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By IFBB Pro Josh Wade

Sponsored by ALLMAX

Weight training gave me a sense of accomplishment and something I could continue to improve on every day and that type of challenge drove me.

Q: Did you play sports as a kid? What got you into bodybuilding?

A: I, like most kids, played the usual sports like soccer and little league baseball and was athletic in those but what I really excelled in was BMX (racing bicycles).

I think a lot of my calf development came from that as even though calves are highly genetic, they grew during my younger years so I can attribute some of my development to that. I didn’t start playing football until high school and that’s when I started lifting weights and fell in love with it. Weight training gave me a sense of accomplishment and something I could continue to improve on every day and that type of challenge drove me. Although I enjoyed team sports, with weight training I was totally in control of the outcome, and it was just me against the weights and that took a mentality to beat myself and the logbook every day.

Before social media was out there, you had to follow bodybuilding in the magazines and that time in my eyes was more exciting because of the anticipation of how the guys were going to look and who was going to show up. They didn’t post pictures every day or get all the negative comments from haters or keyboard warriors, so to me it was more supportive and motivating during that era and that’s a big reason I liked and respected Dorian Yates; he was called “The Shadow” because he would work in silence, not being seen and show up to a competition and let his physique do the talking.

In 2006 I decided I wanted to try a show. I told my wife, “I want to do it at least once for pictures.” Well, that first show lit my competitive fire for the sport of bodybuilding. I won the novice and open middleweight class and after trying many sports as a kid and being OK at them, I felt bodybuilding I was good at and could be competitive in a sport that I learned to love for many years to come. As most people know, bodybuilding takes time; it doesn’t happen overnight and even if you place last you can, with hard work and dedication, eventually become a champion and that’s why it appeals to a lot of people. And even though some people are born with better genetics, shape and structure, others can do very well – plus to me, it gave me a sense of accomplishment with continuous improvement and something to keep working for! I feel you must be goal driven to be a good bodybuilder, otherwise you just go through the motions and won’t change.

I feel in the sport of bodybuilding you really must do it for the love of the sport, to push yourself to be your best and have pride in working as hard as you can on a day-to-day basis, building your body one block at a time. Anyone who thinks they are going to get rich is sadly mistaken; even as a professional it is still a hobby to me, and most pro bodybuilders have day jobs, but we compete because we are competitive in nature and love the iron that builds our physiques. If you have your priorities in order and do it because you love it, then you could do very well, remembering at the end of the day you are doing it for yourself and no one else!

Keys for a Dense Back

Q: I feel like I’m training hard and heavy but can’t seem to get the development in my mid-back. Any tips you can give me to help would be appreciated.

A: I have a great back workout I’ll provide but let me start off by saying heavy might not be what’s needed to build thickness in the mid-back.

I see people lifting way too heavy while training back and not being able to get their elbows back far enough to even squeeze the shoulder blades and get a contraction in the muscle, and that obviously won’t build muscle in the area you are trying to build!

We all know you must have a great mind-muscle connection to stimulate muscle but are you trying to feel each rep in the area you are focusing on? A lot of times when training clients, I have them lighten the weight and focus on squeezing the contraction very hard and controlling the resistance before we start increasing the weight again. This is a great thought for people to do occasionally on any muscle group to reestablish that connection, but I feel it’s most important with back instead of throwing around heavy-ass weights with no intent!

While I always try to go as heavy as possible while using proper form, this back workout if focused on squeezing and resisting it, should really light up your mid-back!

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Wide Parallel-Grip Pulldowns – 5×12

Superset with

Rope Pullovers 5×12

Don’t bounce off; stretch and control the negative.

Reverse-Grip Pulldowns 4×12

Arch back and pull to lower chest.

Bent-Over Barbell Rows – 4×12

Keep knees slightly bent and hips back, extend arms down fully before firing elbows back up forcing the contraction between shoulder blades, then control the negative back down.

Two-Arm Dumbbell Bench Rows – 4×12

Lying face down on bench, fire elbows up and squeeze mid-back.

Deadlifts 4×8

At top, pull back with arch and squeeze shoulder blades for split second.

Hope it works as well for you as it does for me in building that-mid back thickness and density!

For questions to be answered in my column or coaching inquiries, please email me at


Instagram @ifbbprojoshwade




1 scoop Impact Pump (helps increase blood flow and transportation of nutrients while significantly helping the focus for mind-muscle connection)

1 scoop Aminocore (prevents muscle tissue breakdown during training)

10g Glutamine (helps with DOMS, insulin sensitivity, gut health, and immune system)

5g Creatine (for that fast-acting, explosive power needed to push weights and helps with muscle hydration)

1 scoop Carbion (50g carbs) (really helps with energy and endurance during workout by giving your body carbs that don’t have to be digested, therefore they are readily available for fuel)


2 scoops IsoFlex (fast-digesting protein with essential amino acids to start the building or repairing process immediately)

10g Glutamine again (helps with DOMS, insulin sensitivity, gut health and immune system)

Give these a try and I can guarantee your energy, intensity and pumps will dramatically increase in the gym.

ALLMAX is now selling directly to the consumer. For a great discount on all your Allmax Nutrition products, go to and use code JOSHWADE15 for 15% off.

Instagram @teamallmax

Instagram @allmaxtraining

For more information, visit

Learn more about Josh Wade at

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Mens Health

Failures in Business: The Unseen Stepping Stones to Success

Equally significant is the need for businesses to remain vigilant about broader shifts in both domestic and global markets. Macro factors, whether they’re economic trends, geopolitical events, or emerging global challenges, can have profound ripple effects, impacting even the most niche industries. By staying abreast of these larger market dynamics, businesses can better anticipate risks, adapt to challenges, and capitalize on new opportunities. In an ever-globalizing world, the ability to navigate both the nuances of one’s immediate market and the broader global shifts is what separates thriving enterprises from those that falter.

TACTICAL Takeaway: Stay sharp and monitor your industry’s trends. When things shift, being ahead in understanding consumer habits offers you the flexibility to adjust and succeed. Things can change rapidly and the sooner you have insight into consumer behavior changes, the more opportunities you have to pivot.


Get Comfortable Being Uncomfortable

The sports nutrition industry is an interesting, fast-paced vertical where what’s old can quickly become new again but also what worked yesterday likely won’t work tomorrow.

It might seem counterintuitive, but it’s spot-on. Take creatine as an example. It hit the shelves in the early 1990s and quickly became a hit. Yet, a decade later, its demand had waned. Jump another decade to today, and it’s back more popular than ever.

TACTICAL Takeaway: The key for businesses is knowing when to go all-in on a product and when to ease off, as it’s the ever-changing consumer market that truly drives demand.

Never Rest On Your Laurels

Just because something “has always worked” doesn’t mean it’s going to continue to work (or continue to work as efficiently).

In the dynamic world of business, the saying “never rest on your laurels” holds more truth than ever. What propelled a company to success yesterday might not necessarily be the formula for its tomorrow’s success. Market demands, technological innovations, and consumer preferences are in a perpetual state of evolution. While a particular strategy or product might have been a game-changer at one point, there’s no guarantee that it will remain relevant or effective in the future. This inherent unpredictability underscores the need for adaptability and forward-thinking in any business endeavor.

This reality pushes companies to be proactive, always forecasting and adjusting to the next potential shift. Relying solely on past successes can lull businesses into complacency, risking obsolescence in the face of changing tides.

TACTICAL Takeaway: To remain competitive and relevant, businesses need to cultivate a culture of continuous learning, innovation, and agility. In essence, the past can inform and guide, but it’s the vision and readiness for the future that will determine enduring success.

Embracing The Journey

To any entrepreneur reading this: the road to success is rarely a straight one. At times, it may seem like every decision leads to a dead end. But remember, every misstep is an opportunity to learn, grow, and pivot.

The trials you face in business are not meant to discourage you. Instead, they are meant to shape you, refine your vision, and improve your strategy. As the age-old adage goes, “smooth seas do not make skillful sailors.” It’s the challenges that will arm you with the experience and resilience necessary for long-term success.

So, the next time you face a setback, remember that your next big success could be just around the corner. Embrace failure as a part of the process, learn from your mistakes, and continue pushing forward with a renewed sense of purpose and determination.

Lastly, don’t forget to enjoy the journey. With so much time spent working and navigating challenges, it’s essential to find joy and have fun along the way.


Instagram @aaronsingerman

Instagram @redcon1

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Title: Failures in Business: The Unseen Stepping Stones to Success
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Mens Health

Negativity Is a Losing Mindset

By Marc Lobliner


‘A good coach can change a game. A great coach can change a life.’

I coach my son’s U11 football team. I am just the line coach, but the dudes who coach with me are also in the same mindset as I am.

Positivity wins.

Let’s start off with last weekend’s game.

It’s 0-0, the opening kickoff is a short one and we fall on it.

You can hear our coaches getting our kids fired up and getting the offense ready for play. POSITIVE statements. A lot of “Let’s Go!” and energy.

On the other sideline, you hear the coaches angrily yelling at their players for the execution of the kick.

First play from scrimmage, our line makes every block and opens the outside for our running back to score.

You hear their coaches furiously yelling as we celebrate.

We celebrated and our fullback punched in the extra point.

After the kickoff, our defense held them to four and out. We got the ball again, touchdown. Extra point good.

14-0 in two offensive plays.s

Their coaches were still mad. Angry. Yelling.

We smiled, encouraged our kids, and ended up with a 42-0 mercy-rule win.

Our players are awesome, but not the biggest, not the fastest, not the strongest.

It’s all about culture and what you’re playing for.

We demand a lot of our athletes. Learn your plays, DO YOUR JOB, and we will win.

Every Tuesday after we win, I buy my linemen doughnuts and give them to everyone, telling them that a random lineman (changes weekly) said everyone deserves doughnuts. We don’t punish every mistake with extra running and up-downs. We focus on what we do RIGHT, and not what we do wrong.

The other game one of my linemen got called for a hold. He came off the field expecting to be scolded. I put my arm around him and said, “What happened?” He explained it and then I said, “You’re better than that guy, you don’t need to hold. Show the world how dominant you are!” He didn’t get one call the rest of the game and crushed it.

This is also my management style at work. Managers are usually garbage. You can do 1,000 things right and you mess up once and your manager attacks you.

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Employees typically respond better to positivity, and numerous studies have found that positive reinforcement and a positive work environment can significantly improve employee motivation, performance, and well-being. Here are some reasons why, supported by various studies:

Increased Productivity: According to a study conducted by the University of Warwick, happiness led to a 12% spike in productivity, while unhappy workers were 10% less productive. The research shows that human happiness has large and positive causal effects on productivity.

Better Decision-Making Abilities: Research from the University of Pennsylvania’s Positive Psychology Center found that individuals who were induced to feel positive emotions were better at problem-solving and making decisions than those in a neutral state.

Boosts Creativity: Positive emotions widen attention and allow people to think more broadly and openly. This is discussed in the “broaden-and-build theory” by Barbara Fredrickson, which suggests that positive emotions broaden an individual’s momentary thought-action repertoires.

Enhanced Team Collaboration: A study from MIT’s Human Dynamics Laboratory found that teams that communicate effectively, with members actively reaching out and connecting with all other team members, were more successful. Positive interactions contribute to this dynamic.

Reduced Employee Turnover: According to the Society for Human Resource Management (SHRM), a positive work environment and culture encourages employees to stay longer in their jobs, thus reducing turnover rates. This is KEY at where our staff has mostly been there for 5+ years!

Better Health & Well-being: A study published in the Journal of Applied Psychology found that positive work environments and low job stress are linked to better health outcomes for employees, which in turn can lead to reduced absenteeism and increased productivity.

Increased Engagement: According to Gallup, workers who are engaged and have high well-being are more likely to be attached to their organizations and are more productive.

Enhanced Learning & Flexibility: Research in the field of positive psychology has shown that positive emotions can facilitate adaptive thinking and flexibility in cognitive processing. This helps employees adapt to new situations and learn more effectively.

Higher Levels of Satisfaction: A study by BrightHR found that happiness is a key indicator of job satisfaction. Happy employees are more likely to report high levels of satisfaction with their jobs than those who report low levels of happiness.

Creates a Positive Feedback Loop: A study published in The Journal of Positive Psychology found that experiencing positive emotions leads to higher levels of resilience, which in turn leads to increased positive emotions. This positive feedback loop has a myriad of beneficial effects in the workplace.

How about parenting?

Same thing. PRAISE YOUR CHILD! Make sure they know you love them. While bad behavior should be addressed, be sure to also reward good behavior. Kid had a good day at school? Get him ice cream! Tell him you love him. Say you’re proud of him.

As my mother said, “You catch more flies with honey than with crap.”

And one can’t deny the lifelong impact of a good coach. As the sign in the office says, “A good coach can change a game. A great coach can change a life.”

Be positive and be a winner!

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Instagram @tigerfitness

Instagram @marclobliner

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Panatta Super Rowing Page 1

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