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Third-party cookies might be going the way of the dinosaur, but organizations will still need data about their customers’ online behaviors to deliver the personalized experiences they expect.

This means a shift in data strategy to focus on multiple types of first-party data, collected with customer consent. First-party data is data that customers agree to share with brands, including their preferences, online behaviors, and personal information. And while first-party data is a rich source of intelligence, it often lives in silos and is unorganized, rendering much of it useless when it comes to helping the organization drive better decisions and actions.

This is where a customer data platform (CDP) shows its value as a “persistent, unified customer database that is accessible to other systems,” according to the Customer Data Platform Institute.

Creating a full customer profile

A CDP is a foundational layer for enterprises that manages and protects customer data, which is the bedrock for customer experiences,” explains Ryan Fleisch, head of product marketing for real-time CDP and audience manager at Adobe. By collecting and normalizing data in real time from a variety of sources—transactional, behavioral, and demographic—a CDP presents a single, focused view of an individual. This focused view assists enterprises in delivering the ideal customer experience to that individual.

Fleisch notes that successful CDPs must excel at these core five abilities:

Ingest data from different sources to create a 360-degree view of a customerUnify data to assembles a cohesive customer profileKeeps data fresh and accessible in real timeEnsure compliance with all regulations and policies, which are frequently shiftingEffectively use the data for customer insights and action

Because CDPs use consented, first-party data, they have quickly become an important solution for managing customer data in a future-proof way. During the last 18 months or so, as data deprecation has accelerated, companies have recognized an urgent need to get smarter and more responsible with customer data.

Respecting customer data is a big deal

Consumers are tired of companies that use and abuse their personal information, without permission and for profit. In response, data regulations have been created to give consumers more transparency, choice, and control over how, where, and when their data is used. Regulations such as the EU’s General Data Protection Regulation and the California Consumer Privacy Act, have changed the way data can be collected and the appropriate customer consent required to collect that data.

Integrated data governance capabilities, provided by CDPs, allow companies to properly and consistently apply both regulatory rules and customer preferences across every customer interaction. “You need to make sure you have a strategy that actually builds trust with your customers and serve that as a foundation for every other experience and touchpoint to follow,” says Fleisch.

Finding value in customer data

Because CDPs are built on consent-based data that customers willingly share with brands, the data is inherently higher quality, giving companies valuable insights into their customers. Historically, companies relied heavily on third-party cookies, but these cookies only provided crumbs when it came to holistic understanding of a customer. CDPs offer a deeper view of a customer based on first-party data, which is something organizations will need as third-party cookies cease to be supported by browsers. Safari and Firefox, for example, have restricted third-party cookies for years. And, Google, whose search engine Chrome claims 63% of the global browser market, is (slowly) working out a plan to kill cookies.

Integration is one of the key reasons that CDPs offer a deeper view of a customer than cookies. CDPs can integrate with other technologies and data sources, connecting and activating—in real time—both online and offline data sitting in silos across an organization. CDPs can be thought of as the brain that powers all customer experience tools, the glue between marketing and other systems. “When you think about providing a connected experience for a customer, you don’t want to have a web of completely disparate systems,” says Fleisch.

In fact, what you want is one centralized brain to manage data

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By: MIT Technology Review Insights
Title: The right data strategy is the foundation for better customer experiences
Sourced From: www.technologyreview.com/2022/06/06/1052856/the-right-data-strategy-is-the-foundation-for-better-customer-experiences/
Published Date: Mon, 06 Jun 2022 14:14:52 +0000

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LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys

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Bitso, a leading cryptocurrency platform operating in Latin America, and the Mexican Football Federation (FMF), today announced the joint launch of the first collectible NFT of the Mexico National Team’s jerseys that was acquired in cryptocurrencies.

This morning through their social media platforms, the FMF and Bitso announced the opportunity to acquire the new official National Team fan jerseys ahead of the team’s participation in the 2022 World Cup. In just 20 minutes, the entire collection sold out.

bitsonftjeysey
The NFTs of the jerseys have an exclusive design for the metaverse – each is unique on the blockchain and can be resold by its owner in subsequent transactions.

The collection consisted of 100 official physical jerseys, each with a corresponding NFT version of the jersey that fans’ avatars can wear within the Decentraland metaverse. Each physical and NFT jersey set sold for the equivalent of $1,800 MXN in ethers.

“Our mission is to make cryptocurrency useful in the everyday life of Mexicans; we are committed to spreading the technology through innovative opportunities that help people throughout the country familiarize themselves with this new world. We are very excited to offer the incredible, historic opportunity for the fans of our National Team so that through their Bitso account, they can wear the colors of the National Team on and ‘off’ the field in the metaverse.”
– Bárbara González Briseño, General Director of Bitso México

Jersey NFTs

Created by Bitso, the virtual jersey sports the official colors of Mexico and the new National Team shield, characteristics that will make it stand out when users wear it in the virtual world of Decentraland.

The post LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys appeared first on CryptoNinjas.

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By: CryptoNinjas.net
Title: LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys
Sourced From: www.cryptoninjas.net/2022/07/29/latam-crypto-exchange-bitso-and-fmf-launch-nft-of-mexicos-national-team-jerseys/
Published Date: Fri, 29 Jul 2022 15:19:02 +0000

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Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth

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EXMO, a crypto exchange platform operating since 2014, announced this week a rebranded visual identity with includes a new logo, brand colors, and design features. This new branding comes as EXMO continues to grow its crypto platform while also seeking to expand its presence in other jurisdictions.

Some new developments underway at EXMO:

Soon, users will be able to earn passive income from EXMO’s new staking platform.Plans to launch an EXMO crypto debit card.Expansion of its services in international markets with the opening of offices in Poland and Lithuania.

EXMO’s new logo

The rationale for the re-brand:

“At EXMO, we have a vision of a world where crypto is in every wallet. Hassle-free. We want to achieve this by making crypto as simple and accessible to everyone as possible. And we know that you already appreciate EXMO for offering user-friendly services and helpful support. Also for the opportunity to trade anywhere and anytime, closing deals in just a few taps. Such important changes required a rethinking of our corporate style, which has long needed a massive upgrade. So today we are introducing a new brand identity for EXMO with a completely new visual concept. We are launching a new logo, brand colors, and design elements. Our key design principles are simplicity, boldness, and a pinch of fun. But most importantly, we have changed our logo. Simple and easily recognizable, it represents the humanity of our brand. The logo stands out due to the wavy letter ‘m’ which symbolizes exchange rate charts and also resembles a spring that will launch you into the crypto world.”
– The EXMO Team regarding the re-branding

The post Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth appeared first on CryptoNinjas.

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By: CryptoNinjas.net
Title: Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth
Sourced From: www.cryptoninjas.net/2022/07/26/long-running-crypto-exchange-exmo-unveils-lively-rebrand-amidst-growth/
Published Date: Tue, 26 Jul 2022 08:10:38 +0000

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Stitching together the grid will save lives as extreme weather worsens

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The blistering heat waves that set temperature records across much of the US in recent days have strained electricity systems, threatening to knock out power in vulnerable regions of the country. 

The electricity has largely stayed online so far this summer, but there have been scattered problems and close calls already. 

Heavy use of energy-sucking air-conditioners is the biggest problem. But intense heat can also reduce the output of power plants, blow transformers, and force power lines to sag. Severe droughts across large parts of the country have also significantly reduced the availability of hydroelectric power, according to the North American Electric Reliability Corporation (NERC). 

It’s unlikely to get better soon. A number of grid operators may struggle to meet peak summer demand, creating the risk of rolling blackouts, the NERC report notes.

The nation’s isolated and antiquated grids are in desperate need of upgrades to keep the lights, heat, and air-conditioning on in the midst of extreme weather events that climate change is making more common, severe, and dangerous. One clear way to ease many of these issues is to more tightly integrate the country’s regional grids, stitching them together with more long-range transmission lines. 

If electricity generated in one area can be more easily shared across much wider regions, power can simply flow to where it’s needed at those moments when customers crank up air-conditioners en masse, or when power plants or fuel supply lines fail amid soaring temperatures, wildfires, hurricanes, or other events, says Liza Reed, a research manager focused on transmission at the Niskanen Center, a Washington, DC, think tank.  

The problem is it’s proved difficult to build more long-range transmission and grid interconnections for a variety of reasons, including the permitting challenges of erecting wires through private and public lands across cities, counties, and states and the reluctance of local authorities to forfeit control or submit to greater federal oversight.

The case of Texas

The unreliability of the US grid is not a new problem. Severe heat and winter storms have repeatedly exposed the frailty of electricity systems in recent years, leaving thousands to millions of people without power as temperatures spiked or plunged.

One of the fundamental challenges is that the grids today are highly fragmented. There are three main electricity networks within the US: the Eastern Grid, the Western Grid, and the Electric Reliability Council of Texas (ERCOT). But there are numerous regional transmission organizations within those first two systems, including the California Independent System Operator, Southwest Power Pool, PJM Interconnection, New York ISO, and more. 

These grids form a complex web of networks operating under different regulators, rules and market structures, and often with limited connections between them.

Map USA grid
A variety of regional transmission organizations oversee different parts of the nation’s aging and fragmented grids, which operate under different rules and with often limited connections between them.
legend

ERCOT is especially isolated, in part because of the desire among local politicians, citizens, and power companies to avoid added competition, the hassle of following other states’ rules, and oversight from the Federal Energy Regulatory Commission (FERC). But the state offers a case study in why that can be a serious problem amid increasingly harsh climate conditions, Reed says.

The Texas grid operator pleaded with customers several times earlier this month to cut electricity use as blistering summer temperatures created  demand surges that threatened to outstrip supply and require rolling blackouts.  Low wind conditions, cloud cover, and outages at fossil-fuel power plants added to the strains.

Shutting off the electricity needed to run air-conditioning in triple-digit temperatures

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By: James Temple
Title: Stitching together the grid will save lives as extreme weather worsens
Sourced From: www.technologyreview.com/2022/07/28/1056483/stitching-together-the-grid-will-save-lives-as-extreme-weather-worsens/
Published Date: Thu, 28 Jul 2022 08:00:00 +0000

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