Rolls-Royce Redesigns Spirit of Ecstasy For Its Electric Future
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Image: Rolls-Royce
Rolls-Royce has redesigned its legendary Spirit of Ecstasy mascot for its brand-new all-electric motor car Spectre. The move signals the brand’s dedication to the future, and its goal to go completely electric by 2030.
The graceful, iconic Spirit of Ecstacy officially became Rolls-Royce’s intellectual property 111 years ago, on 6 February 1911. Over the decades, the Spirit of Ecstasy has undergone several design changes but remains one of the most recognisable symbols in the world.
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In 2020, Rolls-Royce unveiled a rebrand by Pentagram where the Spirit of Ecstasy was modernised into a silky form that evokes movement. Today, the figurine is more streamlined and elegant than ever before. Torsten Müller-Ötvös, chief executive officer at Rolls-Royce, expressed that the Spirit of Ecstasy is “a constant source of inspiration and pride for the marque and its clients” and along with Rolls-Royce, “has always moved with the times while staying true to her nature and character”.
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In designing the figurine’s new form, Rolls-Royce’s designers consulted stylists at Goodwood for their perspective on every thinkable element, from “hair” and “clothes” to “expression”.
In the new design, according to the director of design Anders Warming, the Spirit of Ecstasy is “lower and more focussed; braced for unprecedented speed and the exciting future”. Originally, the figurine stood with her feet together, with straight legs and tilted at the waist.
Now, the refined mascot leans forward with one foot forward, which expresses the brand’s perpetual pursuit of progress. Her dress flows in the wind around her — the image likened to Rolls-Royce’s products in motion — and her body is tucked low with eager eyes looking ahead.
Image: Rolls-Royce
Image: Rolls-Royce
The current design goes back to its roots and resembles the first sketches by its creator, Charles Sykes. Sykes was the chief illustrator in Britain’s first motoring magazine, The Car Illustrated, established by journalist and motoring enthusiast John Montagu. The beautifully crafted mascot was confirmed to have been modelled on Eleanor Thornton, the Ofice Manager at the magazine, and also the character of a love affair with Montagu.
In 1910, British motor vehicle manufacturer Claude Johnson, then managing director of Rolls-Royce, tasked Sykes with creating a mascot that could enhance their cars. Johnson, who was instrumental in the creation of Rolls-Royce and described himself as the hyphen in the brand name, told Sykes to produce an adornment similar to the Louvre Palace’s ‘Nike of Samothrace’ marble sculpture.
During the conceptualisation, Sykes thought the Goddess of Victory Nike was too domineering and believed a more delicate figure could better represent “the marque’s grace, silence, and subtle power”. Sykes drew inspiration from Eleanor Thornton, who was highly intelligent, famed for her beauty, and frequently posed for the illustrator. It was also said that Sykes created the Spirit of Ecstasy with his mother in mind, which resulted in his artistic vision of “the ideal of womanhood”.
READ MORE: The Cellarette, Rolls-Royce’s New Collectible
Back then, every figurine was personally cast, inscribed, and hand-finished by Sykes himself. Sykes’ daughter took over in 1928 before the war outbreak in 1939. Therefore, each figurine during that period is slightly different from the other. Now, the figurines are made by specialists in Southampton with a wax casting process — fusing methods and materials from over 5,000 years ago with 21st Century technology. In continuing the marque’s tradition of the human element, each figurine will still differ minimally from every other
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By: Cleo Yong
Title: Rolls-Royce Redesigns Spirit of Ecstasy For Its Electric Future
Sourced From: www.luxuo.com/cars/rolls-royce-redesigned-mascot-for-electric-future.html
Published Date: Mon, 14 Feb 2022 06:51:50 +0000
Did you miss our previous article…
https://www.mansbrand.com/2022-infiniti-qx60-autograph-awd-review-test-drive/
If we had to use one word to describe the bikes that roll out of Holger Breuer’s workshop, it would be ‘crisp.’ Whether he’s building a bobber or a scrambler, the man behind HB-Custom has an eye for perfect proportions and liveries that pop. Even when he’s working with a tired old Suzuki dual-sport as a donor, Holger manages to make magic.
This 1994 Suzuki DR650 came to the HB-Custom workshop in Husum, Germany, all the way from Berlin. Holger’s client actually booked two bikes in at once; an old BMW boxer to turn into a bobber for solo rides, and the Suzuki, which was destined for around-town duties and the occasional two-up jaunt.
The bike arrived as a rolling chassis with a very loose brief, so Holger envisioned a svelte scrambler for whipping through Berlin’s city streets. He’s built a number of handsome custom Honda Dominators, and figured that he could apply the same formula to the Suzuki DR650. And he was right.
But first, the Suzuki’s well-worn motor needed attention. Holger tore it down and rebuilt it, complete with new seals and gaskets and a fresh coat of paint. This engine might be almost three decades old, but it’s clean enough to eat off of.
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By: Wesley Reyneke
Title: Cool Whip: HB-Custom’s crisp Suzuki DR650 scrambler
Sourced From: www.bikeexif.com/suzuki-dr650-scrambler
Published Date: Wed, 24 May 2023 17:01:22 +0000
Lionel Duke builds a little bit of everything. His Nice, France-based custom shop, Duke Motorcycles, has transformed Honda Goldwings, Kawasaki ER6s, and Ducati Scramblers into unique one-off creations in recent years. But the most interesting thing to come from his garage actually isn’t a bike at all—it’s a box full of parts.
More specifically, a box full of parts to convert any stock BMW R NineT into a radical-looking plug-and-play custom streetfighter. It was this very kit that caught the eye of Duke’s latest client, who saw a picture of Lionel’s prototype build online and decided he wanted one for himself.
The client loved the original kit’s supercar-inspired design, but wanted a few unique touches of their own to truly make it theirs. And Lionel was more than happy to oblige.
“He had been asking around Parisian workshops that offered their own R nineT kits,” he says, “but none of them were willing to modify their standard parts to suit his tastes. I told him that it wasn’t a problem for me, as I actually prefer to do different things on each project.”
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By: Kurt Spurlock
Title: Custom à la carte: A BMW R nineT streetfighter from France
Sourced From: www.bikeexif.com/bmw-r-ninet-streetfighter
Published Date: Mon, 22 May 2023 17:01:16 +0000
We’re feeling both retro and futuristic this week, so we’ve rounded up bikes that cover the full spectrum. Leading the charge is Verge’s new Mika Häkkinen edition electric bike, followed by the new Fantic Caballero 700 scrambler. We then profile a Yamaha SR400 from Australia, before coming in to land with a fetching Triton from France.
Verge Mika Häkkinen Signature Edition With an impressive 51 Formula One podiums and two championships to his credit with Lotus and McLaren, the Flying Finn knows mechanical excellence. So when Mika Häkkinen partnered with electric superbike manufacturer Verge Motorcycles, you knew it was something worth paying attention to.
Häkkinen joined forces with Verge early in 2023, and instead of just a plain endorsement, Verge announced that Häkkinen is now part of the company’s advisory board and has personally designed his own limited-edition bike. Capped at 100 units, each Häkkinen Signature Edition Verge comes with a numbered plaque with Mika’s signature, unique cosmetics and will sell for around $87,000.
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By: Alfonso Paca
Title: Speed Read, May 21, 2023
Sourced From: www.bikeexif.com/motorcycle-news-may-21-2023
Published Date: Sun, 21 May 2023 16:34:50 +0000
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