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It’s one thing to know whether an individual customer is intrigued by a new mattress or considering a replacement for their sofa’s throw pillows; it’s another to know to how to move these people to go ahead and make a purchase. When deployed strategically, artificial intelligence (AI) can be a marketer’s trusted customer experience ally—transforming customer data into actionable insights and creating new opportunities for personalization at scale. On the other hand, when AI is viewed as merely a quick fix, its haphazard deployment at best can amount to a missed opportunity and at worse undermine trust with an organization’s customers.

This phenomenon is not unique to AI. In today’s fast-moving digital economy, it’s not uncommon for performance and results to lag behind expectations. Despite the enormous potential of modern technology to drastically improve the customer experience, business innovation and transformation can remain elusive.

According to Gartner, 89% of companies now compete primarily on the experiences they deliver. As marketers and other teams turn to these systems to automate decision-making, personalize brand experiences, gain deeper insights about their customers, and boost results, there’s often a disconnect between the technology’s potential and what it delivers.

When it comes to AI, frequently, organizations fail to realize the full benefits of their AI investments, and this has real business repercussions. So how do organization ensure that their investments deliver on their promise for fueling innovation, transformation, and even disruption? To find success, it requires the right approach to operationalizing the technology, and investing in AI capabilities that can work together throughout the entire workflow to connect various thoughts and processes together.

Getting real about AI. Realizing the value of AI starts with a recognition that vendor claims and remarkable features will only go so far. Without an overarching strategy, and a clear focus on how to operationalize the technology, even the best AI solutions wind up underperforming and disappointing.

 There’s no simple or seamless way to implement AI within an organization. Even with powerful customer modelling, scoring or segmentation tools, marketers can still wind up missing key opportunities. Without ways to act on the data, the dream of AI quickly fades. In other words, you may know that a certain customer likes hats, and another customer enjoys wearing scarfs but how do you move these people to an actual purchase, or deliver the right content for where they’re at in the buying lifecycle?

The winning approach is to start small and focused when it comes to implementing AI technology. Be mindful about what types of data models you can build with AI, and how they can be used to deliver compelling customer experiences, and business outcomes. Collecting and analyzing actionable customer data is only a starting point. There’s also a need to develop content that matches personas and market segments and deliver this content in a personal and contextually relevant way. Lacking this holistic view and AI framework, organizations simply dial up speed—and inefficiency. In fact, AI may result in more noise and subpar experiences for customers, and unrealized results for an enterprise.

Moving from transaction to transformation. A successful AI framework transforms data and insights into business language and actions. It’s not enough for the marketing team to know what a customer likes, for example, it’s essential to understand howwhen and where an individual engages with a business. Only then, can a brand construct and deliver a rich customer experience that matches the way their customers think about and approach a brand. This includes an optimal mix of digital and physical assets, and the ability to deliver dynamic web pages, emails, and other campaigns that customers find useful and appealing. When a marketer understands intent and how a person travels along the customer journey, it becomes possible to deliver the most compelling customer experience.

With this framework in place, marketers can read the right signals and ensure that content delivery is tuned to a person’s specific behavior and preferences. It’s possible to send emails, serve up ads and mail brochures that reach consumers when they are receptive and ready to engage. Whether the customer

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By: Anil Kamath
Title: Turning AI into your customer experience ally
Sourced From: www.technologyreview.com/2022/02/02/1044237/turning-ai-into-your-customer-experience-ally/
Published Date: Wed, 02 Feb 2022 15:00:00 +0000

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LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys

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Bitso, a leading cryptocurrency platform operating in Latin America, and the Mexican Football Federation (FMF), today announced the joint launch of the first collectible NFT of the Mexico National Team’s jerseys that was acquired in cryptocurrencies.

This morning through their social media platforms, the FMF and Bitso announced the opportunity to acquire the new official National Team fan jerseys ahead of the team’s participation in the 2022 World Cup. In just 20 minutes, the entire collection sold out.

bitsonftjeysey
The NFTs of the jerseys have an exclusive design for the metaverse – each is unique on the blockchain and can be resold by its owner in subsequent transactions.

The collection consisted of 100 official physical jerseys, each with a corresponding NFT version of the jersey that fans’ avatars can wear within the Decentraland metaverse. Each physical and NFT jersey set sold for the equivalent of $1,800 MXN in ethers.

“Our mission is to make cryptocurrency useful in the everyday life of Mexicans; we are committed to spreading the technology through innovative opportunities that help people throughout the country familiarize themselves with this new world. We are very excited to offer the incredible, historic opportunity for the fans of our National Team so that through their Bitso account, they can wear the colors of the National Team on and ‘off’ the field in the metaverse.”
– Bárbara González Briseño, General Director of Bitso México

Jersey NFTs

Created by Bitso, the virtual jersey sports the official colors of Mexico and the new National Team shield, characteristics that will make it stand out when users wear it in the virtual world of Decentraland.

The post LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys appeared first on CryptoNinjas.

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By: CryptoNinjas.net
Title: LATAM crypto exchange Bitso and FMF launch NFT of Mexico’s National Team jerseys
Sourced From: www.cryptoninjas.net/2022/07/29/latam-crypto-exchange-bitso-and-fmf-launch-nft-of-mexicos-national-team-jerseys/
Published Date: Fri, 29 Jul 2022 15:19:02 +0000

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Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth

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EXMO, a crypto exchange platform operating since 2014, announced this week a rebranded visual identity with includes a new logo, brand colors, and design features. This new branding comes as EXMO continues to grow its crypto platform while also seeking to expand its presence in other jurisdictions.

Some new developments underway at EXMO:

Soon, users will be able to earn passive income from EXMO’s new staking platform.Plans to launch an EXMO crypto debit card.Expansion of its services in international markets with the opening of offices in Poland and Lithuania.

EXMO’s new logo

The rationale for the re-brand:

“At EXMO, we have a vision of a world where crypto is in every wallet. Hassle-free. We want to achieve this by making crypto as simple and accessible to everyone as possible. And we know that you already appreciate EXMO for offering user-friendly services and helpful support. Also for the opportunity to trade anywhere and anytime, closing deals in just a few taps. Such important changes required a rethinking of our corporate style, which has long needed a massive upgrade. So today we are introducing a new brand identity for EXMO with a completely new visual concept. We are launching a new logo, brand colors, and design elements. Our key design principles are simplicity, boldness, and a pinch of fun. But most importantly, we have changed our logo. Simple and easily recognizable, it represents the humanity of our brand. The logo stands out due to the wavy letter ‘m’ which symbolizes exchange rate charts and also resembles a spring that will launch you into the crypto world.”
– The EXMO Team regarding the re-branding

The post Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth appeared first on CryptoNinjas.

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By: CryptoNinjas.net
Title: Long-running crypto exchange EXMO unveils “lively” rebrand amidst growth
Sourced From: www.cryptoninjas.net/2022/07/26/long-running-crypto-exchange-exmo-unveils-lively-rebrand-amidst-growth/
Published Date: Tue, 26 Jul 2022 08:10:38 +0000

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Stitching together the grid will save lives as extreme weather worsens

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The blistering heat waves that set temperature records across much of the US in recent days have strained electricity systems, threatening to knock out power in vulnerable regions of the country. 

The electricity has largely stayed online so far this summer, but there have been scattered problems and close calls already. 

Heavy use of energy-sucking air-conditioners is the biggest problem. But intense heat can also reduce the output of power plants, blow transformers, and force power lines to sag. Severe droughts across large parts of the country have also significantly reduced the availability of hydroelectric power, according to the North American Electric Reliability Corporation (NERC). 

It’s unlikely to get better soon. A number of grid operators may struggle to meet peak summer demand, creating the risk of rolling blackouts, the NERC report notes.

The nation’s isolated and antiquated grids are in desperate need of upgrades to keep the lights, heat, and air-conditioning on in the midst of extreme weather events that climate change is making more common, severe, and dangerous. One clear way to ease many of these issues is to more tightly integrate the country’s regional grids, stitching them together with more long-range transmission lines. 

If electricity generated in one area can be more easily shared across much wider regions, power can simply flow to where it’s needed at those moments when customers crank up air-conditioners en masse, or when power plants or fuel supply lines fail amid soaring temperatures, wildfires, hurricanes, or other events, says Liza Reed, a research manager focused on transmission at the Niskanen Center, a Washington, DC, think tank.  

The problem is it’s proved difficult to build more long-range transmission and grid interconnections for a variety of reasons, including the permitting challenges of erecting wires through private and public lands across cities, counties, and states and the reluctance of local authorities to forfeit control or submit to greater federal oversight.

The case of Texas

The unreliability of the US grid is not a new problem. Severe heat and winter storms have repeatedly exposed the frailty of electricity systems in recent years, leaving thousands to millions of people without power as temperatures spiked or plunged.

One of the fundamental challenges is that the grids today are highly fragmented. There are three main electricity networks within the US: the Eastern Grid, the Western Grid, and the Electric Reliability Council of Texas (ERCOT). But there are numerous regional transmission organizations within those first two systems, including the California Independent System Operator, Southwest Power Pool, PJM Interconnection, New York ISO, and more. 

These grids form a complex web of networks operating under different regulators, rules and market structures, and often with limited connections between them.

Map USA grid
A variety of regional transmission organizations oversee different parts of the nation’s aging and fragmented grids, which operate under different rules and with often limited connections between them.
legend

ERCOT is especially isolated, in part because of the desire among local politicians, citizens, and power companies to avoid added competition, the hassle of following other states’ rules, and oversight from the Federal Energy Regulatory Commission (FERC). But the state offers a case study in why that can be a serious problem amid increasingly harsh climate conditions, Reed says.

The Texas grid operator pleaded with customers several times earlier this month to cut electricity use as blistering summer temperatures created  demand surges that threatened to outstrip supply and require rolling blackouts.  Low wind conditions, cloud cover, and outages at fossil-fuel power plants added to the strains.

Shutting off the electricity needed to run air-conditioning in triple-digit temperatures

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By: James Temple
Title: Stitching together the grid will save lives as extreme weather worsens
Sourced From: www.technologyreview.com/2022/07/28/1056483/stitching-together-the-grid-will-save-lives-as-extreme-weather-worsens/
Published Date: Thu, 28 Jul 2022 08:00:00 +0000

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