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The 1903 Mercedes-Simplex 60 HP “Roi des Belges”, 1957 Mercedes-Benz 300 SL Roadster and 1955 Mercedes-Benz 300 SL Gullwing will all headline Amelia Island Auctions. The 1903 Mercedes-Simplex 60 HP “Roi des Belges”, is particularly interesting as it comes fresh to market from 121 years of continuous family ownership. The car will also be displayed at the upcoming Salon Rétromobile exhibition.

1903 Mercedes-Simplex 60 HP “Roi des Belges” (Approximately Upwards of USD 10,000,000)

Body copy 01 Mercedes Simplex 60HP RdB 2 1 jpg
Image courtesy of Gooding & Company

The Mercedes-Simplex 60 HP is a classic vintage car and was the blueprint for all of the automobiles that would follow. Considered to be the very first supercar, its design was so ahead of its time that it redefined performance capabilities, serving as the basis of Mercedes’ cutting-edge technology in their winning Grand Prix cars even as late as 1908. Manufacturers throughout the world would boast in their advertisements that their cars were built “in the style of Mercedes,” as these were the cars everyone wanted to make, drive, and own. Its importance, influence, and indelible legacy cannot be overstated. 

Designed by Wilhelm Maybach and produced by Daimler Motoren Gesellschaft (DMG) at the behest of Emil Jellinek, the Mercedes-Simplex 60 HP is widely regarded as the first modern, high-performance automobile. Powered by a 9.25-liter F-head inline four-cylinder engine, which produced an ample 60 HP, the Mercedes was capable of reaching speeds topping 80 mph, making it the fastest production car in the world at the turn of the 20th century. The Mercedes-Simplex featured many of the mechanical and technical advances of its time, including a state-of-the-art chassis with a low center of gravity, a gated H-pattern four-speed gearbox, smooth scroll-type clutch, dual-chain drive, and honeycomb radiator. Between 1903 and 1905, the Mercedes-Simplex 60 HP dominated the world of racing, winning countless speed trials, hill climbs, and circuit races. Its unparalleled performance capabilities were most prominently displayed at the 1903 Gordon Bennett Cup in Ireland, where Belgian racing driver Camille Jenatzy won the race outright, defeating purpose-built racing machines in what was a stock production car delivered to a private customer. 

Today, the car remains in highly original condition, with its fabulous Rothschild bodywork still retaining much of its original leather upholstery. This car is one of only four remaining examples in private ownership, with a fifth example, a Long-Wheelbase Omnibus, at the Mercedes-Benz Museum in Stuttgart, Germany. Further, the Harmsworth Mercedes is one of only two such cars with original coachwork still intact. Remarkably, this car has never changed hands, remaining as an heirloom within the Harmsworth family for over 120 years. However, what is most important is that this is the only Mercedes 60 HP that has a known racing pedigree, and a winning one, at that! It is being offered for sale for the very first time in its history, and is among the most significant cars to ever come to public auction. Gooding & Company has never before offered a car from such long-standing single-family ownership and is honored to present one of the most valuable antique-era cars in existence. Presented from the family of one of England’s most influential figures of the modern era, with documented period competition history, this Mercedes-Simplex comes to market as one of the most historic, important, and groundbreaking automobiles from the dawn of motoring – setting the stage for a historic moment ready to unfold in front of the world at the upcoming Amelia Island Auctions this March.

1957 Mercedes-Benz 300 SL Roadster (Approximately between USD 2,200,000 – USD 2,800,000)

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By: Sanjeeva Suresh
Title: These Three Vintage Mercedes Benz Cars are up for Grabs
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Published Date: Tue, 30 Jan 2024 09:33:43 +0000

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Press Release

MansBrand Unveils New Automotive Racing Section to Enhance Platform for Motor Enthusiasts

auto racing

MansBrand has announced they’re expanding their platform to include a dedicated section on automotive racing. This new area complements their existing content in men’s fashion, health, outdoor adventures, and grooming. The expanded platform aims to offer more comprehensive information and resources for automotive enthusiasts alongside its current categories.

MansBrand is known for offering a wide range of services and products for men. They provide fashion advice and trends to help men stay stylish, health news that covers physical and mental well-being, guidance for outdoor activities, and information on motor vehicles. The new automotive racing section will feature various aspects of the sport, including expert advice, product reviews, and the latest racing news.

This automotive racing section will give readers detailed comparisons and reviews of cars, motorcycles, and other vehicles. It will also include maintenance tips, safety advice, and recommendations on essential motor-related products and accessories. Readers can access comprehensive guides on the gear and equipment needed for both beginners and experienced racers.

Willis from MansBrand commented on the new addition: “Our new automotive racing section is a natural extension of what we already offer on the platform. We’ve observed that many of our users have a keen interest in motor vehicles and racing. By adding this section, we aim to meet the interests of our audience and provide them with valuable content and resources. We’re still focused on our core areas like fashion, health, and outdoor activities but now can offer more for those passionate about motorsports.”

MansBrand has always emphasized community interaction and engagement. The site features blogs where users can share experiences and tips on various topics, from fashion trends to essential grooming products. The new automotive racing section will follow the same approach, encouraging readers to discuss racing strategies, share personal experiences, and offer advice through blog posts and community forums.

The updated platform remains easy to navigate. It includes advanced search options and logically organized categories. Each product or piece of content comes with high-resolution images and detailed descriptions to help visitors make informed decisions about their style, health, outdoor activities, and now, automotive racing pursuits.

Adding automotive racing content doesn’t take away from MansBrand’s commitment to fashion. The site continues to offer a wide range of Mens Fashion items, including shirts, jeans, suits, jackets, and more. By keeping up with the latest trends, MansBrand ensures its users always have access to the best fashion advice. The platform regularly updates current trends and remains a go-to hub for all things related to men’s fashion.

In the health section, MansBrand provides information on various topics, including prostate health, heart disease, and mental well-being. It offers tips for maintaining a healthy lifestyle, provides resources for further research and treatment options, and promotes regular health check-ups and preventative care.

The outdoor and adventure category offers advice on hiking, camping, and other activities. It also includes product reviews and recommendations for outdoor gear and equipment, helping men enjoy their outdoor experiences to the fullest.

Willis further noted: “We’re excited about the positive feedback we’ve received from our users. They’ve found valuable insights and products across all sections of the site. The automotive racing section is something that many of our users were looking forward to, and it fits perfectly within our diverse range of offerings. We believe it will inspire more men to explore and engage with us.”

MansBrand is committed to continuous improvement and actively seeks and incorporates customer feedback. They aim to be a comprehensive hub for men looking to enhance various aspects of their lives, whether it’s through fashion, health advice, grooming tips, or now, automotive racing content.

By expanding their offerings, MansBrand hopes to encourage a proactive exchange of ideas and experiences. They aim to inspire men to embrace new fashion challenges, refine their style, and discover passions in automotive racing, outdoor adventure, and health-conscious living. The platform invites men from all walks of life to join its growing online community.

For a comprehensive experience, the Mens Fashion Website  also includes features that are easy to navigate. From advanced search capabilities to logically organized categories, every item is accompanied by high-resolution images and detailed descriptions.

For more details on the new automotive racing section and other categories, visit the official site.

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2024 Rodeo Drive Concours d’Elegance Preview

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The 29th annual Rodeo Drive Concours d’Elegance, powered by O’Gara Coach, will bring a full day of free family fun to Beverly Hills on Sunday, June 16. This year’s Father’s Day car show will feature 100 rare and iconic vehicles, great food and plenty of entertainment. The Rodeo Drive Concours d’Elegance, which will take place between Wilshire Boulevard and Santa Monica Boulevard from 10 a.m.-4 p.m., is one of the area’s most beloved annual events. Here’s a glimpse at what you can expect to see on California’s most iconic street:

 Ted Seven aka Ted7

Show-stopping cars

This year’s event will host a special celebration of hypercars, supercars, race cars, classics and custom-built showstoppers. Provided by exclusive private collections, passionate car enthusiasts and even some of the world’s most recognized manufacturers, this has become one of the country’s preeminent luxury car shows.


Rodeo Drive Concours d’Elegance Chairman Bruce Meyer, Beverly Hills Mayor Lester Friedman, Rodeo Drive Committee President Kay Monica Rose and renowned car buff Jay Leno will present trophies to 12 award-winning entrants—from “Most Elegant” to “Best in Show”—on the main stage starting at noon.

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By: Rex McAfee
Title: 2024 Rodeo Drive Concours d’Elegance Preview
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Published Date: Mon, 10 Jun 2024 17:10:18 +0000

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Speed Read: A garage-built Ducati 996 café racer and more

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The latest café racers, flat trackers, and electric scooters.
We kick things off with a feel-good story of a botched Ducati 996 custom job, rescued by a talented garage builder. Then we look at a dazzling Yamaha SR500 flat tracker from 20-year-old Moritz Bree, a dustbin-faired Honda Dax from K-Speed, and a BMW CE 04 scooter from Deus ex Machina.

Ducati 996 café racer by Jaron Hall
Ducati 996 by Jaron Hall Most people would balk at the idea of customizing a Ducati 996, but Utah-based garage builder Jaron Hall’s work on this 996 is nothing short of noble. That’s because when Jaron got his hands on the 996, it was in dire need of saving.

The Ducati’s previous owner had tried to turn it into a scrambler, so it came to Jaron with no fairings, a hacked subframe, and a smorgasbord of sketchy parts. Working after hours (he has a marketing day job), and taking on the entire build solo, Jaron turned the mongrel 996 into a high-class Italian café racer.

Ducati 996 café racer by Jaron HallRead More


By: Wesley Reyneke
Title: Speed Read: A garage-built Ducati 996 café racer and more
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Published Date: Sun, 16 Jun 2024 20:50:06 +0000

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