Scandi-ly Clad: NUEN’s neo-futuristic electric motorcycle concept

There’s much debate around the aesthetics of electric motorcycles. Should they follow traditional motorcycle design norms, or should they take advantage of their radically different drivetrains to tread new ground? This sharp prototype from NUEN MOTO in Vietnam does both, and we’re here for it.

NUEN MOTO is an electrical motorcycle startup with its roots firmly in the world of design. Co-founder Gia Nguyen first launched NUEN as a design studio, then added an apparel label and a custom motorcycle business. Now, they’re looking to release their first production electric bike.

You’re looking at their first prototype, the NU-E. But it’s not quite the same bike as the one that they’ll eventually be taking to market. The NU-E was built as a proof of concept, and as a test bed to gather rider feedback and make improvements.

“We’re focused on designing and building the sleekest and most innovative electric motorcycles for the Vietnamese and Asian market,” says Gia. “We’re a team of true motorcycle enthusiasts, experienced builders and engineers from Vietnam, Sweden and the USA. We’re really passionate about building a bike that we’d love to ride and be proud of.”

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By: Wesley Reyneke
Title: Scandi-ly Clad: NUEN’s neo-futuristic electric motorcycle concept
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Published Date: Fri, 02 Jun 2023 17:01:44 +0000


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