation of your circumstances. Make sure you are using a “returning” boomerang. Many of them are only for decoration and fly around as well as snow globes.

Ted Slampyak, Illustration

The Art of Manliness first published the Skill of the week: Throwing a Boomerang.

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