Motor

The BMW Motorrad ‘Storied’ Series: Matias Corea of Myth Motor


Every one of Matias Corea’s endeavors bears the same hallmark. When it comes to brands, physical spaces, or the motorcycles that he builds as Myth Motor, he knows when something isn’t designed as well as it should be. And he has the know-how and zeal to make it better.

“Design is at the core of who I am, and how I look at life,” Corea states. “I’m a designer 24 hours a day. For me, it’s impossible to stop. So, when I have to make anything, it has to come from a lens of design, aesthetics, communication, and storytelling.”

In 2005, after moving from Barcelona to New York, Corea co-founded the prolific art and design portfolio website Behance. Behance was acquired by Adobe in 2012, and Corea spent three more years working for the company before deciding to move on. But his next challenge would turn out to be a deeply personal one.

Six months after leaving Behance, his sister passed away unexpectedly, sending him into a continual loop of grief and introspection. At the time, Corea had hit pause on his plans to ride with his friend, Joel, from Brooklyn to Ushuaia, Argentina. But as it turned out, that adventure was exactly what he needed to kick-start his next chapter.

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By: Wesley Reyneke
Title: The BMW Motorrad ‘Storied’ Series: Matias Corea of Myth Motor
Sourced From: www.bikeexif.com/bmw-motorrad-storied-matias-corea
Published Date: Wed, 23 Aug 2023 16:55:30 +0000

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